Cannabis group WeedMD Inc (CVE:WMD; OTCQX:WDDMF) says it's delighted to have struck a multi-year retail sales distribution agreement with Lifford Cannabis Solutions, which is led by media personality and long-time advocate of pot Lisa Campbell.
Lifford helps licensed cannabis companies to get their products successfully through control boards to retail.
In this case, it will represent WeedMD’s premium cannabis brands and products for the adult-use retail market in British Columbia and Alberta.
“Lifford Cannabis Solutions is delighted to be working with WeedMD, a licensed producer widely recognized as a groundbreaking cultivator in Canada," said Lisa Campbell.
"With some of the most unique genetics on the market, we are excited to elevate WeedMD through our four-pillared approach which combines distribution, education, innovation and relationships,”
She added: "We are confident that WeedMD’s top-shelf cannabis - which is sustainably grown by a team that is deeply rooted in the cannabis community - will be well-suited to consumers in the west. It is an honour to collaborate with the WeedMD team as they continue to grow across Canada."
Brett Moon of WeedMD added: "With the onset of legalization, WeedMD’s products are garnering the attention of a discerning and knowledgeable cannabis audience.
"Lifford has a history of delivering great results in the alcohol beverage category and has developed strong relationships with the provincial distributors as well as key customers."
Last week, WeedMD and Blockstrain Technology Corp (TSXV:DNAX, OTC:BKKSF) kicked off the launch of Blockstrain’s proprietary genome tracking software after registering WeedMD’s cannabis plant DNA.
Blockstrain has developed the first integrated blockchain platform that registers and tracks cannabis intellectual property from genome to sale. It is proprietary, immutable and cryptographically secure, thereby establishing a single source of truth for cannabis strains and their ownership.