The firm’s app enables restaurants to offer customers discounts at quieter times to boost revenue and is already in use in the Philippines, Indonesia and Hong Kong. Today is its debut in the UK. It makes money by charging restaurants £1 for every diner seated.
During the one-month beta stage, BigDish will test the technology and iron out any faults if needed.
After that initial period, the company will roll out the platform to more outlets in Bath and expand to neighbouring Bristol.
The goal for the fourth quarter of this year is to get 70, predominantly independent, restaurants on board. Larger chains will be targeted at a later date.
By the end of next year, the firm is targeting up to 6,000 restaurants across the UK through an “aggressive rollout” strategy.
Through its acquisition of TablePouncer in August, BigDish already has a presence in Bournemouth, where it seated more than 125,000 diners in 2017.
UK to be ‘fastest growing’ market
“Launching today in the UK is a fantastic milestone for BigDish,” said chief executive Joost Boer.
Boer added: “In the fourth quarter of 2018 we plan to establish our foothold in the UK and set the stage for rapid and explosive growth around the UK next year.
“All the indications are that the UK will be our fastest growing and largest market. We will also stay ahead of the curve with our technology platform by continuing to develop innovative ways to ensure BigDish is a truly lasting, win-win proposition, for both consumers and restaurants.”