Rent.com.au Ltd (ASX:RNT) is preparing a brand awareness drive as it moves to full commercialisation of its web portal, following a $5.46 million capital raising last month.

The raising brought high profile investors aboard including Bill Moss AO, former head of real estate at Macquarie Bank and Charles Tarbey, the chairman of Century 21 Australia.

The offer was pitched at $0.15 per share.

Rent.com.au lays claim as the only national web portal in Australia that focuses entirely on the property rental market and includes listings from both property agents and non‐agent private landlords.

Landlords can list for free, or obtain a feature upgrade listing via rent.com.au.

The portal had attracted more than 700,000 unique visitors during May 2016.

May was the third consecutive month of strong growth in real estate agent registrations with more than 1,600 registrations in the last 3 months taking the total tally to 8,400 agents.

May also achieved record active non agent / landlord listings, which were up 38% in May.

This has resulted in accelerated growth in property listings, moving it closer toward a goal of having more rental listings than any other portal site in Australia.

The aim of a successful rental vacancy listing is to obtain a high quality tenant as quickly possible, landlords, agents and renters are migrating to the site as the portal builds out its content.

Rent.com.au Ltd earns revenue from premium listings, tenant background checks and will rollout insurance products for renters and landlords.

The company is aiming to capitalise on a cultural shift driven by a rapidly increasing renter population of about 7 million Australians, many who either choose or are unable to enter the property ownership market.

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