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Impression Healthcare continues to expand Gameday mouthguards

The company is building its brand by partnering with sporting associations.
Impression Healthcare continues to expand Gameday mouthguards
Gameday recently launched home teeth whitening products

Impression Healthcare’s (ASX:IHL) subsidiary, Gameday International has been appointed as the official supplier of mouthguards to the Queensland Rugby Union (QRU) for two years.

The agreement with the QRU significantly advances Gameday’s strategy to build trust and brand equity through partnerships with the governing bodies of Australia’s major sporting codes.

As part of the agreement, Gameday’s logo will be displayed on the QRU website and across other promotional materials.

Furthermore, Gameday will have exclusive rights to the on-ground advertising and promotion of mouthguards.

The QRU joins 11 other grass-roots sporting associations that partner with Gameday.

The growing list of associations includes NSW Rugby League, NSW Hockey, NSW Basketball, VIC Rugby League, Southern Football Netball League and Hockey Australia.

The new agreement significantly increases Gameday’s prominence in Queensland and validates the quality of its mouthguard product.

Gameday is also aiming to expand the market by advocating for mouthguards to become mandatory equipment.

The company has seen strong sales growth following the commencement of marketing for its initial product, with March 2017 quarter revenue surpassing full year revenue for 2016.

Gameday recently expanded its product offering to include home teeth whitening products, by leveraging its expertise and manufacturing capabilities in custom-fit dental devices.

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