Brave Bison Grp PLC - New Partnership Agreement with Veritone Inc

14 December 2020

Brave Bison Group plc

("Brave Bison", the "Company" and together with its subsidiaries the "Group")

New Partnership Agreement with Veritone Inc

Brave Bison, the social media and marketing group, has signed a new content licensing agreement with Veritone, the creator of the world's first operating system for artificial intelligence, aiWARE™, and provider of digital content licensing services. The agreement will make Brave Bison's extensive user-generated content library available to new users through Veritone's AI-enabled licensing portal.

This is Veritone's first partnership with an international, user-generated library, as Veritone continues to broaden the global reach of its AI-powered content solution. The addition of Brave Bison's video assets to Veritone's library will equip Veritone and its users with high quality, authentic and unique content to fulfil a wide range of creative needs.

Jay Bailey, Vice President of Entertainment Licensing at Veritone, commented: "We have seen soaring interest in user-generated content this year - especially in the entertainment and advertising industries. Brave Bison has a unique vision for delivering and producing high-quality content, and we're looking forward to working with the entire team. Brave Bison's video assets will help us serve the creative community like never before, and help them bring their visions to life on a global scale."

Mariya Lyanguzova, Senior Licensing Manager at Brave Bison, added: "Veritone's unmatched licensing expertise and relationships will open the doors for our international brands to expand their reach into the United States, while also providing creators with exclusive content for their projects. We're excited to begin working with Veritone, and look forward to so many of our brands' unique moments being leveraged and monetized right away by creators around the world."

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About Brave Bison

Brave Bison is a social media and marketing group, specialising in cross-platform video content, connecting global audiences through social media. Its online communities reach over 158 million followers and the Brave Bison Studio provides expertise across strategy, research, data-driven insights, creative and production. Brave Bison is one of the largest YouTube channel partners, with over 650+ channels offering targeted inventory opportunities, alongside in-house specialists that deliver audience development and optimisation. Its cultural connections and extensive networks have built the business long-standing client relationships with brands including P&G, Land Rover and Lego.

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