Mount Magnet South Ltd (ASX:MUM) has previously announced it will acquire Gameday International Pty Ltd in in August 2016 and it has announced a new partnership.
SportsPass Australia will promote Gameday's low-cost mouthguards.
The company will be renamed ‘Impression Healthcare Limited’.
The partnership with SportsPass will enable Gameday to promote its custom made mouthguards to Sports Pass’ 750,000 members through the provision of discounts, deals and incentives.
SportsPass, a growing member benefits platform, will receive financial incentives for the promotion and sale of Gameday’s mouthguards.
Sports Pass has partnered with over 1,000 brands and 2,000 entertainment and experience attractions, providing members with discounts and financial rebates.
This agreement follows on from Gameday’s recently announced partnerships with Hockey NSW and Hockey Victoria to promote the mouthguards to the associations’ 45,000-strong membership base.
These partnerships are aimed at validating the strength and appeal of the company’s mouthguard offerings and to strengthen its grassroots sales channel.
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