ARHT Media (CVE:ART) has announced its first big retail partnership with Harry Rosen, one of Canada's largest menwear retailers, to create its first-ever human hologram, otherwise known as a HumaGram.
Named Vincent, the photo realistic and clever proximity marketing tool will be revealed this holiday season at Harry Rosen's flagship store in Yorkville in Toronto.
The device will be programmed to give a precise sales presentation each time a customer shows interest, ARHT said, and will also be able to count, confirm and analyze a crowd to gauge the level of interest and deliver the correct value proposition.
“We are thrilled to team with Harry Rosen to introduce this ground breaking technology to the Canadian retail market just in time for the holiday shopping season," said chief executive officer, Paul Duffy.
The company’s HumaGrams are based on its Augmented Reality Holographic Technology (ARHT) platform, which is a scalable, repeatable and transportable form of 3D without the use of special glasses.
The unique engine makes it possible for humans to interact with the HumaGram, opening up a wide range of applications – from concerts to retail stores and tradeshows.
After having spent months developing the platform, ARHT realized it can tie up its platform with the idea of proximity marketing and e-commerce. Essentially, celebrity holograms can be created and placed in window displays and other high traffic destinations, drawing customers into a region of proximity and offering them a value proposition.
The HumaGrams act as a medium between the consumer and the retailer, delivering a message on a particular product tilted towards the viewer’s level of interest, then offering up the ability to buy the product right there on the spot through a QR code, an SMS text or side load of a coupon to the retailer’s mobile app on a smartphone.
"Using ARHT™- our Augmented Reality Holographic Technology, retailers can use HumaGrams™ and our proximity marketing technology to interact with customers, provide real-time analytics and conduct ecommerce," Duffy said.
Despite the fact that the company is in its beginning stages, it has made significant strides recently. The idea behind its core technology is so intriguing that, even at this early stage, it has attracted the iconic Michael Bublé to its advisory board, as well as Paul Anka, media titan Larry King, actor Jason Bateman and real estate developer Richard D. “Skip” Bronson, assuring key contacts are formed from the get-go.
ARHT's Duffy says that Vincent and other similar HumaGrams have the ability to "dramatically change" the way retailers merchandise and sell their products. The Harry Rosen partnership is just one of a number of exciting announcements ARHT has planned over the coming months, he added.
The company's HumaGrams can be created of living, deceased and fictional celebrities, as well as of ordinary people. Each human hologram is a digital copy, which can be adapted to virtually any scenario.
“We’re always interested in new and unique opportunities to engage with consumers," said chairman and CEO of Harry Rosen, Larry Rosen.
"Our holiday windows and displays have always generated a lot of interest and we saw an opportunity to introduce an entirely new technology that would add a new dimension to our holiday campaign.
"Vincent offers up helpful gift-giving suggestions and encourages visitors to come inside to see what we have to offer.”
Harry Rosen has 17 stores across Canada, accounting for 40 percent of the Canadian market in high-end men's wear as well as an ecommerce site.