Six episodes introduce each of the characters and the seventh sees all characters working together to save the natural world in line with the mission spirit of the Yowie brand.
The Yowie Animated Series will premiere online on April 22, 2018, Earth Day, on the Yowie World YouTube and Facebook channels, and the Yowie World home page and partner sites at 20:00 US Eastern standard time.
Icon Animation partners are Mel Gibson and Bruce Davey.
Davey said: “We are pleased to be part of this important Yowie project and look forward to seeing the Yowie team of characters come to life.”
Two years of planning
The launch of this series is the culmination of nearly two years of planning, story-writing and character development.
It leverages Yowie Group’s marketing expertise and discipline around investments.
A milestone in Yowie storyline
Yowie global chief marketing officer Cove Overley said: “The release of this project marks an important milestone in the development of the Yowie storyline and awareness-building of these lovable characters.
“As we grow the Yowie global brand, we understand the clear need to be loved by and to inspire children to be better citizens of the natural world.”