Proactiveinvestors Australia ShareRoot Ltd https://www.proactiveinvestors.com.au Proactiveinvestors Australia ShareRoot Ltd RSS feed en Thu, 20 Dec 2018 02:50:35 +1100 http://blogs.law.harvard.edu/tech/rss Genera CMS action@proactiveinvestors.com (Proactiveinvestors) action@proactiveinvestors.com (Proactiveinvestors) <![CDATA[News - ShareRoot Ltd attracts new substantial shareholder who has accumulated a 6.8% stake ]]> https://www.proactiveinvestors.com.au/companies/news/211111/shareroot-ltd-attracts-new-substantial-shareholder-who-has-accumulated-a-68-stake-211111.html ShareRoot Ltd (ASX:SRO) has a new substantial shareholder in Melbourne-based investor Antanas Guoga who has accumulated a 6.8% stake in the consumer data security provider.

Guoga reached this status with two recent share purchases with a combined value of $146,000.

Investor now holds 106.8 million shares

On December 11, 2018, the investor acquired 44 million shares valued at $132,000 which followed the acquisition of 2.8 million shares in another transaction on September 28.

He now holds 106.8 million shares in Silicon Valley-based ShareRoot.

READ: ShareRoot adds three brands to MediaConsent pilot program

The company last month announced that it had expanded beta-testing of its MediaConsent website permissions platform to three more international brands in the media and retail industries.

The pilot program has now enrolled more than half its target, as the newcomers join existing participants in staying compliant under new consumer data and privacy laws.

These laws include those set by the European Union.

New pilot program participants

Two new pilot program participants are existing ShareRoot clients while the third is an existing agency partner.

ShareRoot is expecting the try-outs will lead to the development of a fan base among the piloters' end-user client base.

The first brand is a US-based sports nutrition supplement company recruited by an existing agency partner while the second is a US multinational corporation with warehouse clubs for members that has added another international region.

ShareRoot’s third new brand is a client and entertainment company that identifies shareable videos then licenses out the content or puts it in its own video productions.

READ: ShareRoot adds fourth revenue stream with acquisition of LA game developer Ludomade

The company also recently announced it was taking over Ludomade Inc, an LA-based game development agency it had been working with for three months on an integration.

ShareRoot tipped the acquisition would add to its revenue base and revealed the Ludomade agency has Warner Brothers, Sony Pictures, Starz, USA Networks as clients.

The consumer data security provider also wrapped a small placement to high-quality investors valued at $780,000.

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Thu, 13 Dec 2018 15:59:00 +1100 https://www.proactiveinvestors.com.au/companies/news/211111/shareroot-ltd-attracts-new-substantial-shareholder-who-has-accumulated-a-68-stake-211111.html
<![CDATA[Media files - Ludomade has already closed its first major deal under the ShareRoot umbrella ]]> https://www.proactiveinvestors.com.au/companies/stocktube/11384/ludomade-has-already-closed-its-first-major-deal-under-the-shareroot-umbrella-11384.html Fri, 30 Nov 2018 11:53:00 +1100 https://www.proactiveinvestors.com.au/companies/stocktube/11384/ludomade-has-already-closed-its-first-major-deal-under-the-shareroot-umbrella-11384.html <![CDATA[News - ShareRoot adds three brands to MediaConsent pilot program ]]> https://www.proactiveinvestors.com.au/companies/news/209415/shareroot-adds-three-brands-to-mediaconsent-pilot-program-209415.html ShareRoot Ltd (ASX:SRO) has expanded beta-testing of its MediaConsent website permissions platform to three more international brands in the media and retail industries.

The pilot program now has now enrolled more than half its target, as the newcomers join existing participants in staying compliant under new consumer data and privacy laws.

These laws include those set by the European Union.

READ: ShareRoot adds fourth revenue stream with acquisition of LA game developer Ludomade

Two new pilot program participants are existing ShareRoot clients while the third client is an existing agency partner.

On Friday, ShareRoot announced it was taking over an LA-based game development agency it had been working with for three months on an integration, Ludomade Inc.

The company tipped the acquisition would add to its revenue base and revealed the Ludomade agency has Warner Brothers, Sony Pictures, Starz, USA Networks as clients.

Today, ShareRoot said the company was pleased to add its three new MediaConsent pilot brands as it was witnessing growing interest from brands hoping to try out Media Consent.

Silicon Valley-based ShareRoot is expecting the try-outs will lead to the development of a fan base among the piloters' end-user client base.

READ: ShareRoot increases the Social Science takings amid MediaConsent interest

ShareRoot’s chief executive officer Noah Abelson-Gertler said, “With these additional pilot brands, MediaConsent establishes its relevance in two new industries – media and retail – while also garnering interest from two of ShareRoot’s existing clients.

“Like all international brands with websites and an online presence throughout the world, MediaConsent’s three new pilots need to ensure that their consumer engagement practices are compliant.

“ShareRoot is excited to have these three brands as a part of our Pilot program and we look forward to ensuring that MediaConsent gathers the needed consents and preferences from the fans of our three new pilots.”

 

The first brand is a US-based sports nutrition supplement company recruited by an existing agency partner while the second brand is a US multinational corporation with warehouse clubs for members that has added another international region.

ShareRoot's third new brand is a client and entertainment company that identifies shareable videos then licenses out the content or puts it in its own video productions.

READ: ShareRoot to integrate secure login technology with its MediaConsent platform

The company's chief product officer Jason Weaver said, “Our MediaConsent platform gives companies the peace of mind when it comes to privacy and permission settings with their online audience.

“We are thrilled to have proven our technology’s viability with these additional pilot customers and look forward to assisting additional companies with our technology so they can feel secure about their content and data.”

A commercial launch of MediaConsent is expected next year, in 2019.

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Mon, 19 Nov 2018 13:00:00 +1100 https://www.proactiveinvestors.com.au/companies/news/209415/shareroot-adds-three-brands-to-mediaconsent-pilot-program-209415.html
<![CDATA[News - ShareRoot adds fourth revenue stream with acquisition of LA game developer Ludomade ]]> https://www.proactiveinvestors.com.au/companies/news/209336/shareroot-adds-fourth-revenue-stream-with-acquisition-of-la-game-developer-ludomade-209336.html Shareroot Ltd (ASX:SRO) has added a fourth revenue stream to its business, with the acquisition of a Los-Angeles based game developer to Hollywood, Ludomade Inc.

Ludomade names Warner Brothers, Sony Pictures, Starz, USA Networks among its clients, as the company focuses on game development for leading entertainment brands.

Also today, the company completed a $780,000 capital raising to professional and sophisticated investors at 3 cents each.

The Sanlam Private Wealth Pty Ltd-led placement added 260,333,331 to ShareRoot’s registry, with each share coming with a free-attaching option priced at 8 cents each which expires

READ: ShareRoot increases the Social Science takings amid MediaConsent interest

The acquisition will give ShareRoot and its MediaConsent platform access to Ludomade’s top-tier client base.

The parent company hopes to become an early mover in legally-compliant digital marketing and privacy protection for the US$100 billion international mobile gaming and app industry.

ShareRoot reported today: “The acquisition of Ludomade adds an additional revenue stream to ShareRoot as well as expansion into the entertainment and game and app development industries with an increasing need for data and consumer privacy solutions.”

The two companies have been collaborating over the past three months to “smoothly integrate” Ludomade’s business into ShareRoot.

READ: ShareRoot’s MediaConsent platform to be utilised in clinical setting for brain research

ShareRoot’s chief executive officer Noah Abelson-Gertler told the market: “Completing the funding and acquisition of Ludomade establishes ShareRoot as an incumbent technology partner to the world’s leading entertainment brands whilst adding MediaConsent’s legal and compliance capability for those brands games and applications.

“In addition, the Ludomade acquisition helps drive the company’s continued revenue growth.

“The company will continue growing revenues and gaining market share in the data privacy and entertainment space as well as benefiting from the combined business synergies.”

The company today published an updated presentation for the market, affirming it continued to expect it would grow revenues and decrease expenditure in the next 6 to 12 months.

 

ShareRoot’s MediaConsent consumer preference and consent management platform can be used as an identity and access management tool.

The platform is currently being beta-tested to a small audience, with a full launch in the works.

Global giant Facebook, Inc. (NASDAQ:FB, ETR:FB2A, SWX:FB, BIT:FB) threw its support behind the company’s platform in August 2018, giving the MediaConsent access to the social network’s authentication program.

MediaConsent users will be able to sign into the platform with their Facebook accounts.

READ: ShareRoot to integrate secure login technology with its MediaConsent platform

ShareRoot’s major shareholders include strategic investor and European Parliament member Antanas 'Tony G' Guoga.

Lithuanian businessman Tony G is an internet and blockchain entrepreneur.

Shareroot’s shares were trading at 3 cents by late afternoon.

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Thu, 15 Nov 2018 22:19:00 +1100 https://www.proactiveinvestors.com.au/companies/news/209336/shareroot-adds-fourth-revenue-stream-with-acquisition-of-la-game-developer-ludomade-209336.html
<![CDATA[News - ShareRoot granted ASX trading halt pending capital raising announcement ]]> https://www.proactiveinvestors.com.au/companies/news/209142/shareroot-granted-asx-trading-halt-pending-capital-raising-announcement-209142.html ShareRoot Ltd (ASX:SRO) has news of a material capital raising and corporate transaction pending and has been granted a trading halt by the ASX.

The halt will remain in place until the start of normal ASX trading on Friday, November 16, 2018, or when the announcement is released, whichever occurs earliest.

ShareRoot’s shares last traded at 0.4 cents before the trading halt.

READ: ShareRoot increases the Social Science takings amid MediaConsent interest

The consumer data security provider is aiming to grow revenue and reduce spending in the coming year.

It has started to bring in revenues from the emerging MediaConsent authorisation platform, its Social Science marketing agency pick-up and the UGCDiscovery legal rights platform.

ShareRoot acknowledged at its October 30, 2018, annual general meeting (AGM) the strengths of these three revenue-generating income streams.

READ: ShareRoot’s MediaConsent platform to be utilised in clinical setting for brain research

MediaConsent is a GDPR and internationally-compliant consumer preference and consent manager that can also be used as an identity and access management tool for companies.

The platform was beta-launched with the national agency Zig Marketing and game and app developer Ludomade on September 27, 2018.

Social media marketing agency, the Social Science (TSS), co-founded by Michelle Gallaher, specialises in compliant social media campaigns for public sector agencies and organisations in the science, technology, engineering, and mathematics space.

UGCDiscovery is a legal rights platform that includes Johnson & Johnson (NYSE:JNJ), Costco Wholesale Corporation (NASDAQ:COST) and Singapore Tourism Board as clients.

The company is expecting the 2018-19 financial year to be a “transformative” year as revenues climb and cash burn is reduced.

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Wed, 14 Nov 2018 13:44:00 +1100 https://www.proactiveinvestors.com.au/companies/news/209142/shareroot-granted-asx-trading-halt-pending-capital-raising-announcement-209142.html
<![CDATA[News - ShareRoot increases the Social Science takings amid MediaConsent interest ]]> https://www.proactiveinvestors.com.au/companies/news/208909/shareroot-increases-the-social-science-takings-amid-mediaconsent-interest-208909.html ShareRoot Ltd (ASX:SRO) is bringing in revenues from the emerging MediaConsent authorisation platform, its Social Science marketing agency pick-up and the UGCDiscovery legal rights platform.

The company, which is focused on protecting consumer privacy and data, aims to increase revenues over the next 6 to 12 months.

READ: ShareRoot’s MediaConsent platform to be utilised in clinical setting for brain research

ShareRoot acknowledged at its October 30, 2018, annual general meeting (AGM) the strengths of its three revenue-generating income streams — MediaConsent, the Social Science and UGCDiscovery.

MediaConsent is a GDPR and internationally-compliant consumer preference and consent manager that can also be used as an identity and access management tool for companies.

