Shares in online casino firm 32RED PLC (LON:TTR) kicked up almost 13% as it unveiled a three-year shirt sponsorship deal with Leeds United and said that group trading had remained 'very strong' this year.
It will give the gaming firm access to the historic's club's global fan base and visibility throughout the Elland Road stadium.
Chief executive Ed War said: "We are delighted to be working with Leeds United football club, a true giant of English football with an amazing and passionate fan-base.
"We have a proud history of successful football club sponsorship deals and this is a fantastic opportunity to work with such an iconic club and showcase the 32RED brand. We look forward to our association with Leeds United over the coming seasons."
The group added that 32RED's like-for-like net gaming revenues for the first 19 weeks of the year to May 11 was up 39% on the same period in 2015 and up 71% including the contribution from Roxy Palace.
"The board is pleased with this strong trading momentum and remains confident of delivering its expectations for the year."
32Red's brands include the 32Red.com online casino, Roxy Palace, 32Red Sport, 32Red Bingo and 32Red Poker.
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Shares surged 12.9% to 131.25p.