“The Knight Guard” uses the company’s patented self-impression system and technology to deliver teeth-grinding protection to consumers.
Impression now has three products in the market including Gameday (mouthguards), Instant Teeth Whitening and The Knight Guard (teeth grinding guard).
The company has developed The Knight Guard to complement its existing brands with the same direct-to-consumer model.
This ‘disruptive’ model provides consumers with custom-fit night guards without the need to be prescribed or fitted by a dentist.
The Knight Guard is included on the register of the Therapeutic Goods Administration (TGA) with four different product types available for purchase, ranging from $129.95 to $229.95.
The Sleep Health Foundation in Australia estimates that circa 50% of the population experience occasional grinding, jaw clenching or Bruxism and 5% experience it regularly.
Impression has recently accelerated its product diversification strategy with significant advances made in product development, branding, market testing and market entry.
In 2017, the company has sold over 5,000 dental devices to date, launched teeth-whitening and now teeth-grinding protection.
An additional teeth-whitening product is expected to be launched in the coming months.
Furthermore, an offering in the anti-snoring market is in the final stages of development with plans to enter the Australian market in the second half of 2017.