$SRO announces a 2nd @MediaConsent #clinicaltrial optimisation collaboration — this time with @NeuroTrialsAus to apply our platform to improve trial recruitment & research opportunities in brain injuries, diseases & disorders https://t.co/LHhA7vFPH0 #hcsm #AusBio18 #dataprivacy pic.twitter.com/Y00KtsxsKM

— ShareRoot (@sharerootco) November 1, 2018

The platform was beta-launched with the national agency Zig Marketing and game and app developer Ludomade on September 27, 2018.

MediaConsent’s beta launch came after the platform received an encouraging integration consent from Facebook, Inc. Common Stock (NASDAQ:FB, ETR:FB2A, SWX:FB, BIT:FB) on August 20, 2018, and application program interface (AP) access to the social network’s authentication program.

ShareRoot's MediaConsent API access to Facebook means its users can sign in to the platform with their Facebook accounts.

The Michelle Gallaher co-founded social media marketing agency, the Social Science (TSS), specialises in compliant social media campaigns for public sector agencies and organisations in the science, technology, engineering, and mathematics space.

Congratulations @Monash_SPHPM & @MonashUni on the launch of #HELIX — a health data platform that will aggregate patient & research data to better inform clinical interventions, treatments & research. #dataprivacy #PrecisionMedicine https://t.co/MN1quL3naa

— The Social Science (@thesocialsci) October 14, 2018

UGCDiscovery is a legal rights platform that includes Johnson & Johnson (NYSE:JNJ, ETR:JNJ, SWX:JNJ, BVMF:JNJB34), Costco Wholesale Corporation (NASDAQ:COST, BMV:COST, FRA:CTO, BVMF:COWC34) and Singapore Tourism Board as clients.

The company is exploring offering the rights repository as a bolt-on to other marketing technology systems.

 

ShareRoot chief executive officer Noah Abelson-Girdler spoke to Proactive Investors’ Stocktube video channel this month after the company’s annual meeting, saying the company had slowed its cash burn and lifted revenue.

Abelson-Girdler said, “We have announced a partnership alongside (research organisation) Neuroscience Trials Australia, TSS, the social media marketing agency that is a part of ShareRoot, and of course MediaConsent itself, the platform.”

The second Australian research collaboration deal for the Silicon Valley company followed a late October 2018 agreement with St Vincent’s Hospital Melbourne.

Great to see this collaboration get underway with @StartupShelley @thesocialsci and our Aussie team https://t.co/UVozpBEyc0

— MediaConsent (@MediaConsent) October 22, 2018

ShareRoot’s clients already include Australian biotechnology success story CSL Limited (ASX:CSL), CSL Behring, Dimerix Ltd (ASX:DXB) and biotech industry body AusBiotech.

Outside the healthcare space its clients also include eBay Inc (NASDAQ:EBAY, ETR:EBA, SWX:EBAY, BMV:EBAY), Mcdonald’s Corp (NYSE:MCD, ETR:MDO, SWX:MCD, BMV:MCD), NBCUniversal subsidiary Universal Pictures, EngineersAustralia, Australia Unlimited and Invest Victoria.

READ: ShareRoot's MediaConsent platform to enhance clinical research at St Vincent's Hospital Melbourne

Abelson-Girdler said, “What we find, and what we all understand, is data privacy for consumers, clinicians, participants in clinical trials, customers, it’s all needed.

“So starting with St Vincent’s, (and) now Neuroscience Trials Australia — which is part of the largest brain research institute in the Southern Hemisphere — they are joining up to partner with MediaConsent (and) protect all of those individuals.

“You will see more announcements and more partnerships and more integrations alongside MediaConsent, in both the healthcare industry and more as time goes on.”

ShareRoot CEO @NoahAbelson says the company's second deal in Australia with @NeuroTrialsAus shows the potential of further deals for its data regulation platform product. An update via @proactive_au (Video 3.42 mins) https://t.co/h290bg4Brg $SRO pic.twitter.com/dZ44g6ZYhX

— ShareRoot (@sharerootco) November 4, 2018 Predicted areas of growth

Over the 12 months to October 2018, the company directed its focus to cashflow efficiency, experiencing ongoing cost savings as it continued a drive towards profitability.

ShareRoot reported in its AGM presentation that strategic growth could be another income stream, saying the company was “open to opportunistic complementary revenue-positive streams.”

The company predicted the drivers of additional revenue in the next 6 to 12 months would be: MediaConsent revenue, the collaboration with St Vincent’s Hospital, TSS revenue growth, cross-selling opportunities, UGC partnerships, and strategic initiatives and partnerships.

READ: ShareRoot to integrate secure login technology with its MediaConsent platform

ShareRoot spoke to one of its core offerings, saying “The combination of international laws and public consciousness positions ShareRoot in the ideal place to drive significant value and thereby revenue from companies and organisations internationally in need of solutions for compliant marketing and staying out of legal trouble.”

The company is expecting the 2018-19 financial year to be a “transformative” year for ShareRoot as revenues climb and cash burn is reduced.

September 2018 financial quarter results

TSS’ doubling in retainer client base in the six months before its parent company’s AGM is expected to be a cornerstone of revenue growth in the Gallaher-led subsidiary.

Revenue for the group was a record high, up about $109,392.41, or 58%, from the June 2018 financial quarter to $298,000 in the September 2018 quarter, continuing its quarter-on-quarter increasing trend.

Operating losses declined about $172,253.16, or 21%, to $648,000 in the quarter.

The company, which has a market capitalisation of $5.34 million, ended September 30, 2018, with $1.41 million cash at bank.

ShareRoot’s September quarter revenue came in close to its 2017-18 revenue result, where it wrote $390,956 in revenues on the back of a $3 million after-tax loss for the full financial year.

Everyone should be able to choose what they want to do with their information. #MediaConsent will empower you. https://t.co/OqR9ERFmWe pic.twitter.com/pX2pbuEgoB

— MediaConsent (@MediaConsent) July 6, 2018 Key people

Abelson-Gertler is the Australian-listed Californian company’s chief executive while Gallaher is the CEO of TSS.

Parent company ShareRoot’s board includes Abelson-Gertler, Lee Rodne as non-executive chairman and his fellow non-executive director Peter McLennan.

Jason Weaver is the company’s chief product officer while Andrew Bursill is its company secretary.

The company draws on the skills of an eight-person International Multidisciplinary Advisory Board that includes software design specialist Weaver and September quarter new additions to the group — Lithuanian businessman, government policy specialist and European Parliament member Antanas 'Tony G' Guoga, and marketing compliance specialist and chief marketing officer for Firefox browser owner Mozilla Corporation, Jascha Kaykas-Wolff.

Also on the advisory board are PeronsalData.io privacy specialists Jérôme Groetenbriel and Paul-Olivier Dehaye; Privacy Alliance legal advocate Ari Scharg; Electronic Arts corporate privacy specialist Kirsten Daru; and Ciavarra Advisory Services marketing specialist Chris Ciavarra.

$SRO is pleased to announce @TonyGuoga has been appointed to the advisory board @MediaConsent. Mr Guoga and professional sophisticated investors will also make a strategic investment of $0.5m in the company. #GDPR #blockchain https://t.co/mrFzFPPiMy pic.twitter.com/V2g5MH5bFS

— ShareRoot (@sharerootco) July 24, 2018

Internet entrepreneur and crypto business founder Tony G became a strategic investor in ShareRoot in the September 2018 quarter with a $520,000 investment that made him one of the company’s top 20 shareholders.

The company is expecting to draw on his expertise as it undertakes a full launch of its Facebook-integrated MediaConsent platform.

Tony G was the company’s second-largest shareholder on June 30, holding 4.49% of the company while top shareholder Marat Basyrov held 5.46%.

— With Ky Chow

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Sun, 11 Nov 2018 17:30:00 +1100 https://www.proactiveinvestors.com.au/companies/news/208909/shareroot-increases-the-social-science-takings-amid-mediaconsent-interest-208909.html
<![CDATA[News - ShareRoot’s MediaConsent platform to be utilised in clinical setting for brain research ]]> https://www.proactiveinvestors.com.au/companies/news/208277/shareroots-mediaconsent-platform-to-be-utilised-in-clinical-setting-for-brain-research-208277.html ShareRoot Ltd (ASX:SRO) will utilise its MediaConsent platform in a collaborative effort to optimise research into brain diseases, injuries and disorders.

Neuroscience Trials Australia (NTA) is the second Australian research collaborator to join a major project to trial MediaConsent in a clinical research setting.

This is being done with a view to enhance the experience for patients and carers in their treatment journey and clinical researchers in their research discovery and development goals.

The work aims to improve the dynamics of clinical trial recruitment, patient engagement and understanding of patients’ health-related behaviour through social media and accompanying consent processes.

ShareRoot CEO Noah Abelson-Gertler said, “With the MediaConsent platform, we will enable patients to participate in clinical research in a whole new way.”

NTA has joined the project led by ShareRoot’s The Social Science (TSS), a Melbourne-based digital agency which was acquired by ShareRoot in April 2018.

READ: ShareRoot's MediaConsent platform to enhance clinical research at St Vincent's Hospital Melbourne

In October, St Vincent’s Hospital in Melbourne signed onto the project led by TSS managing director Michelle Gallaher.

NTA is a leading Australian based, not-for-profit contract research organisation specialising in neuroscience clinical research.

It is a business unit within the Florey Institute of Neuroscience and Mental Health, the largest brain research institute in the southern hemisphere.

READ: ShareRoot eyes growth opportunities as data privacy regulations become stricter

Abelson-Gertler said, “Neuroscience Trials Australia offers us a wealth of knowledge and opportunity to shape the SaaS platform to deliver equal value for researchers and patients with neurological diseases, disorders, and injuries, whilst protecting patient data and privacy.”

NTA has long recognised the value of social media in raising awareness about the value and process of clinical trials and has worked with TSS for two years.

This relationship has built capabilities and a global digital footprint enhancing the organisation’s ability to undertake new clinical trials in Australia, build digital capabilities within the clinical trial team, and attract volunteers and physicians to participate in trials.

Social media a “business-critical tool”

NTA CEO Tina Soulis said, “Social media is fast becoming a business-critical tool in clinical research, in helping us communicate with the public, letting them know about trial opportunities and recruiting volunteers and physicians to participate in new treatments.

“We’re excited to collaborate on this new and innovative approach to accessing real-world data, opening up a new world of compliant and ethically sourced data and insights for our researchers.”

READ: ShareRoot to integrate secure login technology with its MediaConsent platform

The shared goal with the MediaConsent clinical collaboration is to demonstrate how ShareRoot’s technology can protect patient data and privacy on social media whilst supporting the advancement of clinical research within a secure and compliant platform.

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Thu, 01 Nov 2018 11:39:00 +1100 https://www.proactiveinvestors.com.au/companies/news/208277/shareroots-mediaconsent-platform-to-be-utilised-in-clinical-setting-for-brain-research-208277.html
<![CDATA[Media files - ShareRoot notches second Australian deal, lifts financials ]]> https://www.proactiveinvestors.com.au/companies/stocktube/11070/shareroot-notches-second-australian-deal-lifts-financials-11070.html Thu, 01 Nov 2018 10:00:00 +1100 https://www.proactiveinvestors.com.au/companies/stocktube/11070/shareroot-notches-second-australian-deal-lifts-financials-11070.html <![CDATA[Media files - ShareRoot advances with MediaConsent, medtech and multi-factor authentication ]]> https://www.proactiveinvestors.com.au/companies/stocktube/10998/shareroot-advances-with-mediaconsent-medtech-and-multi-factor-authentication-10998.html Fri, 26 Oct 2018 12:42:00 +1100 https://www.proactiveinvestors.com.au/companies/stocktube/10998/shareroot-advances-with-mediaconsent-medtech-and-multi-factor-authentication-10998.html <![CDATA[News - ShareRoot to integrate secure login technology with its MediaConsent platform ]]> https://www.proactiveinvestors.com.au/companies/news/207896/shareroot-to-integrate-secure-login-technology-with-its-mediaconsent-platform-207896.html ShareRoot Ltd (ASX:SRO) has entered into an agreement to integrate secure login expert SAAVHA’s voice-based one-button biometric login with ShareRoot’s MediaConsent platform.

