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Shark Mitigation Systems partners with surfing brand Rusty

Shark Mitigation Systems (ASX:SM8) has signed an agreement to incorporate its shark mitigating visual technology into surfboards made by the iconic surfing brand, Rusty.
Shark Mitigation Systems partners with surfing brand Rusty
Shark Mitigation Systems partners with surfing brand Rusty

SM8 has developed scientifically defined patterns which can be applied on a variety of applications, including wetsuits and surf craft, to disrupt sharks’ visual perception, reducing the risk of attack.

The company recently announced the outcome of independent trials in South Africa confirming the effectiveness of its visual technology in inhibiting shark engagement.

The latest partnership with Rusty validates SM8’s technology and has opened up the possibility of further market opportunities.

Known for their cutting-edge designs and heritage, Rusty’s surfboards have served several generations of avid surf followers.

Rusty is well aware of the growing need to reduce the risk of shark attack for surfers across the globe.

SM8 is also commercialising a near shore shark detection system, Clever Buoy, that utilises sonar to detect shark-like movement and warn nearby beachgoers.

The Western Australian State Government has agreed to an installation of the Clever Buoy shark system at City Beach in Perth this summer, which will operate for a trial period up to 31 March 2017.

SM8’s share price has increased by 10% since the beginning of this year, last trading at $0.16.

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