Big Picture – A Deep Dive Examination of Smartco
In the early 1980s Charles Breese, the developer of SMARTCO Select, had the insight that the economic turmoil which started around 2008 would come - people behaving as though they were wealthy supported mainly by ever rising property prices was unsustainable. Accordingly he developed a behavioural investment tool to identify SMARTCOs likely to thrive throughout longer term economic cycles (including periods of turmoil) and is based on an analysis of the principles applied by people who build businesses to compete on the basis of value rather than price ie companies with pricing power.
Key Features of SMARTCOs
- commercialising game changing technology with the potential to provide solutions to global problems ie exporters.
- providing economic benefits to their direct and indirect customers i.e. competing on the basis of value rather than price, through improving customer productivity.
- pursuing a ‘product as a service’ business model thereby generating a growing stream of predictable income, resulting in less resource needing to be deployed on ongoing lead generation (which provides no value to customers) and more resource on product development (which benefits customers).
- potential to be grown to a value of at least £100m, and significantly beyond that figure with successful ongoing execution of the strategy.
- the business must have the ability to build partnership relationships with customers based on a) exceptional knowledge and b) being prepared to work with customers at the product development stage through to volume manufacturing.
- a team containing senior industry relevant experience gained within a large corporate