SAAVHA’s voiceprint technology will support multi-factor authentication on MediaConsent and the company will also make the platform available to its customers.

 

ShareRoot chief executive officer Noah Abelson-Gertler said: “While other companies actively raise concerns about Facebook and similar breaches, we are continuing to bring solutions to market.

“In this case [we are] allowing consumers and customers to activate a frictionless layer of authentication via a voice print.

“In working with SAAVHA we are developing applications for data and online security analogous to single-touch pay interface empowering customers to control their data security.”

READ: ShareRoot’s MediaConsent platform to enhance clinical research at St Vincent’s Hospital Melbourne

ShareRoot notes that in the most recent October 2018 Facebook data breach of 50 million user accounts, connected applications that used Facebook logins may have also been compromised if they lacked multi-factor authentication.

MediaConsent in conjunction with SAAVHA’s technology will provide users and consumers more control and flexibility in protecting their data and information.

Abelson-Gertler added: “The digital identity space is moving towards self-sovereign identity and we will continue to embrace modern value-add functionality in support of that model.”

READ: ShareRoot launches MediaConsent pilot program with US social media agency

SAAVHA chief executive officer Mathew Rose said the company was well-aligned with the spirt and action of ShareRoot.

He said: “Having SAAVHA’s secure one button login within the MediaConsent platform provides users multi-factor authentication and an immutable audit record.

“It offers increased security and confidence without compromising a frictionless user experience.”

Digital Privacy Alliance legal and privacy expert Ari Scharg added: “Working with organisations like ShareRoot and SAAVHA is rewarding – using SAAVHA’s cutting edge authentication methods for multi-factor authentication represents a commitment to data privacy, best practices and respect.”

READ: ShareRoot eyes growth opportunities as data privacy regulations become stricter

Facebook recently granted MediaConsent API access and integration.

This will enable MediaConsent users to utilise their Facebook login to create their profiles within MediaConsent and begin interacting with companies and brands.

Facebook has become much tougher on allowing API access, so gaining access is a testament to ShareRoot’s focus on protecting consumer data and privacy.

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Thu, 25 Oct 2018 21:39:00 +1100 https://www.proactiveinvestors.com.au/companies/news/207896/shareroot-to-integrate-secure-login-technology-with-its-mediaconsent-platform-207896.html
<![CDATA[News - ShareRoot's MediaConsent platform to enhance clinical research at St Vincent's Hospital Melbourne ]]> https://www.proactiveinvestors.com.au/companies/news/207515/shareroot-s-mediaconsent-platform-to-enhance-clinical-research-at-st-vincent-s-hospital-melbourne-207515.html ShareRoot Ltd (ASX:SRO) has entered into a collaboration with St Vincent's Hospital Melbourne to apply the data security company's MediaConsent platform.

The platform will be used to improve the dynamics of clinical trial recruitment, patient engagement in and around clinical trials and understanding patient health-related behaviour through the use of social media and the proper accompanying consent processes.

 

ShareRoot co-founder & CEO Noah Abelson-Gertler said: "Valuable health-related data and content is shared online every day by millions of people via social media.

"That is where MediaConsent comes into play.

"Our goal is for MediaConsent to be a reliable, sensitive, and ethical platform that reduces the barriers and encourages doctors, nurses and allied health professionals to engage in clinical research with a far wider scope while ensuring that patients and their carers are in control of their data."

READ: ShareRoot launches MediaConsent pilot program with US social media agency

The collaboration will be led by Michelle Gallaher, managing director of The Social Science (TSS), a Melbourne-based digital agency acquired by ShareRoot in April.

It will also include a group of specialist advisors representing St Vincent's Research Directorate who have invaluable knowledge and networks within the global clinical research and clinical trials industry.

TSS brokered the memorandum of understanding and the collaboration is expected to open up a number of government grant and research and development tax incentive opportunities for both parties.

READ: ShareRoot eyes growth opportunities as data privacy regulations become stricter

St Vincent's along with ShareRoot and TSS have identified the urgent need in the industry for a technology that can protect patient data and privacy on social media, while supporting clinical research by gaining consensual access to this global data set.

ShareRoot views the growing interest in real world data (RWD) and real world evidence (RWE) in the pharmaceutical and medical technology industry by regulators and technology developers worldwide as remarkable.

RWD can be derived from a number of sources such as wearable technologies and social media.

READ: ShareRoot launches MediaConsent beta with two partners

St Vincent's in Melbourne is part of the St Vincent's Health Australia Group, a Catholic not-for-profit healthcare provider which is Australia's 12th largest privately held company.

The $2-billion organisation's 16,000 employees offer more than 1 million occasions of care a year from 27 public and private hospitals and aged care facilities along Australia's eastern seaboard.

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Sun, 21 Oct 2018 21:11:00 +1100 https://www.proactiveinvestors.com.au/companies/news/207515/shareroot-s-mediaconsent-platform-to-enhance-clinical-research-at-st-vincent-s-hospital-melbourne-207515.html
<![CDATA[News - ShareRoot eyes growth opportunities as data privacy regulations become stricter ]]> https://www.proactiveinvestors.com.au/companies/news/207288/shareroot-eyes-growth-opportunities-as-data-privacy-regulations-become-stricter-207288.html ShareRoot Ltd (ASX:SRO) recently commenced stage 2 beta testing of its MediaConsent platform, developed as a solution for companies aiming to be compliant with data privacy regulations.

Stage 1 of beta testing has resulted in the platform becoming more flexible with wider-reaching potential applications, with individual features being packaged as widgets.

Stage 2 beta testing is now underway with two major partner agencies - Zig Marketing and Ludomade - that work with myriad big-name global brands.

READ: ShareRoot launches MediaConsent beta with two partners

Zig is an agency that specialises in interactive content and influencer marketing, and Ludomade is a mobile gaming development agency.

The two agencies offer exposure for MediaConsent to over five leading multinational brands.

Increasing data privacy regulations

Zig’s clients include United Healthcare (NYSE:UNH), Chili’s (Brinker International, NYSE:EAT), and Hoover (HKG:0669).

Zig noted that regulations such as the European Union’s General Data Protection Regulation (GDPR) and technology like ad blockers are making it more difficult for brands to meaningfully engage with prospective customers.

MediaConsent can help Zig’s clients overcome these hurdles by gaining opt-in consent for influencer, social and KPI driven marketing.

US$100+ billion mobile gaming market opportunity

Leading boutique game and app development firm Ludomade has clients including major Hollywood studios and television networks.

Through partnership discussions with Ludomade, ShareRoot has realised that there is a large opportunity in the US$100+ billion international mobile gaming and app development market to be the first GDPR and international legislation compliant offering.

In addition, ShareRoot would be able to attain valuable feedback for the MediaConsent platform from a host of the leading entertainment brands.

 

ShareRoot aims to provide updates on the beta program ahead of MediaConsent’s planned commercial launch in the December to March quarters.

ShareRoot chief executive officer Noah Abelson-Gertler recently said: “The two participating agencies are the ideal partners for MediaConsent’s Beta program, as their industry expertise and focus open the potential for early mover advantage in both mobile gaming and influencer marketing, in addition to the fact that the client list we will have testing MediaConsent is top notch.

“Furthermore it is important to mention that the insight from our board of advisors to enable MediaConsent to specialise in individual industries, and additionally to plug into the existing work flows, is what has enabled the MediaConsent platform to be flexible enough to focus on and apply to both the influencer and gaming space.”

API approval granted by Facebook

Facebook has granted MediaConsent API access and integration.

This will enable MediaConsent users to utilise their Facebook login to create their profiles within MediaConsent and begin interacting with companies and brands.

Facebook has become much tougher on allowing API access so gaining access is a testament to ShareRoot’s focus on protecting consumer data and privacy.

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Wed, 17 Oct 2018 23:01:00 +1100 https://www.proactiveinvestors.com.au/companies/news/207288/shareroot-eyes-growth-opportunities-as-data-privacy-regulations-become-stricter-207288.html
<![CDATA[News - ShareRoot launches MediaConsent pilot program with US social media agency ]]> https://www.proactiveinvestors.com.au/companies/news/207331/shareroot-launches-mediaconsent-pilot-program-with-us-social-media-agency-207331.html ShareRoot Ltd (ASX:SRO) has launched its MediaConsent pilot program with US-based partner agency Social Media Energy (SME).

SME will be piloting the MediaConsent platform for three of its clients in the medical cannabis industry as well as a major league sports team and a brand in the sports apparel and retail industry.

The Denver-based agency was chosen as launch partner due to its client list of industry leaders and its interest in helping brands build influencer networks with social media platforms.

 

ShareRoot chief executive officer Noah Abelson-Gertler said the company was proud to be announcing the MediaConsent pilot program launch alongside SME.

He said: “Their clients have expressed the commonly heard need to be legally compliant in their digital marketing efforts and specifically in their pursuit of building a network of influencers to call their own.

“MediaConsent’s legally-compliant consent and preference functionality is the first technology on the market which will enable SMEs clients to achieve their goals.”

The technology will provide a solution that will enable SMEs clients to invite, enlist and legally engage a growing influencer network that is specific to their brand.

This will help the brands overcome the challenge of leveraging their consumers without being dependent on Facebook and other major social media companies.

READ: ShareRoot eyes growth opportunities as data privacy regulations become stricter

Speaking to Proactive Investor’s Stocktube channel, Abelson-Gertler explained MediaConsent was focused on helping protect consumer data and privacy online, while enabling companies to market in an effective and compliant manner.

He said: “The reason for this is the laws and legislation throughout the world are changing rapidly, led by the GDPR (General Data Protection Regulation) in Europe which mandates that consumers need to have full control over our data ... consumers need to be protected and that is what the MediaConsent platform does.”

READ: ShareRoot launches MediaConsent beta with two partners

Facebook recently granted MediaConsent API access and integration.

This will enable MediaConsent users to utilise their Facebook login to create their profiles within MediaConsent and begin interacting with companies and brands.

Facebook has become much tougher on allowing API access, so gaining access is a testament to ShareRoot’s focus on protecting consumer data and privacy.

READ: ShareRoot appoints Tony G to advisory board as it rolls out MediaConsent platform

SME chief operating officer Lauren Choumas said both their clients and team were excited to be chosen as launch partner to the pilot program.

She continued: “Our clients all share the need to establish their own audience which is not under threat by the social media platforms and the policy changes they often make.

“MediaConsent offers our clients the ability to build their own internal influencer network and ensures that they are legally compliant and don’t need to be worried about the potential of millions of dollars in fines.

“Our client’s goal is to bring as many customers and influencers onto MediaConsent as they can.”

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Wed, 17 Oct 2018 21:49:00 +1100 https://www.proactiveinvestors.com.au/companies/news/207331/shareroot-launches-mediaconsent-pilot-program-with-us-social-media-agency-207331.html
<![CDATA[Media files - ShareRoot's MediaConsent platform validated by big-name partners and backers ]]> https://www.proactiveinvestors.com.au/companies/stocktube/10707/shareroot-s-mediaconsent-platform-validated-by-big-name-partners-and-backers-10707.html Wed, 03 Oct 2018 13:02:00 +1000 https://www.proactiveinvestors.com.au/companies/stocktube/10707/shareroot-s-mediaconsent-platform-validated-by-big-name-partners-and-backers-10707.html <![CDATA[News - ShareRoot launches MediaConsent beta with two partners ]]> https://www.proactiveinvestors.com.au/companies/news/205808/shareroot-launches-mediaconsent-beta-with-two-partners-205808.html ShareRoot Ltd (ASX:SRO) has selected two agencies to be initial beta testers for its emerging MediaConsent platform.

The MediaConsent platform is a solution for companies aiming to be compliant with data privacy regulations such as the GDPR.

The two agencies, Zig Marketing and Ludomade, offer exposure for MediaConsent to over five leading multinational brands.

Zig is an agency that specialises in interactive content and influencer marketing, and Ludomade is a mobile gaming development agency.

READ: ShareRoot continues to progress MediaConsent beta program

ShareRoot’s CEO Noah Abelson-Gertler said: “The two participating agencies are the ideal partners for MediaConsent’s Beta program, as their industry expertise and focus open the potential for early mover advantage in both mobile gaming and influencer marketing, in addition to the fact that the client list we will have testing MediaConsent is top notch.”

