Proactive Investors - Run By Investors For Investors

Impression Healthcare forays into home teeth whitening

Targeting both premium and mass market teeth whitening customers.
Impression Healthcare forays into home teeth whitening
Company currently sells custom-fit, self-impression mouthguards

Impression Healthcare (ASX:IHL) has expanded its product offering to include two home teeth whitening brands, Denti and ITV, to be launched by the end of March 2017.

Australian-made Denti home teeth whitening kits can be used to take self-impressions of a user’s mouth and receive custom made teeth whitening trays.

The kits will be manufactured using the same technology a dentist would employ to provide a patient with an at-home whitening kit.

Impression Healthcare’s consumers will have access to the company’s products both off the shelf and via an online ordering process.

The company will also market whitening gel refills for the kit and Denti branded on-the-go whitening pens.

The ITW brand will be a competitively priced at-home teeth whitening product providing consumers with custom-fit teeth whitening solutions.

Impression Healthcare’s expansion into the teeth whitening market leverages its expertise and manufacturing capabilities in custom-fit dental devices.

It introduces a completely new product offering, for which demand is expected to be less seasonal than the company’s initial product offering of custom-fit, self-impression mouthguards.

Impression Healthcare has already established a marketing reach to over 1.15 million people in Australia, to which it can directly promote its teeth whitening product range.

View full IHL profile View Profile

Impression Healthcare Timeline

Related Articles

Digital Marketing
June 10 2019
"The group has had a good start to the year," chairman David Morrison said.
truck transports ore
July 10 2019
The Australian company recently acquired South Africa’s RCubed as it adopts a software-as-a-service model for the energy, resources and natural resources space.
G Medical's Prizma device
January 22 2019
The mobile and e-health company is set for first production from its facility in Guangzhou, China.

© Proactive Investors 2019

Proactive Investors Australia PTY LTD ACN:132787654 ABN:19132787654.

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use