ARHT Media (CVE:ART) (OTCQB:ARHTF), which creates digital human holograms called HumaGrams, has appointed entertainment manager Irving Azoff to its board of advisors, just days after adding Mexican billionaire Carlos Slim.
Azoff has represented recording artists such as Christina Aguilera, the Eagles, Joe Walsh, Van Halen, Steely Dan and Lindsey Buckingham of Fleetwood Mac, among many others.
Since September last year, he has been chairman and CEO of Azoff MSG Entertainment, a new venture with the Madison Square Garden Company. Previously, he was the chief executive officer of Ticketmaster Entertainment and executive chairman of Live Nation.
"We are very excited to have Mr. Azoff on the board of advisors of ARHT," said ARHT's CEO Paul Duffy.
"He truly is a magnate in the music, entertainment and events industries as well as in Hollywood. Our company will not only benefit from his great experience, but we also hope to leverage the vast network of celebrity contacts that Mr. Azoff brings with him to exponentially grow our Digital Celebrity Rights portfolio."
The company, though at an early stage, has managed to collect an impressive list of names to join its advisory board, which prior to this week already consisted of Paul Anka, Larry King, Jason Bateman, Richard Bronson, Michael Buble and Carlos Slim after a series of back-to-back additions.
The Toronto-based company’s HumaGrams are based on its Augmented Reality Holographic Technology (ARHT) platform, which is a scalable, repeatable and transportable form of 3D without the use of special glasses.
The unique engine makes it possible for humans to interact with the HumaGram, opening up a wide range of applications – from concerts to retail stores and tradeshows. The platform also ties up seamlessly with the idea of proximity marketing and e-commerce.
Essentially, celebrity holograms can be created and placed in window displays and other high traffic destinations, drawing customers into a region of proximity and offering them a value proposition. The HumaGrams deliver a message on a particular product tilted towards the viewer’s level of interest, then offer up the ability to buy the product right there on the spot through a QR code, an SMS text or side load of a coupon to the retailer’s mobile app on a smartphone.
Earlier this month, ARHT unveiled its first big retail partnership with Harry Rosen, one of Canada's largest menwear retailers, to create its first-ever human hologram, named Vincent. The photo realistic and clever proximity marketing tool will be revealed this holiday season at Harry Rosen's flagship store in Yorkville in Toronto.
"As chairman of Azoff MSG Entertainment I immediately recognized how great the ARHT technological platform is," said Azoff.
"The ability to conduct ecommerce is an important game changer for this company when it comes to ticketing and concert awareness. There are many potential ways to exploit this unique technology," he added.