“Furthermore it is important to mention that the insight from our board of advisors to enable MediaConsent to specialise in individual industries, and additionally to plug into the existing work flows, is what has enabled the MediaConsent platform to be flexible enough to focus on and apply to both the influencer and gaming space.”

ShareRoot aims to provide updates on the beta program ahead of MediaConsent’s planned commercial launch in the coming December to March quarters.

MediaConsent can help Zig engage with customers

Zig develops interactive content that informs and educates people 20-times better than static content.

Through influencer marketing, the agency generates believable, word-of-mouth content and campaigns that encouragers more shoppers to make purchases.

Zig’s clients include United Healthcare (NYSE:UNH), Chili’s (Brinker International, NYSE:EAT), and Hoover (HKG:0669).

Zig noted that regulations such as GDPR and technology like ad blockers are making it more difficult for brands to meaningfully engage with prospective customers.

MediaConsent can help Zig’s clients overcome these hurdles by gaining opt-in consent for influencer, social and KPI driven marketing.

US$100+ billion mobile gaming market opportunity

Leading boutique game and app development firm Ludomade has clients including major Hollywood studios and television networks.

Through partnership discussions with Ludomade, ShareRoot has realised that there is a large opportunity in the US$100+ billion international mobile gaming and app development market to be the first GDPR and international legislation compliant offering.

In addition, ShareRoot would be able to attain valuable consistent feedback for the MediaConsent platform from a host of the leading entertainment brands.

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Thu, 27 Sep 2018 12:06:00 +1000 https://www.proactiveinvestors.com.au/companies/news/205808/shareroot-launches-mediaconsent-beta-with-two-partners-205808.html
<![CDATA[News - ShareRoot continues to progress MediaConsent beta program ]]> https://www.proactiveinvestors.com.au/companies/news/203179/shareroot-continues-to-progress-mediaconsent-beta-program-203179.html ShareRoot Ltd (ASX:SRO) continues to advance its MediaConsent platform, a solution for companies aiming to be compliant with data privacy regulations such as the GDPR.

The company recently initiated the launch of MediaConsent’s beta solution to its international advisory board to attain expert recommendations to improve the product.

Three rounds of product improvements have since been completed during the advisory board beta program.

READ: ShareRoot appoints Tony G to advisory board as it rolls out MediaConsent platform

ShareRoot’s head of product Jason Weaver said: “The advice, improvements and all-around brain trust offered by our advisory team, has been invaluable as they have driven significant platform and applicability expansions for the MediaConsent platform.

“This advisory team offers the perfect mix of consumer privacy and corporate focused knowledge."

Granted API approval by Facebook

Furthermore, Facebook has now granted MediaConsent API access and integration.

This will enable MediaConsent users to utilise their Facebook login to create their profiles within MediaConsent and begin interacting with companies and brands.

Facebook has become much tougher on allowing API access so gaining access is a testament to ShareRoot’s focus on protecting consumer data and privacy.

Weaver added: “The development team’s ability to create a product that speaks for itself and protects consumer data in the way we intended, has enabled us to gain Facebook API access during a time when Facebook is taking away significantly more access than it is giving.”

Launch of MediaConsent beta to come

ShareRoot will now focus on its targeted release program to beta customers.

The company will soon be updating the market on the launch of the company facing beta program for MediaConsent.

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Mon, 20 Aug 2018 12:27:00 +1000 https://www.proactiveinvestors.com.au/companies/news/203179/shareroot-continues-to-progress-mediaconsent-beta-program-203179.html
<![CDATA[News - ShareRoot appoints Tony G to advisory board as it rolls out MediaConsent platform ]]> https://www.proactiveinvestors.com.au/companies/news/201396/shareroot-appoints-tony-g-to-advisory-board-as-it-rolls-out-mediaconsent-platform-201396.html ShareRoot Ltd (ASX:SRO) has appointed Antanas ‘Tony’ Guoga, better known as Tony G, to its advisory board.

Guoga and sophisticated and professional investors in his network will also make a strategic investment of $521,272 into ShareRoot at 0.5 cents per share.

Guoga has been actively involved in the European Union’s General Data Protection Regulation (GDPR) legislation as it came into effect in May this year, giving ShareRoot intimate insight into the legislation and its implications for companies and individuals.

READ: ShareRoot ending the year on a high note after completing TSS integration

ShareRoot chief executive officer Noah Abelson-Gertler said: “Tony’s experiences and networks in Europe, Australia and the US as well as his knowledge in the tech sector brings unique skills to ShareRoot and the advisory board, expanding the company’s abilities to grow its privacy and protection markets globally.”

Guoga is an internet entrepreneur having founded numerous technology and crypto businesses across Europe in online gaming, entertainment, sports as well as being a successful investor in emerging companies, particularly in the technology sectors.

His broad understanding of the technology sector from investor to founder and manager brings unique skills to ShareRoot and will benefit the company as it launches its MediaConsent platform.

READ: ShareRoot's MediaConsent platform attracts global talent

MediaConsent is ShareRoot’s solution for companies aiming to be compliant with regulations such as the GDPR.

ShareRoot has initiated the launch of MediaConsent’s beta solution by releasing it to its international advisory board made up of subject matter experts with global privacy and marketing experience.

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Tue, 24 Jul 2018 15:23:00 +1000 https://www.proactiveinvestors.com.au/companies/news/201396/shareroot-appoints-tony-g-to-advisory-board-as-it-rolls-out-mediaconsent-platform-201396.html
<![CDATA[News - ShareRoot receives price and volume query from ASX ]]> https://www.proactiveinvestors.com.au/companies/news/201193/shareroot-receives-price-and-volume-query-from-asx-201193.html ShareRoot Ltd (ASX:SRO) has received an ASX price and volume query after its shares increased to 0.8 cents from 0.6 cents on above-average volume yesterday.

In response to the ASX’s question about any material information not being released to the market, the company responded by saying it was not aware of any relevant unreleased information.

Recently launched the MediaConsent beta program

As a possible explanation, ShareRoot pointed to its recently launched MediaConsent beta program, in accordance with the timetable previously announced to the ASX on 25 May 2018.

READ: ShareRoot ending the year on a high note after completing TSS integration

ShareRoot took the opportunity to confirm that it is in compliance with the ASX Listing Rules.

]]>
Fri, 20 Jul 2018 12:33:00 +1000 https://www.proactiveinvestors.com.au/companies/news/201193/shareroot-receives-price-and-volume-query-from-asx-201193.html
<![CDATA[Media files - ShareRoot 'looking towards massive growth next year' after transformative period ]]> https://www.proactiveinvestors.com.au/companies/stocktube/9713/shareroot-looking-towards-massive-growth-next-year-after-transformative-period-9713.html Wed, 27 Jun 2018 19:28:00 +1000 https://www.proactiveinvestors.com.au/companies/stocktube/9713/shareroot-looking-towards-massive-growth-next-year-after-transformative-period-9713.html <![CDATA[News - ShareRoot ending the year on a high note after completing TSS integration ]]> https://www.proactiveinvestors.com.au/companies/news/199543/shareroot-ending-the-year-on-a-high-note-after-completing-tss-integration-199543.html ShareRoot Ltd (ASX:SRO) is closing the current financial year in a confident position as its platform and service assets are expected to drive a stronger 2018/19 financial year.

The company recently completed the integration of its recent acquisition, social medical specialist agency The Social Science (TSS).

ShareRoot is also on track to roll out its MediaConsent Beta platform to its strategic advisory board on time.

READ: ShareRoot locks in additional revenues by completing TSS acquisition

The company completed its acquisition of TSS on 9 April 2018 and has been focused on its integration into ShareRoot and implementing initial efficiencies and a foundation for growth in the current quarter.

Significantly, TSS has flourished ahead of schedule and has doubled its number of client retainer accounts since the acquisition.

TSS’ capabilities and services complement the existing ShareRoot business and include providing compliant data and social management services, content creation, thought leadership and advisory services.

READ: ShareRoot well positioned as key EU data privacy legislation goes into effect

ShareRoot chief executive officer Noah Abelson-Gertler said: “2018 has continued to be a transformational period for the ShareRoot Group as we continue to build our combined services in the rapidly growing field of legally compliant digital marketing solutions and data and privacy protection.

“The TSS acquisition was a key strategic acquisition in this process and their integration into the Group is well ahead of schedule as we prepare to commercially roll out MediaConsent in the first half of next year and build multiple revenue streams for the company”.

READ: ShareRoot's MediaConsent platform attracts global talent

MediaConsent is ShareRoot’s solution for companies aiming to be compliant with regulations such as the European Union’s General Data Protection Regulation (GDPR).

ShareRoot has now initiated the launch of MediaConsent’s beta solution by releasing it to its international advisory board made up of subject matter experts with global privacy and marketing experience.

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Tue, 26 Jun 2018 14:57:00 +1000 https://www.proactiveinvestors.com.au/companies/news/199543/shareroot-ending-the-year-on-a-high-note-after-completing-tss-integration-199543.html
<![CDATA[News - ShareRoot's MediaConsent platform attracts global talent ]]> https://www.proactiveinvestors.com.au/companies/news/198061/shareroot-s-mediaconsent-platform-attracts-global-talent-198061.html ShareRoot Ltd (ASX:SRO) has appointed Kirsten Daru and Chris Ciavarra to its advisory board.

Daru is the chief privacy officer at Electronic Arts Inc. (NASDAQ:EA) and Ciavarra is a former senior vice president and head of marketing for Cracker Barrel Old Country Store, Inc (NASDAQ:CBRL).

EA is an American video game company with over US$5 billion in revenue and Cracker Barrel is an American chain of combined restaurant and gift stores generating around US$3 billion revenue.

Both Daru and Ciavarra bring in-depth knowledge of customer protection and privacy requirements as well as extensive networks to ShareRoot.

READ: ShareRoot well positioned as key EU data privacy legislation goes into effect

ShareRoot’s CEO Noah Abelson-Gertler commented: “We are delighted to have Kirsten and Chris join our advisory board.

“Kirsten for her background in legal matters in privacy, and the importance of this knowledge as she influences the platforms that ShareRoot has and how they can be applied; Chris for his understanding of customers, overall sales and marketing, and his branding guidance on the launch of MediaConsent based on years of experience.

“I do not doubt their input will be a great asset to ShareRoot.”

Important roles to play in the launch of the MediaConsent platform

MediaConsent is ShareRoot’s solution for companies aiming to be compliant with regulations such as the European Union’s General Data Protection Regulation (GDPR).

MediaConsent’s technology ensures GDPR compliance by giving consumers the power and control over what data points companies collect and store on them.

Daru added: “As an experienced professional within the privacy sector, the importance of the work of giving control of data and privacy to consumers while keeping companies compliant cannot be overstated, and ShareRoot is leaps and bounds ahead of other companies in this understanding."

Ciavarra also added: “The MediaConsent platform is at the forefront of digital marketing, and the multi-billion-dollar market potential it brings with it represents the ideal scenario for introducing a new product to market.”

Full commercial launch of MediaConsent later this year

ShareRoot anticipates a full commercial launch of MediaConsent commencing later this year with related revenues soon after.

Updates expected over the near term include:

• End of June quarter: Launch of MediaConsent’s Beta program including to global advisors;
• September quarter: Launch of MediaConsent’s Pilot program; and
• Middle of December quarter: Launch of MediaConsent’s Commercial Rollout of the platform.

Both the Beta and Pilot programs are focused on bringing aboard quality businesses and organisations who are interested in solutions to comply with the GDPR.

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Fri, 01 Jun 2018 12:05:00 +1000 https://www.proactiveinvestors.com.au/companies/news/198061/shareroot-s-mediaconsent-platform-attracts-global-talent-198061.html
<![CDATA[News - ShareRoot well positioned as key EU data privacy legislation goes into effect ]]> https://www.proactiveinvestors.com.au/companies/news/197677/shareroot-well-positioned-as-key-eu-data-privacy-legislation-goes-into-effect-197677.html ShareRoot Ltd (ASX:SRO) welcomes the European Union’s General Data Protection Regulation (GDPR) which goes into effect today.

