ZoomAway Travel Inc’s (CVE:ZMA) wholly-owned Nevada subsidiary, Zoomaway Inc., has entered into a non-binding letter of intent with Zero8 Studios Inc. to pursue the joint development, marketing and sales of white-label free-to-play mobile games and the Zero8 kiosk platform in the gaming industry.
"The Zero8 Studios white-label free-to-play mobile games platform, and its on-property kiosk program, is a great fit with ZoomAway's focus on software products that can touch all corners of the hospitality industry. We believe that these types of products will bring us new and exciting technology opportunities to the current stale hospitality industry. Our customers are asking for products that will attract, engage and retain the younger market segment like millennials. We will continue to partner with them to enhance their customer's loyalty and experience," said Sean Schaeffer, chief executive officer of ZoomAway Travel.
Subject to completion of the remaining conditions, ZoomAway Travel and Zero8 Studios will endeavour to complete a definitive agreement within 30 days that will grant ZoomAway the exclusive, worldwide rights to the sales and marketing of the Zero8 free-to-play mobile game platform and the Zero8 kiosk platform. In addition, ZoomAway and Zero8 will work jointly in the development of future platforms that will enhance customer's mobile gaming and travel experience.
"We are very excited about the opportunity to partner with ZoomAway. Our collaborative efforts will truly expand the potential to combine games, hospitality and travel far beyond mainstream tactics," commented Ryan Cullins, chief executive officer of Zero8 Studios.
ZoomAway Travel shares were up 4.2% to C$0.12 on Friday.