Domino’s Pizza in Poland
We opened the first Domino’s Pizza store in Poland on the 28 February 2011 on Bukowińska Street to the south of Warsaw centre. Bukowinska is now one of our most successful and profitable stores, reflecting the simple truth that customer loyalty is built up over time through the consistent on-time delivery of hot, great quality pizza.
Why is our pizza exceptional?
The Domino’s philosophy is simple: every pizza is made to order from a fresh dough ball and high quality ingredients and is baked and delivered piping hot to the customer, within 30 minutes of ordering.There is a lot of pizza in Poland but general quality is poor and delivery unreliable. Many of our largest competitors use cheese substitutes that have been supplemented with wheat protein and palm oil to reduce cost and they often use cheap meats and frozen dough bases. All of which has obvious implications for taste and goodness. By comparison we love pizza, it’s what we are all about, which is why we use pure mozzarella and high quality meats and fresh vegetables and make sure that our customers get lovingly made, piping hot pizza, every time.Running a pizza delivery operation requires great organisation, passion and care. Our colleagues understand that our customers always come first. If a customer is not happy we fix it in a timely and polite manner.By ensuring that the quality of our product and service are delivered to Domino’s Pizza’s worldwide standards we are confident that we will become Poland’s favourite pizza brand.
The Domino’s Store Model
Domino’s Pizza has a simple, cost effective store model. Stores are designed for delivery and takeaway and beyond a few small tables and chairs do not offer facilities to eat in. As a result the stores require relatively little floor space and require limited capital for store fit out.
The operating model is designed to ensure consistent product quality, quick and reliable service, production efficiency and controllable costs. All key aspects of the operation of a store are specified by Domino’s Pizza International (DPI), from administrative systems to product and service standards.
Each store services a defined delivery area designed to ensure that pizzas can be delivered within 30 minutes of an order being received. Stores are located in areas of high population density, particularly targeting areas with younger, more affluent residents. DPP’s research shows that consumers aged between 25-35 are the most frequent consumers of home delivery pizza and they are the brand’s primary focus.
Stores are fitted out with a high quality customer area that is consistent with the latest international Domino’s store design.
All stores use Domino’s Pizza’s PULSE™ point-of-sale system. The benefits of PULSE include touch screen ordering, administrative and reporting capabilities and a customer relationship management tool that enables customer recognition and tracking of customer preferences.
S2 Store concept
The S2 store concept is a Polish store design with particular focus on creating a high quality consumer environment within an efficient store footprint and with a highly cost effective fit-out. The S2 store concept incorporates the best store design from USA and Australia.
‘Pizza theatre’ brings pizza making to the front of the store to enhance the brand experience for our carry-out customers. All of our new stores are S2.
These pictures are of the Domino’s Pizza store in Piaseczno, a suburb of Warsaw.
The Board is responsible for formulating, reviewing and approving the Company’s strategy, budgets and corporate actions. The Company holds monthly board meetings.
Iwona Olbrys, Chief Executive
Iwona, who is based in Warsaw, has significant experience in the Food & Beverage sector in Poland, having been the General Director of Telepizza Poland Sp. z o. o. (a business with both owned and sub-franchised stores) for eight years immediately prior to joining DPP.
Nicholas Donaldson, Non-Executive Chairman
Nick, who is a barrister by profession, has worked in investment banking for over 30 years. He is a co-founder of Capital Markets Strategy Limited, an FCA regulated corporate finance business. He is also the non-executive chairman of Games Workshop Group plc and a founder director of The Fulham Shore plc. Nick has spent the majority of his career providing strategic advice to companies on mergers & acquisitions, flotations and secondary fund raisings.
Chris Moore, Non-Executive Director
Chris was Chief Executive Officer at Domino’s Pizza UK & IRL, from December 2007 to December 2011, having joined that company in 1990 as European Marketing Manager. Chris is a recipient of the Domino’s Pizza Chairman’s Circle Award presented in July 2010 making him one of the top 15 individuals in the 50 year history of the company to receive this award. He has more than 22 years of experience working with Domino’s Pizza and was responsible for growing the number of stores from 37 to 720. Chris advises and invests in a number of other businesses in the catering and online industries.
Gerry Ford, Non-Executive Director
Gerry Ford is Chairman and Chief Executive of Caffe Nero Group Limited, Europe’s largest independent coffee house group. Gerry founded Caffe Nero in 1997, listed the company on the London Stock Exchange (LSE) in 2001-2007 before taking it private again. In 2005 he was named the UK’s Entrepreneur of the Year by the Financial Times and LSE. Today, Caffe Nero has more than 5,000 employees in 700 stores across 7 countries. Gerry is Chairman of the Polish subsidiary of Caffe Nero which operates approximately 30 stores. Gerry has more than 20 years’ experience of sitting on boards and nurturing small-medium sized businesses.
Robert Morrish FCA, Non-Executive Director
Rob is a Chartered Accountant and has considerable experience at board level in small and medium sized businesses and is Finance Director of RAK Ceramics UK Ltd. He was previously a non-executive director of coffeeheaven international plc, group finance director of Supreme Petfoods Limited and was the Chief Financial Officer of Lookfantastic.com, an online beauty product retailer and hair salon business. Rob has introduced and developed financial, costing and reporting systems for a diverse range of businesses and has considerable practical experience in treasury, taxation and company secretarial matters.
Patrick Bodenham, Company Secretary
As well as supporting the Board in his role as Company Secretary, Patrick manages the day-to-day finance function of the plc, including the preparation of the monthly UK management accounts and the interim and full year Group Accounts. Patrick is a Chartered Certified Accountant with over 20 years accounting and taxation experience and was part of the Coffeeheaven International team. He has been preparing published accounts for AIM listed companies since 1997. Patrick is not a Director of the Company.
St Georges Business Park
207 Brooklands Road
Telephone: 0044(0)20 3393 6954.
Media Enquiries: contact Patrick Bodenham, on the above number or [email protected]
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