The GDPR will apply to the data of European citizens that is held by companies all over the world.

These companies could face fines of up to 4% of their global annual revenue if they are found to be non-compliant with the GDPR.

MediaConsent helps companies be GDPR compliant

MediaConsent is ShareRoot’s solution for companies aiming to be GDPR compliant with their digital marketing efforts and to allow consumers to control how they’re being tracked and marketed to online.

MediaConsent’s technology ensures GDPR compliance by giving consumers the power and control over what data points companies collect and store on them.

READ: ShareRoot appoints top customer data privacy experts as advisors

ShareRoot CEO in the spotlight

ShareRoot’s CEO Noah Abelson-Gertler has been highly sought after for comment as data breaches and privacy scandals continue to make news headlines.

With the recent issues arising from data mining and data breaches from social media platforms like Facebook (NASDAQ:FB), concerns are growing around the use and potential abuse of customer and individual’s data and privacy.

The recent period of intensified regulatory reform in the consumer data protection space positions ShareRoot very well.

Full commercial launch of MediaConsent later this year

ShareRoot anticipates a full commercial launch of MediaConsent commencing later this year with related revenues soon after.

Updates expected over the near term include:

• End of June quarter: Launch of MediaConsent’s Beta program including to global advisors;
• September quarter: Launch of MediaConsent’s Pilot program; and
• Middle of December quarter: Launch of MediaConsent’s Commercial Rollout of the platform.

Both the Beta and Pilot programs are focused on bringing aboard quality businesses and organisations who are interested in solutions to comply with the GDPR.

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Fri, 25 May 2018 10:16:00 +1000 https://www.proactiveinvestors.com.au/companies/news/197677/shareroot-well-positioned-as-key-eu-data-privacy-legislation-goes-into-effect-197677.html
<![CDATA[Media files - "There's no doubt that ShareRoot is positioned in the right place at the right time" ]]> https://www.proactiveinvestors.com.au/companies/stocktube/9148/-there-s-no-doubt-that-shareroot-is-positioned-in-the-right-place-at-the-right-time--9148.html Thu, 26 Apr 2018 16:35:00 +1000 https://www.proactiveinvestors.com.au/companies/stocktube/9148/-there-s-no-doubt-that-shareroot-is-positioned-in-the-right-place-at-the-right-time--9148.html <![CDATA[News - ShareRoot finalising shift towards profitability for UGC platform ]]> https://www.proactiveinvestors.com.au/companies/news/195616/shareroot-finalising-shift-towards-profitability-for-ugc-platform-195616.html ShareRoot Ltd (ASX:SRO) will be shifting into profitability after the completion of new features for its user-generated content (UGC) legal rights platform.

The UGC legal rights platform works with brands and digital agencies to easily find and legally source UGC such as photos and videos.

The company’s planned development of new features for the UGC platform is expected to be completed by the end of this month shifting the business unit into profitability.

Director Marc Angelone remaining as a technical consultant

In line with the completion of this platform, Marc Angelone, co-founder, director and chief technical officer has stepped down from the board.

Positively, Angelone will remain with the company and move into a consulting position.

The move allows Angelone to focus on working with newly appointed advisors Paul-Olivier DeHaye, Jerome Groetenbriel, and Jason Weaver on strategic initiatives.

With the completion of the development of its UGC Legal Rights Management platform, ShareRoot is preparing to launch a beta program for its new MediaConsent platform.

READ:  ShareRoot targeting multi-billion industry with roll-out of MediaConsent platform

MediaConsent is a first mover customer identity management (CIM) platform that solves a core problem for brands and companies caused by new data privacy laws and regulations.

Growing concerns around personal data and privacy have increased the responsibilities of companies to more effectively control data collection and marketing practices.

MediaConsent is designed to solve these data privacy issues for individuals and customers and provide ShareRoot with a competitive advantage in the growing multi-billion dollar CIM market.

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Tue, 24 Apr 2018 12:23:00 +1000 https://www.proactiveinvestors.com.au/companies/news/195616/shareroot-finalising-shift-towards-profitability-for-ugc-platform-195616.html
<![CDATA[Media files - ShareRoot Ltd hires leader 'instrumental' in uncovering Cambridge Analytica and Facebook scandal ]]> https://www.proactiveinvestors.com.au/companies/stocktube/9098/shareroot-ltd-hires-leader-instrumental-in-uncovering-cambridge-analytica-and-facebook-scandal-9098.html Wed, 18 Apr 2018 15:08:00 +1000 https://www.proactiveinvestors.com.au/companies/stocktube/9098/shareroot-ltd-hires-leader-instrumental-in-uncovering-cambridge-analytica-and-facebook-scandal-9098.html <![CDATA[News - ShareRoot appoints top customer data privacy experts as advisors ]]> https://www.proactiveinvestors.com.au/companies/news/194805/shareroot-appoints-top-customer-data-privacy-experts-as-advisors-194805.html ShareRoot Ltd (ASX:SRO) has appointed Dr Paul-Olivier Dehaye and Jerome Groetenbriel, both co-founders of PersonalData.IO, experts in customer data collection, mining and protection as advisors to the company.

Both Dr Dehaye and Groetenbriel have been analysts, observers and commentators on data protection and social media for many years, including most recently as major contributors in uncovering the Cambridge Analytica data mining scandal.

READ: ShareRoot to present why it can help companies like Facebook stop privacy infringements

ShareRoot has appointed Dr Dehaye, a PhD in mathematics from Stanford, and Groetenbriel, an MBA graduate from IMD Business School, as advisors to support the company as it continues to develop its privacy and data protection platforms as well as the rollout of MediaConsent.

ShareRoot chief executive Noah Abelson-Gertler said: “Having Paul and Jerome working with us gives us a strong advantage and deep understanding and appreciation for the issues that are arising in social and digital media marketing breaches and personal data mining, enabling us to directly target resolutions for consumers and companies alike.

“ShareRoot is a first mover in the industry, and Paul and Jerome have demonstrated their deep knowledge and understanding of a digital marketing landscape that is wrought with questions”.

READ: ShareRoot targeting multi-billion industry with roll-out of MediaConsent platform

The new MediaConsent platform aims to protect companies from being sued in a world of rapidly changing legal framework.

Growing concerns around personal data and privacy arising from uncertainty of access and rights of use have increased the responsibilities on companies to more effectively control stored personal data.

The growing importance for companies to know their customers is evident in the high-growth Customer Identity Management market, which is estimated to exceed $14.8 billion by 2021.

Experts on personal data use and abuse on social media

Dr Dehaye has a considerable profile in the area of privacy and personal information mining and protection across social media.

He recently testified on the Cambridge Analytica/Facebook data mining case, alongside whistleblower Chris Wylie, to the UK parliament.

Dr Dehaye has been referenced by industries and companies worldwide, including newspapers like the Guardian and the New York Times.

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Thu, 12 Apr 2018 11:16:00 +1000 https://www.proactiveinvestors.com.au/companies/news/194805/shareroot-appoints-top-customer-data-privacy-experts-as-advisors-194805.html
<![CDATA[News - ShareRoot locks in additional revenues by completing TSS acquisition ]]> https://www.proactiveinvestors.com.au/companies/news/194470/shareroot-locks-in-additional-revenues-by-completing-tss-acquisition-194470.html ShareRoot Ltd (ASX:SRO) has completed the acquisition of The Social Science (TSS), expanding the company’s product offering.

TSS is a growing and profitable social media and digital marketing agency focused on the health and life sciences industries.

ShareRoot first entered into the binding agreement to acquire TSS in December 2017.

READ: ShareRoot to acquire profitable digital content agency

ShareRoot’s CEO Noah Abelson-Gertler said: “Completing the acquisition brings both capabilities for executing data and privacy compliant social media campaigns in addition to a creative and strategic marketing team into ShareRoot.

“These additions significantly expand our skill sets and services in the effort to offer high impact digital marketing products and services that respect consumer data and privacy and deliver on communication and business objectives.”

Immediate positive impacts on revenues

Significantly, the integration of TSS will have an immediate positive impact on the revenue for Shareroot.

It will also add additional income streams and expand offerings to customers globally.

WATCH: ShareRoot pitches MediaConsent solution to data privacy concerns for consumers and companies

Based in Silicon Valley, ShareRoot is positioned to become a major player in the marketing data and privacy protection ecosystem.

The company’s original platform works with brands and digital agencies to easily find and legally source user-generated content (UGC) such as photos and videos.

ShareRoot is looking to complement this existing platform with the roll-out of the MediaConsent platform.

The new MediaConsent platform aims to protect companies from being sued in a world of rapidly changing legal framework.

The growing importance for companies to know their customers is evident in the high-growth Customer Identity Management market, which is estimated to exceed $14.8 billion by 2021.

A powerful global service offering

TSS’s CEO Michelle Gallaher said: “Now more than ever, it is important for companies in all sectors to ensure that their marketing and communication strategies are both effective and respectful of consumer data and privacy whilst creating and leveraging digital content and social networks.

“As leaders in the STEM/Health space, the TSS team has been aware of the concerns around data and privacy, and ShareRoot’s superior UGC legal rights management platform and the building of the MediaConsent platform makes this acquisition and our teaming up a powerful global service offering.”

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Mon, 09 Apr 2018 11:36:00 +1000 https://www.proactiveinvestors.com.au/companies/news/194470/shareroot-locks-in-additional-revenues-by-completing-tss-acquisition-194470.html
<![CDATA[Media files - ShareRoot pitches MediaConsent solution to data privacy concerns for consumers and companies ]]> https://www.proactiveinvestors.com.au/companies/stocktube/9010/shareroot-pitches-mediaconsent-solution-to-data-privacy-concerns-for-consumers-and-companies-9010.html Sat, 07 Apr 2018 03:09:00 +1000 https://www.proactiveinvestors.com.au/companies/stocktube/9010/shareroot-pitches-mediaconsent-solution-to-data-privacy-concerns-for-consumers-and-companies-9010.html <![CDATA[News - ShareRoot to present why it can help companies like Facebook stop privacy infringements ]]> https://www.proactiveinvestors.com.au/companies/news/194096/shareroot-to-present-why-it-can-help-companies-like-facebook-stop-privacy-infringements-194096.html ShareRoot Ltd (ASX:SRO) will present at the upcoming TechKnow Investors conference in Sydney and Melbourne on April 10 and 12 respectively.

The company’s focus will be on the state of data and privacy issues throughout the world and how its new MediaConsent platform can be a solution.

The new MediaConsent platform aims to protect companies from being sued in a world of rapidly changing legal framework.

The growing importance for companies to know their customers is evident in the high-growth Customer Identity Management market, which is estimated to exceed $14.8 billion by 2021.

READ: ShareRoot targeting multi-billion industry with roll-out of MediaConsent platform

ShareRoot’s CEO Noah Abelson-Gertler said: “We are seeing changes in legislation globally as the awareness of the threat of data breaches and privacy infringement mounts, with the GDPR covering all European Union citizens leading the way. 

“Companies and organizations of all sizes are following in suit as they update their customer interactions, privacy policies, and terms and conditions, but the reality of the matter is that they need a lot of help.

“ShareRoot has proven our capability in building a legal UGC platform and the rollout of our MediaConsent platform couldn’t come at a better time to assist these companies. 

“We’re rolling out MediaConsent to be a key solution in solving the massive data and privacy issues consumers are now aware of.”

Consumers concerns are growing

With the recent issues arising from data mining and data breaches from social media platforms like Facebook (NASDAQ:FB), concerns are growing around the use and potential abuse of customer and individual’s data and privacy.

The recent period of intensified regulatory reform in the consumer data protection space positions ShareRoot very well.

The MediaConsent platform is a follow-on to ShareRoot's user-generated content (UGC) legal rights management platform.

The UGC platform legally protects companies and brands in accessing and using people’s UGC such as photos and videos.

MediaConsent is designed to protect people’s data and privacy and gives the control back to consumers and people on how they’re tracked and marketed to.

