Rent.com.au Ltd (ASX:RNT) has entered into a partnering agreement with Airbnb to encourage renters to ‘try before they buy’ and test drive a new neighbourhood, before signing a rental lease.
Rent.com.au is a website dedicated to rental property and includes listings from both property agents and non‐agent private landlords.
There are benefits to private landlords as well who can cover short term periods of vacancy by listing on Airbnb.
The company’s FY2016 revenue grew to $748,000, up from $343,000 in the prior comparable 12-month period.
Rent.com.au has built its average monthly audience for the year to more than 650,000, from just over 200,000 for the prior comparable 12-month period.
The content strategy also succeeded in getting more than 2,700 real estate agents and 13,000 private landlords to register with rent.com.au in order to commence loading their property advertisements onto the site.
Rent.com.au has more than 90% market share of the ‘agent residential rental listings’ segment.
Earlier this week, Greg Bader was appointed as the CEO of Rent.com.au.
The company is well funded with $6 million cash as at 30 June 2016.
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