Just this week, the company said that Mexican billionaire Carlos Slim, one of the wealthiest people in the world, has joined its board of advisors, while also announcing a new OTCQB listing in an effort to expand its U.S. presence.
This followed a historic moment last week for the company, after it unveiled its first big retail partnership with Harry Rosen, one of Canada's largest menwear retailers, to create its first-ever human hologram, otherwise known as a HumaGram.
Named Vincent, the photo realistic and clever proximity marketing tool will be revealed this holiday season at Harry Rosen's flagship store in Yorkville in Toronto. The device will be programmed to give a precise sales presentation each time a customer shows interest, ARHT said, and will also be able to count, confirm and analyze a crowd to gauge the level of interest and deliver the correct value proposition.
The company, though at an early stage, has managed to collect an impressive list of names to join its advisory board, which prior to this week already consisted of Paul Anka, Larry King, Jason Bateman, Richard Bronson and Michael Buble after a series of back-to-back additions.
The Toronto-based company’s HumaGrams are based on its Augmented Reality Holographic Technology (ARHT) platform, which is a scalable, repeatable and transportable form of 3D without the use of special glasses.
The unique engine makes it possible for humans to interact with the HumaGram, opening up a wide range of applications – from concerts to retail stores and tradeshows. The platform also ties up seamlessly with the idea of proximity marketing and e-commerce.
Essentially, celebrity holograms can be created and placed in window displays and other high traffic destinations, drawing customers into a region of proximity and offering them a value proposition, like in the case of Harry Rosen customers.
The HumaGrams deliver a message on a particular product tilted towards the viewer’s level of interest, then offer up the ability to buy the product right there on the spot through a QR code, an SMS text or side load of a coupon to the retailer’s mobile app on a smartphone.
Shares of ARHT were up almost 9 percent at 49 Canadian cents as at 11:35am ET, rising to as high as 53 cents earlier in the session. Since December 8, the stock has risen 22.5 percent, and has more than tripled in the last three months.