It positions the company to be a leader in the protection of consumer data and privacy.

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Tue, 03 Apr 2018 11:04:00 +1000 https://www.proactiveinvestors.com.au/companies/news/194096/shareroot-to-present-why-it-can-help-companies-like-facebook-stop-privacy-infringements-194096.html
<![CDATA[News - Shareroot contract renewals provide predictable revenue as new products take shape ]]> https://www.proactiveinvestors.com.au/companies/news/193588/shareroot-contract-renewals-provide-predictable-revenue-as-new-products-take-shape-193588.html ShareRoot Limited (ASX:SRO) has strengthened its sales pipeline after securing four contract renewals, one of which is a high profile global retail chain.

Contract renewals included the University of California, Los Angeles (UCLA), and leading US wholesale chain Costco (NASDAQ:COST).

The company has an established position in the rapidly growing multibillion-dollar field of user-generated content (UGC) marketing.

Chief executive officer Noah Abelson said: “As a company, securing these renewals is a testament to our ability to roll-out new features to the market and demonstrates our capability to service and retain long-term clients.”

Shareroot provides franchisees of businesses such as Costco and McDonald’s Corporation (NYSE:MCD) a platform to search, legally acquire, organise and measure the effectiveness of user-generated marketing campaigns.

Renewals are an endorsement of effectiveness

Demonstrating the diversification of the company’s client base, contracts were also renewed for a retail location client of travel and hotel marketing agency Verb, and Fathead, a vinyl wall graphics manufacturer.

While these contract renewals provide revenue predictability, the company is also developing new products that will generate new revenue streams.

On this note, Abelson said: “We see the development of new products as further enhancing our offerings to ensure our sales pipeline remains in a strong and robust position.”

UCLA adopts new product

As a leader in the use of cutting-edge technology and an organisation that prides itself on empowering students to create amazing content, UCLA’s adoption of the company’s new technology is a coup.

The university has included the new Influencer Acquisition and Management Solution in its renewal and updated the Facebook cover photo with a ShareRoot UGC collage.

Launch of MediaConsent imminent

Shareroot is looking to complement its existing platform with the roll-out of the MediaConsent platform this quarter.

Abelson said: “These contracts continue to drive growth within the company, while we are focused on innovation through our new platform initiatives in rolling out MediaConsent.

“New UGC features such as the Influencer Solution and our aim to become the first blockchain-powered UGC licensing platform, are other important steps for the company.”

READ: ShareRoot targeting multi-billion industry with roll-out of MediaConsent platform

The company’s current platform works with brands and digital agencies to easily find and legally source user-generated content (UGC) such as photos and videos.

The new MediaConsent platform aims to protect companies from being sued in a world of rapidly changing legal framework.

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Thu, 22 Mar 2018 10:15:00 +1100 https://www.proactiveinvestors.com.au/companies/news/193588/shareroot-contract-renewals-provide-predictable-revenue-as-new-products-take-shape-193588.html
<![CDATA[News - ShareRoot targeting multi-billion industry with roll-out of MediaConsent platform ]]> https://www.proactiveinvestors.com.au/companies/news/192962/shareroot-targeting-multi-billion-industry-with-roll-out-of-mediaconsent-platform-192962.html ShareRoot Ltd (ASX:SRO) will look to complement its existing platform with the roll-out of the MediaConsent platform this quarter.

The company’s current platform works with brands and digital agencies to easily find and legally source user generated content (UGC) such as photos and videos.

The new MediaConsent platform aims to protect companies from being sued in a world of rapidly changing legal framework.

The growing importance for companies to know their customers is evident in the high-growth Customer Identity Management market, which is estimated to exceed $14.8 billion by 2021.

Emerging market driven by regulatory change

Regulators are imposing a number of new policies on companies and brands to ensure they are respecting the legal framework designed to protect customer’s privacy.

Some of the world’s largest companies are already facing multi-billion dollar lawsuits and fines and ShareRoot intends to offer these companies a form of protection in the future.

ShareRoot is positioning itself to be at the forefront of this emerging market and the MediaConsent roll-out will produce revenue and significant value drivers over the next 12-24 months.

MediaConsent: 4 phase roll-out

The MediaConsent offering will be rolled out in 4 phases, with the first phase being the launch of Audit Services, on target for the upcoming March quarter of 2018.

The audits will evaluate company’s current content, review company policies, review databases of collected user information and evaluate relevant permissions.

During the lead up to the software platform release, the audit services will build revenue with impact expected this financial year and also build ShareRoot’s brand within the market.

The roll-out is planned as follows:

• 1Q 2018: Launch of Audit Services (building cash flow positive revenue);
• 2Q 2018: Launch of MediaConsent beta (building early revenue);
• 2Q 2018: Launch of MediaConsent trials (significant news flow with major brands); and
• 4Q 2018: Commercial launch of MediaConsent.

Forefront of an emerging market

The roll-out of MediaConsent positions ShareRoot at the forefront of the high-growth, billion dollar Customer Identity Management (CIM) market.

CIM refers to businesses storing identity-related data of their customers.

The market is estimated to grow at an annual compounded rate of 12.9% from US$8.09 billion in 2016 to US$14.82 billion by 2021.

A major driver of the market is the increase in security concerns among organisations.

During September 2017, German software giant, SAP SE (ETR:SAP) acquired CIM company Gigya for US$350 million.

Changing legal landscape

With a constantly changing legal landscape, companies must adhere to rules and regulations or face legal costs, fines and brand degradation.

Examples of the legal framework which MediaConsent intends to protect include GDPR, COPPA, internal policies and opt in regulations.

For example, the General Data Protection Regulation (GDPR) alone will be penalising companies 4% of worldwide revenue per infraction.

GDPR is a European Union (EU) regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU countries.

Silicon Valley team to get the job done

ShareRoot has the personnel in place to ensure MediaConsent’s successful roll-out, which will be spearheaded by Noah Abelson, CEO and Jason Weaver, Head of Product.

Significantly, Weaver, who has led the MediaConsent expansion, joined ShareRoot in July 2017 with a strong track record as an entrepreneur.

He has more than two successful social media ventures under his belt and has raised over US$50 million in social media technology funding.

Weaver founded and grew a social media group called Shoutlet to more than 100 team members and sold it to a larger U.S. social media group in 2015 called Spredfast.

Expansion to complement existing business

The roll-out and upcoming launch of MediaConsent will complement ShareRoot’s current platform that works with brands and digital agencies to easily find and legally source user generated content (UGC).

The platform allows customers to:

• Acquire: Legally gain access to user generated photos and videos from fans for marketing use;
• Display: Legally advertise with UGC and exhibit UGC galleries in a variety of ways;
• Organise: The UGC platform places content into customisable galleries; and
• Measure: Measure influence of user generated photos and videos to drive sales.

What is user-generated content?

User-generated content (UGC) is the term used to refer to user-generated photos, videos, tweets, or other creative material, often shared socially, and used by brands for marketing or advertising purposes.

Industry data shows that visitors spend 90% more time on websites that include UGC galleries.

UGC is important in a commercial context because:

• 86% of buyers want to access visual content on demand;
• 65% of users seek out UGC before making a purchase;
• A consumer consults 4 UGC sources before making a purchase;
• 65% of consumers prefer to know a brand through content;
• Social campaigns with UGC have a 50% lift in engagement; and
• Ads with UGC content generate 5-times greater click-through rates.

READ: Shareroot's engagement of blockchain advisor enhances security of content platform

In March 2018, Shareroot appointed blockchain and digital advisory company, DigitalX Limited (ASX:DCC) as the group’s blockchain advisor, a security enhancing initiative.

The company engaged DigitalX with the aim of introducing a suitable, high-quality blockchain solution that can be incorporated into Shareroot’s proprietary platform.

The integration of this technology will assist in tracking and facilitating the ownership and sale of Shareroot’s user generated content (UGC) platform.

READ: ShareRoot's rapid increase in user base a feature of half-year result

ShareRoot experienced rapid growth in the company’s user base, increasing from 180,000 June 30, 2017 to 436,976 as at December 31, 2017.

Positively, there was not only an increase in the number of companies interacting with the group’s platform, but there was also a lift in traffic.

Furthermore, ShareRoot continues to be at the forefront of innovation in the UGC space, with the introduction of the world-first UGC integration with Snapchat’s Ad Manager.

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Mon, 12 Mar 2018 14:41:00 +1100 https://www.proactiveinvestors.com.au/companies/news/192962/shareroot-targeting-multi-billion-industry-with-roll-out-of-mediaconsent-platform-192962.html
<![CDATA[News - Shareroot's engagement of blockchain advisor enhances security of content platform ]]> https://www.proactiveinvestors.com.au/companies/news/192563/shareroot-s-engagement-of-blockchain-advisor-enhances-security-of-content-platform-192563.html Shareroot Ltd (ASX:SRO) has appointed blockchain and digital advisory company, DigitalX Limited (ASX:DCC) as the group’s blockchain advisor, a security enhancing initiative.

The company has engaged DigitalX with the aim of introducing a suitable, high quality blockchain solution that can be incorporated into Shareroot’s proprietary platform.

The integration of this technology will assist in tracking and facilitating the ownership and sale of Shareroot’s user generated content (UGC) platform.

This development comes less than a week after the company highlighted a rapid growth in users, increasing from 180,000 June 30, 2017 to 436,976 as at December 31, 2017.

READ: ShareRoot's rapid increase in user base a feature of half-year result Improves legal protection

The introduction of blockchain technology has the potential to add an additional layer of legal protection to Shareroot’s UGC platform further protecting customers using the platform.

Noah Abelson-Gertler chief executive officer, said: “DigitalX is Australia’s leading provider of blockchain consulting services and products.

“Blockchain technology has the potential to significantly increase the security and safety of our proprietary UGC platform and we look forward to exploring ways to further reduce legal risks for our customers.”

Security essential in maintaining blue-chip clients

Shareroot provides its UGC marketing to large corporates such as Costco (NASDAQ:COST) and McDonald’s (NYSE:MCD) franchisees.

This provides them with a platform to search, legally acquire, organize and measure the effectiveness of user generated marketing campaigns.

Given the comprehensive nature of data acquired, and the size of businesses such as Costco and McDonald’s, security is a key issue.

Access to proof of ownership

There are a number of other opportunities on the horizon for companies such as Shareroot.

Abelson Gertler said: “ShareRoot could also consider the possibility of trading content through a trustless distributed ledger protocol.

“Blockchain also has the ability to track content’s original creation point, greater enhancing the proof of ownership and property rights.”

Industry dynamics appear promising

As a cost-effective means of tapping into consumer trends and identifying new markets, UGC appears set for a period of rapid growth.

UGC or social network advertising is forecast to grow into a US$17 billion per year marketing sector with an 18% compound annual growth rate through to 2019.

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Mon, 05 Mar 2018 10:27:00 +1100 https://www.proactiveinvestors.com.au/companies/news/192563/shareroot-s-engagement-of-blockchain-advisor-enhances-security-of-content-platform-192563.html
<![CDATA[News - ShareRoot's rapid increase in user base a feature of half-year result ]]> https://www.proactiveinvestors.com.au/companies/news/192382/shareroot-s-rapid-increase-in-user-base-a-feature-of-half-year-result-192382.html Shareroot Ltd’s (ASX:SRO) half-year result for the six months to December 31, 2017 reflects a transformational period for the provider of user generated content (UGC) services.

There was rapid growth in the company’s user base, increasing from 180,000 June 30, 2017 to 436,976 as at December 31, 2017.

There was not only an increase in the number of companies interacting with the group’s platform, but there was also a lift in traffic.

Clients publishing additional social walls

The rapid growth has been attributed to a growing number of clients publishing additional social walls on web pages.

This utilises ShareRoot’s UGC platform, which will likely result in further spikes in user engagement as this becomes a common theme among clients.

ShareRoot’s UGC product offerings continue to receive validation from large enterprises, with a number of prominent clients signing contracts and renewals.

READ: ShareRoot secures contract with global industry leader, Kampgrounds of America

This has provided a platform for growth and should continue to drive revenues in 2018.

