Berlin-based Stryking Entertainment GmbH will launch a variation of its fantasy football game specifically tailored for the World Cup to coincide with the roll-out of a US$20mln token sale.
Stryking’s Football-Stars game is produced in conjunction with Kicker magazine and based on the Bundesliga in Germany, where it has the rights to images and profiles of the players.
The new World Cup game will follow a similar pattern with Football-Stars players able to pick a fantasy World Cup team and play daily challenges based around the scheduled matches as well as a tournament length version.
Challenges are the main differentiator of Football-Stars says Christian Szymanski, co-founder, with the ‘game loop’ consequently much shorter than the traditional season-long game.
He wants to emulate companies such as Fanduel and Draftkings in the US, where up to 20% of fans take part in fantasy matches compared to just 2% in Europe.
Strykz tokens will sit alongside the existing in-game coins needed to play Football-Stars and allow peer-to-peer interaction such as player trading, open unique features and make additional content available.
The tokens will be listed on the Gibraltar Blockchain Exchange, part of the Gibraltar stock exchange.
Szymanski said the money raised will be used to strengthen Stryking’s development team and broaden the reach of the product, which currently is produced in German and English.
Stryking also wants to find new partners, particularly in new markets such as Asia, and make the platform much more user-centric.
At present, the team in Berlin does the marketing and organisation, but Szymanski wants users to contribute their own content and grow the platform themselves, for which they will be rewarded with Strykz tokens.
Luis Figo is one of its ICO sponsors, while investors in the company include fellow Gibraltar-listed Tube Global Investors (TGV).
The token issue has a US$4mln soft cap with the pre-sale event scheduled to start on 15 June 2018 or the day after this year’s World Cup starts, with the full token sale kicking off on 18 June.