The news follows the announcement of ARHT's first big retail partnership with Harry Rosen, one of Canada's largest menswear retailers, to create its first-ever human hologram, or HumaGram. The photo realistic and clever proximity marketing tool, named Vincent, will be revealed this holiday season at Harry Rosen's flagship store in Yorkville, in Toronto.
The company, though at an early stage, has managed to collect an impressive list of names to join its advisory board, which prior to today already consisted of Paul Anka, Larry King, Jason Bateman, Richard Bronson and Michael Buble.
The Toronto-based company’s HumaGrams are based on its Augmented Reality Holographic Technology (ARHT) platform, which is a scalable, repeatable and transportable form of 3D without the use of special glasses.
The unique engine makes it possible for humans to interact with the HumaGram, opening up a wide range of applications – from concerts to retail stores and tradeshows.
“My good friend, Paul Anka, co-founder of ARHT, presented this technology to me in Mexico along with the company’s CEO," said Slim.
"I was immediately impressed with the possible uses for the technology. I am proud of Paul, his friendship, and to be on the advisory board of this company.”
Slim, which was ranked as the wealthiest person in the world from 2010 to 2013, has extensive holdings in real estate, airlines, media, retail and technology. He is the founder of America Movil, which is Latin America's largest mobile phone carrier, with nearly 250 million users.
"The addition of a business icon such as Carlos Slim is truly an honor for ARHT," said chief executive officer, Paul Duffy.
"Mr. Slim is not only an incredibly successful business magnate, but he also has an extensive network of people at his reach, which we hope to utilize.”
After having spent months developing its platform, ARHT realized it can tie it up with the idea of proximity marketing and e-commerce. Essentially, celebrity holograms can be created and placed in window displays and other high traffic destinations, drawing customers into a region of proximity and offering them a value proposition.
The HumaGrams deliver a message on a particular product tilted towards the viewer’s level of interest, then offer up the ability to buy the product right there on the spot through a QR code, an SMS text or side load of a coupon to the retailer’s mobile app on a smartphone.
At the Harry Rosen store, the device will be programmed to give a precise sales presentation each time a customer shows interest, ARHT said, and will also be able to count, confirm and analyze a crowd to gauge the level of interest and deliver the correct value proposition.
The Harry Rosen partnership is just one of a number of exciting announcements ARHT has planned over the coming months, it said earlier this month.