Introduction of Snapchat Ad Manager

ShareRoot continues to be at the forefront of innovation in the UGC space, with the introduction of the world-first UGC integration with Snapchat’s Ad Manager.

The feature allows clients to easily push image and video content sourced from ShareRoot’s UGC platform directly to Snapchat’s advertidement platform (NYSE:SNAP).

MediaConsent targets multi-billion dollar industry

The group is preparing to roll out its MediaConsent platform over the coming quarter.

This product is designed to enable companies to comply with new digital marketing laws (data privacy) and regulations that are being implemented globally.

It also provides consumers with the ability to control their data preferences and specify how and when they are interacted with by companies and marketing agencies.

MediaConsent positions ShareRoot to participate in the growing multi-billion dollar digital marketing consent market.

This is also known as the Customer Identity Management (CIM) market segment which based on independent research is expected to grow to over US$14.5 billion by 2021.

Funds in place to deliver on 2018 initiatives

The company’s financial position was strengthened through the completion post-period end of a rights issue shortfall placement.

This, along with an over-subscribed additional placement, raised $2.8 million providing sufficient funding for initiatives planned in 2018.

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Thu, 01 Mar 2018 08:52:00 +1100 https://www.proactiveinvestors.com.au/companies/news/192382/shareroot-s-rapid-increase-in-user-base-a-feature-of-half-year-result-192382.html
<![CDATA[News - ShareRoot secures contract with global industry leader, Kampgrounds of America ]]> https://www.proactiveinvestors.com.au/companies/news/191674/shareroot-secures-contract-with-global-industry-leader-kampgrounds-of-america-191674.html Shareroot Ltd (ASX:SRO) has secured a contract with the world's largest system of privately held campgrounds, Kampgrounds of America (KOA).

The 12-month agreement signed with KOA will provide them with access to ShareRoot’s user-generated content platform (UGC) and display widget subscription services.

Established in 1962, Kampgrounds of America boasts almost 500 locations across US and Canada.

Noah Abelson, chief executive officer, said: “Securing this agreement with Kampgrounds of America, as well as two additional contract renewals with flagship US brand names provides continued validation of our product offering and the ShareRoot Group’s ongoing ability to service blue chip clients."

Contract extensions through agency partnerships

The company has also secured two contract renewals with established brands through agency partners.

The brands, both market leaders in their sectors, will extend for a period of 12 months.

The contracts will focus on the core functionality and unique community-building aspects of ShareRoot’s legal rights management UGC platform.

Strong contract momentum

These developments build on the company’s recent momentum of contract wins and renewals, with two important developments occurring in early February.

A new agreement with the North American marketing agency 3Headed Monster and a renewal with StubHub will continue to generate material revenues.

READ: ShareRoot snares new contract and renews leading ticket marketplace StubHub ]]>
Thu, 15 Feb 2018 09:37:00 +1100 https://www.proactiveinvestors.com.au/companies/news/191674/shareroot-secures-contract-with-global-industry-leader-kampgrounds-of-america-191674.html
<![CDATA[News - ShareRoot snares new contract and renews leading ticket marketplace StubHub ]]> https://www.proactiveinvestors.com.au/companies/news/191181/shareroot-snares-new-contract-and-renews-leading-ticket-marketplace-stubhub-191181.html ShareRoot Ltd (ASX:SRO) has secured a new contract with North American marketing agency 3Headed Monster.

The company has also negotiated a contract extension with the world’s largest ticket marketplace, StubHub.

The new agreement with 3Headed Monster is for a combination of user-generated content (UGC) acquisition subscription and the community conversion page solution.

These developments indicate that the recent capital injections which have been used to add features to ShareRoot’s products have paid dividends.

READ: ShareRoot raises $2.8 million due to strong demand

3Headed Monster is based in Texas and specialises in social content creation, product launch innovation and brand consulting.

StubHub world’s largest ticket marketplace

The company’s StubHub contract extension is also an important development for ShareRoot.

The group has renewed and enhanced its 2017 expansion subscription.

It now includes social community pages, shoppable content and product mapping, and UGC upload capabilities.

StubHub is the world’s largest ticket marketplace, with tickets available for over 10 million live sports, music and theatre events in more than 40 countries.

Recognition of value of consent-based content

Noah Abelson, chief executive officer, believes that securing a new contract with 3Headed Monster and a renewal with StubHub provides further validation that UGC-led marketing is becoming more commonplace.

Abelson said: “This is particularly the case among large brands and their agencies that recognise the value of consent-based content."

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Tue, 06 Feb 2018 10:56:00 +1100 https://www.proactiveinvestors.com.au/companies/news/191181/shareroot-snares-new-contract-and-renews-leading-ticket-marketplace-stubhub-191181.html
<![CDATA[News - ShareRoot with new substantial shareholder as growth plans unfold ]]> https://www.proactiveinvestors.com.au/companies/news/191115/shareroot-with-new-substantial-shareholder-as-growth-plans-unfold-191115.html ShareRoot Ltd (ASX:SRO) has a new substantial shareholder in Sufian Ahmad.

He has acquired 65.5 million shares, representing a stake of 5.3%.

This comes on the back of a $2.8 million rights issue and placement, leaving the company well-placed to pursue a number of objectives in 2018.

READ: ShareRoot raises $2.8 million due to strong demand Expansion of partnerships and acquisition form part of 2018 plan

The acquisition of The Social Science (TSS) is one of ShareRoot’s growth initiatives for 2018.

TSS is a profitable revenue-generating social media and digital marketing agency that is highly complementary and builds on ShareRoot’s existing client offerings.

The company is also looking to increase the number of strategic partnerships which already showed a healthy build in the second half of 2017.

The roll-out of MediaConsent, expanding ShareRoot’s platform into the multi-billion dollar Customer Identity Management (CIM) market is another one of the group’s key goals.

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Mon, 05 Feb 2018 13:29:00 +1100 https://www.proactiveinvestors.com.au/companies/news/191115/shareroot-with-new-substantial-shareholder-as-growth-plans-unfold-191115.html
<![CDATA[News - ShareRoot raises $2.8 million due to strong demand ]]> https://www.proactiveinvestors.com.au/companies/news/190420/shareroot-raises-28-million-due-to-strong-demand-190420.html ShareRoot Ltd (ASX:SRO) has raised a total of $2.8 million from its now completed rights issue and placement.

Significantly, this total exceeded the company’s initial target of $2 million due to support from shareholders and new investors.

Funding provides ShareRoot with significant financial flexibility to pursue key objectives in 2018.

New strategic partners and MediaConsent rollout in 2018

Objectives in 2018 include:

• Increasing the number of strategic partnerships and growing the use of ShareRoot’s user-generated content (UGC) platform, with rapid escalation of user growth expected in 2018;
• The roll-out of MediaConsent, expanding ShareRoot’s UGC platform into the multi-billion dollar customer identity management (CIM) market; and
• The acquisition of The Social Science (TSS), a profitable revenue-generating social media and digital marketing agency that builds on ShareRoot’s existing client offerings across social and digital marketing segments.

READ: ShareRoot to acquire profitable digital content agency

Noah Abelson, chief executive, said: “The completion of this capital raising is a significant step forward as we look to transform the business in 2018.

“Following the close of this settlement, we now have spectacular optionality at our disposal to progress a number of our key growth objectives.

“With a strong pipeline of partnership and client opportunities building for the ShareRoot Group, we are in a robust financial position to make strong strides in 2018.”

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Tue, 23 Jan 2018 10:17:00 +1100 https://www.proactiveinvestors.com.au/companies/news/190420/shareroot-raises-28-million-due-to-strong-demand-190420.html
<![CDATA[News - ShareRoot attracts funds to continue its growth momentum ]]> https://www.proactiveinvestors.com.au/companies/news/189767/shareroot-attracts-funds-to-continue-its-growth-momentum-189767.html ShareRoot Ltd (ASX:SRO) has closed its rights issue last week with an initial $0.7 million raised via the issue of 143,723,344 shares at $0.005 per share.

There is significant interest in the shortfall of 257,063,712 shares from strategic investors. ShareRoot is expected to update on the placement of the shortfall over the coming weeks.

Social network advertising forecast to grow to US$17 billion per year

ShareRoot is specialised in User Generated Content (UGC) marketing - allowing businesses to search, acquire, organize and measure the effectiveness of user generated marketing campaigns.

UGC or social network advertising is forecast to grow into a US$17 billion per year marketing sector with an 18% compound annual growth rate through to 2019.

Financial flexibility to pursue key growth objectives

The completion of the capital raising provides ShareRoot with sufficient financial flexibility to pursue its key growth objectives for 2018.

The company has already witnessed rapid user-growth in the second half of 2017, with its user base increasing by over 210,000 since the June quarter, reaching 393,701 users by December 2017 - a circa 116% increase.

End-to-end social and digital media content company

The three platforms within ShareRoot (UGC, MediaConsent and TSS) now positions it as an end-to-end social and digital media content company.

The roll-out of MediaConsent has expanded ShareRoot’s platform into the multi-billion dollar Customer Identity Management (CIM) market.

MediaConsent will provide protection to both individuals and companies and will enable companies to operate without concerns of litigation across all digital marketing channels.

READ: ShareRoot to acquire profitable digital content agency

TSS is a profitable social media and digital marketing agency that is complementary and builds on ShareRoot’s existing client offerings across social and digital marketing segments.

With three core activities underway, the company anticipates a significant increase in revenue in 2018.

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Wed, 10 Jan 2018 13:07:00 +1100 https://www.proactiveinvestors.com.au/companies/news/189767/shareroot-attracts-funds-to-continue-its-growth-momentum-189767.html
<![CDATA[News - ShareRoot extends closing date for rights issue to raise up to $2 million ]]> https://www.proactiveinvestors.com.au/companies/news/188906/shareroot-extends-closing-date-for-rights-issue-to-raise-up-to-2-million-188906.html ShareRoot Ltd (ASX:SRO) has extended the closing date for its rights issue through which it aims to raise up to $2 million.

The non-renounceable rights issue will now close on 5 January 2018.

Eligible shareholders can apply for three new shares priced at $0.005 for every five shares held on the record date of 7 December 2017.

READ: ShareRoot experiences high growth rates in active users

Funds raised will be used for existing working capital requirements and the rollout of the company’s new MediaConsent platform in 2018.

ShareRoot has developed MediaConsent to provide protection for both people and companies.

WATCH: ShareRoot's MediaConsent platform 'putting control back in the hands of consumers'

MediaConsent’s design will enable companies to operate without concerns about litigation across all digital marketing channels.

Importantly, it also provides consumers with control over their personal and private information that gets accessed by companies for marketing purposes.

ShareRoot continues to grow and expand its customer base on its existing user generated content (UGC) platform.

The ShareRoot UGC platform allows companies to search, legally acquire, organise and measure the effectiveness of user generated marketing campaigns.

READ: ShareRoot to acquire profitable digital content agency

ShareRoot has also entered into a binding agreement to acquire The Social Science (TSS), a growing and profitable social media and digital marketing agency.

Its clients are predominantly in the health and life sciences industries.

The acquisition of the Melbourne-based agency is highly complementary to ShareRoot’s existing offerings and delivers scale to both businesses.

The new shares will be allotted on 12 January and are expected to start trading on the ASX on 15 January.

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Mon, 18 Dec 2017 08:42:00 +1100 https://www.proactiveinvestors.com.au/companies/news/188906/shareroot-extends-closing-date-for-rights-issue-to-raise-up-to-2-million-188906.html
<![CDATA[News - ShareRoot to acquire profitable digital content agency ]]> https://www.proactiveinvestors.com.au/companies/news/188761/shareroot-to-acquire-profitable-digital-content-agency-188761.html ShareRoot Ltd (ASX:SRO) has entered into a binding agreement to acquire The Social Science (TSS), a growing and profitable social media and digital marketing agency.

The acquisition of the Melbourne-based agency is highly complementary to ShareRoot’s existing offerings and delivers scale to both businesses.

Noah Abelson, chief executive, said: “This is a very pleasing transaction for ShareRoot.

