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Simble Solutions secures primary Australian distributor deal for energy platform with Synnex

The Simble Energy Platform is the only Internet of Things (IoT) enabled energy management platform vendor available to Synnex.
Internet of Things graph
Agreement marks the transition to a sales focused SaaS business

Simble Solutions Ltd (ASX:SIS) has secured Synnex Australia as the primary distributor of its Simble Energy Platform to its network of 6,000 resellers in Australia.

Synnex will also provide and manage all purchase orders from Simble’s channel partner network.

The agreement allows for Simble to be the only Internet of Things (IoT) enabled energy management platform vendor available to Synnex.

Simble Energy Platform will be sold as a bundled software and hardware solution in three-year contracts, paid upfront.

“A game changer”

The company’s CEO Fadi Geha said: “This agreement is a game changer and concludes our transition from an R&D focused early stage technology company to a sales focused SaaS business.

“We are delighted to be chosen to supply our products through Synnex’s multi-billion-dollar network alongside globally respected technology brands like HP, Intel, Samsung or Microsoft.

“Synnex’s extensive distribution network and world-class facilities will accelerate the commercial rollout of our IoT energy management solution.”

Real-time software solution

The Simble Energy Platform or ‘SimbleSense’ is an integrated hardware and real-time software solution that enables businesses to visualise, control and monetise their energy systems.

Sales and marketing activities will begin immediately as Synnex and Simble prepare for joint marketing initiatives to drive sales of the Simble Energy Platform.

Synnex CEO Kee Ong said: “The Internet of Things is one of the fastest growing industries in the world and 50 billion connected devices are set to hit the market by 2020.

“Simble’s IoT energy management platform is a value-added solution that will allow us to bring the Internet of Things to our partners.”

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