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Impression Healthcare generates year-on-year sales growth of 400%, assisted by new products

Sales of all products exceeded management's March quarter forecasts.
Picture of girl with Gameday mouthguard
The Knight Guard and The Sleep Guardian should make an even larger contribution in fiscal 2019

Impression Healthcare Ltd (ASX:IHL), Australia’s largest home dental impression company, generated cash sales of $437,000 for the March quarter.

Impression distributes products such as custom-fitted Gameday sports mouthguards which are not only cheaper than those fitted by a dentist, but the impressions can be completed at home.

Cash sales up 400% year-on-year

Receipts from customers are 189% greater than those achieved in the December quarter and 35% above the budgeted quarterly estimate announced in January.

Quarterly cash sales exceeded those achieved in the previous corresponding period by 400%.

Sales of the Gameday Mouthguard accelerated in the latter half of the quarter, coinciding with the commencement of the school year and sporting seasons.

Multiple revenue drivers

This rapid growth has been driven by a mix of new products and expansion of the group’s end markets, driven by investment in marketing and brand development.

Chief executive officer Matt Weston said: “Sales of all products have exceeded our budgeted forecasts and the newly-implemented call centre is generating great additional revenue opportunities daily.

“Other initiatives, such as the brand ambassador social media program, have been highly-effective at driving sales and developing our brands in a cost-effective manner.”

New products to make a valuable contribution in fiscal 2019

The significant gain in sales over the previous corresponding period highlights the accelerating economic benefit of The Knight Guard and The Sleep Guardian.

These devices assist in alleviating problems such as teeth grinding and sleep-disordered breathing.

The products were introduced in June and November of 2017, suggesting that they will make an even larger contribution in fiscal 2019.

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