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Isentia Group Ltd expands media intelligence business into South Korea

Isentia Group Ltd expands media intelligence business into South Korea

Media intelligence company Isentia Group Ltd (ASX:ISD) has expanded its geographic footprint into the South Korean market by acquiring a local media intelligence company.

The acquisition of Social Net Creator Ltd, which has a strong client base and an experienced local management team, provides Isentia with a strategic entry into this key growth market.

The company has also completed a ‘bolt‐on’ acquisition in Thailand and is close to finalising two further acquisitions in Vietnam and Hong Kong.

The four acquisitions are expected to contribute a 15% increase to Isentia’s annual Asian revenue.

The acquisitions were made on an average 2.5x the last 12‐months revenue and will be immediately EPS accretive.

Isentia had recently forecasted FY16 revenue trending to a range of $155 million to $158 million, which is up 22% to 24% compared to FY15.

More importantly, the company is expected to deliver FY16 EBITDA trending to a range of $50 million to $53 million, which is up 18% to 25% compared to FY15.

Isentia supports more than 5,000 clients to manage their media relationships by tracking and analysing issues of interest across online, print, radio and television.

The share price of Isentia has increased by about 7% during the last one month.


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