“It delivers depth of talent to our team, added functionality, more clients in new sectors, and an expanded geographical footprint.

“We will have much deeper and more compelling social and digital media capability.” 

A profitable revenue-generating acquisition

TSS is a profitable revenue-generating social media and digital marketing agency.

Its clients are predominantly in the health and life sciences industries.

The acquisition of TSS will add capabilities to produce, promote and protect content across all social and digital media platforms.

READ: ShareRoot experiences high growth rates in active users

ShareRoot is established in the rapidly growing field of user generated content (UGC) marketing.

It provides businesses such as Costco and McDonald’s franchisees a platform to search, legally acquire, organise and measure the effectiveness of user generated marketing campaigns.

Growth synergies for both companies

ShareRoot provides a solid platform to significantly expand TSS’ interest and networks in the US and a number of opportunities have been identified.

Similarly, TSS presents a growth platform and cross-selling channel for ShareRoot’s core UGC platform.

The consolidated offering of both business’ social media and digital marketing offerings will result in ShareRoot being able to market a more comprehensive range of products and access high-value markets.

Co-founded by Victorian business woman of the year

TSS was co-founded by Michelle Gallaher in 2013, who was awarded Victorian Business Woman of the Year and more recently, 2017 Victorian Entrepreneur of the Year.

TSS has a core team of 5 key people operating from its premises in Melbourne and retains a number of freelancers and sources its revenue from a diverse client base.

ShareRoot will pay in cash and shares

Completion of the acquisition is expected to take place within 10 business days after ShareRoot’s capital raise.

Upfront consideration will consist of $350,000 in cash and $216,666 worth of ShareRoot shares.

This represents circa 5 times EBITDA and is in line with standard industry commercial terms.

TSS is entitled to receive further performance shares worth up to $216,666 based on revenue performance milestones.

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Thu, 14 Dec 2017 10:11:00 +1100 https://www.proactiveinvestors.com.au/companies/news/188761/shareroot-to-acquire-profitable-digital-content-agency-188761.html
<![CDATA[News - ShareRoot experiences high growth rates in active users ]]> https://www.proactiveinvestors.com.au/companies/news/188546/shareroot-experiences-high-growth-rates-in-active-users-188546.html ShareRoot Ltd (ASX:SRO) has reached 393,701 users on its unique and legally-secure, user-generated content (UGC) marketing platform.

Significantly, the user base has nearly quadrupled since the end of the March quarter this year and more than doubled the figure recorded at the end of the June quarter.

This milestone highlights both the increased number of companies interacting with the UGC platform and also the lift in traffic.

Strong pipeline of partnership and client opportunities

Noah Abelson, chief executive, said: “This milestone is significant as it highlights the growth of our UGC platform over the past 12 months and is further evidence of our success with existing clients in building stronger user engagements across the social media marketing sector.

“As an outcome of this substantial increase in active users, we are likely to witness substantial flow-on impacts, including the potential for continued partnerships and additional customers.

“We are starting to witness a strong pipeline of partnership and client opportunities building for the company and we look forward to updating the market on that progress in the coming weeks.”

WATCH: ShareRoot's MediaConsent platform 'putting control back in the hands of consumers'

ShareRoot’s UGC platform works with brands and digital agencies to easily find and legally source UGC.

The platform allows customers to:

Acquire: Legally gain access to user generated photos and videos from fans for marketing use; Display: Legally advertise with UGC and exhibit UGC galleries in a variety of ways; Organise: The UGC platform places content into customisable galleries; and Measure: Measure influence of user generated photos and videos to drive sales. READ: ShareRoot stakes early claim in emerging billion dollar market

ShareRoot recently outlined that it is expanding beyond its UGC platform with the planned roll-out of the MediaConsent platform.

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Mon, 11 Dec 2017 11:46:00 +1100 https://www.proactiveinvestors.com.au/companies/news/188546/shareroot-experiences-high-growth-rates-in-active-users-188546.html
<![CDATA[News - ShareRoot prepares to assign rights to eligible shareholders ]]> https://www.proactiveinvestors.com.au/companies/news/188306/shareroot-prepares-to-assign-rights-to-eligible-shareholders-188306.html ShareRoot Ltd (ASX:SRO) will assign non-renounceable rights to eligible shareholders at tomorrow’s record date of 7:00PM Sydney time.

Eligible shareholders on the ShareRoot register at this time will be able to participate in the rights issue.

For every five shares held, eligible shareholders will have the right to purchase three additional shares priced at $0.005 each.

READ: ShareRoot prepares to open rights issue ahead of MediaConsent roll-out

The rights issue opens this Friday 8 December 2017 and aims to raise up to $2.0 million.

Funds raised will be used in part for the rollout of the recently unveiled MediaConsent platform in 2018.

READ: ShareRoot stakes early claim in emerging billion dollar market

The roll-out of the MediaConsent platform expands ShareRoot’s client offering by protecting companies from being sued in a world of rapidly changing legal framework.

The growing importance for companies to know their customers is evident in the high-growth Customer Identity Management market, which is estimated to exceed $14.8 billion by 2021.

Customer Identity Management refers to businesses storing data of their customers

Regulators are imposing a number of new policies on companies and brands to ensure they are respecting the legal framework designed to protect customer’s privacy.

MediaConsent’s design is to enable companies to operate without concerns about litigation across all digital marketing channels.

It also importantly provides consumers with control over their personal and private information that gets accessed by companies for marketing purposes.

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Wed, 06 Dec 2017 08:39:00 +1100 https://www.proactiveinvestors.com.au/companies/news/188306/shareroot-prepares-to-assign-rights-to-eligible-shareholders-188306.html
<![CDATA[News - ShareRoot prepares to open rights issue ahead of MediaConsent roll-out ]]> https://www.proactiveinvestors.com.au/companies/news/187942/shareroot-prepares-to-open-rights-issue-ahead-of-mediaconsent-roll-out-187942.html ShareRoot Ltd (ASX:SRO) will open a 3:5 rights issue on 8 December 2017 aimed at raising up to $2.0 million through the issue of up to 400.7 million shares priced at $0.005.

The rights issue is non-renounceable and eligible shareholders can apply for three new shares priced at $0.005 for every five shares held on the record date of 7 December 2017.

Funds raised will be used for existing working capital requirements and the rollout of the new MediaConsent platform in 2018.

READ: ShareRoot stakes early claim in emerging billion dollar market

ShareRoot has developed MediaConsent to provide protection for both people and companies.

MediaConsent’s design is to enable companies to operate without concerns about litigation across all digital marketing channels.

It also importantly provides consumers with control over their personal and private information that gets accessed by companies for marketing purposes.

WATCH: ShareRoot's MediaConsent platform 'putting control back in the hands of consumers'

ShareRoot continues to grow and expand its customer base on its existing user generated content (UGC) platform.

The ShareRoot UGC platform allows companies to search, legally acquire, organise and measure the effectiveness of user generated marketing campaigns.

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Wed, 29 Nov 2017 14:49:00 +1100 https://www.proactiveinvestors.com.au/companies/news/187942/shareroot-prepares-to-open-rights-issue-ahead-of-mediaconsent-roll-out-187942.html
<![CDATA[Media files - ShareRoot's MediaConsent platform 'putting control back in the hands of consumers' ]]> https://www.proactiveinvestors.com.au/companies/stocktube/8405/shareroot-s-mediaconsent-platform-putting-control-back-in-the-hands-of-consumers--8405.html Thu, 23 Nov 2017 13:20:00 +1100 https://www.proactiveinvestors.com.au/companies/stocktube/8405/shareroot-s-mediaconsent-platform-putting-control-back-in-the-hands-of-consumers--8405.html <![CDATA[News - ShareRoot stakes early claim in emerging billion dollar market ]]> https://www.proactiveinvestors.com.au/companies/news/187480/shareroot-stakes-early-claim-in-emerging-billion-dollar-market-187480.html ShareRoot (ASX:SRO) is expanding its client offering with the release of MediaConsent to protect companies from being sued in a world of rapidly changing legal framework.

The growing importance for companies to know their customers is evident in the high-growth Customer Identity Management market, which is estimated to exceed $14.8 billion by 2021.

However, regulators are imposing a number of new policies on companies and brands to ensure they are respecting the legal framework designed to protect customer’s privacy.

Some of the world’s largest companies are already facing multi-billion dollar lawsuits and fines and ShareRoot intends to offer these companies a form of protection in the future.

ShareRoot is positioning itself to be at the forefront of this emerging market and the MediaConsent roll-out will produce revenue and significant value drivers over the next 12-24 months.

MediaConsent: 4 phase roll-out

The MediaConsent offering will be rolled out in 4 phases, with the first phase being the launch of Audit Services, on target for the upcoming March quarter of 2018.

The audits will evaluate company’s current content, review company policies, review databases of collected user information and evaluate relevant permissions.

During the lead up to the software platform release, the audit services will build revenue with impact expected this financial year and also build ShareRoot’s brand within the market.

The roll-out is planned as follows:

- 1Q 2018: Launch of Audit Services (building cash flow positive revenue);
- 2Q 2018: Launch of MediaConsent beta (building early revenue);
- 2Q 2018: Launch of MediaConsent trials (significant news flow with major brands); and
- 4Q 2018: Commercial launch of MediaConsent.

Forefront of an emerging market

The roll-out of MediaConsent positions ShareRoot at the forefront of the high-growth, billion dollar Customer Identity Management (CIM) market.

CIM refers to businesses storing identity-related data of their customers.

The market is estimated to grow at an annual compounded rate of 12.9% from US$8.09 billion in 2016 to US$14.82 billion by 2021.

A major driver of the market is the increase in security concerns among organisations.

During September 2017, German software giant, SAP SE (ETR:SAP) acquired CIM company Gigya for US$350 million.

Changing legal landscape

With a constantly changing legal landscape, companies must adhere to rules and regulations or face legal costs, fines and brand degradation.

Examples of the legal framework which MediaConsent intends to protect include GDPR, COPPA, internal policies and opt in regulations.

For example, the General Data Protection Regulation (GDPR) alone will be penalising companies 4% of worldwide revenue per infraction.

GDPR is a European Union (EU) regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU countries.

Silicon Valley team to get the job done

ShareRoot has the personnel in place to ensure MediaConsent’s successful roll-out, which will be spearheaded by Noah Abelson, CEO and Jason Weaver, Head of Product.

Significantly, Weaver, who has led the MediaConsent expansion, joined ShareRoot in July 2017 with a strong track record as an entrepreneur.

He has more than two successful social media ventures under his belt and has raised over US$50 million in social media technology funding.

Weaver founded and grew a social media group called Shoutlet to more than 100 team members and sold it to a larger U.S. social media group in 2015 called Spredfast. 

Expansion to complement existing business

The roll-out and upcoming launch of MediaConsent will complement ShareRoot’s current platform that works with brands and digital agencies to easily find and legally source user generated content (UGC).

The platform allows customers to:

- Acquire: Legally gain access to user generated photos and videos from fans for marketing use;
- Display: Legally advertise with UGC and exhibit UGC galleries in a variety of ways;
- Organise: The UGC platform places content into customisable galleries; and
- Measure: Measure influence of user generated photos and videos to drive sales.

What is user-generated content?

User-generated content (UGC) is the term used to refer to user-generated photos, videos, tweets, or other creative material, often shared socially, and used by brands for marketing or advertising purposes.

Industry data shows that visitors spend 90% more time on websites that include UGC galleries.

UGC is important in a commercial context because:

- 86% of buyers want to access visual content on demand;
- 65% of users seek out UGC before making a purchase;
- A consumer consults 4 UGC sources before making a purchase;
- 65% of consumers prefer to know a brand through content;
- Social campaigns with UGC have a 50% lift in engagement; and
- Ads with UGC content generate 5-times greater click-through rates.

Noah Abelson, CEO, commented

“MediaConsent significantly expands ShareRoot’s existing UGC offering in protecting companies legally in securing marketing content and positions the company at the forefront in the large emerging CIM market.

“Quite simply, MediaConsent will allow companies to safely operate across all digital marketing platforms in an ever changing regulatory and legal environment and puts the control back into the hands of the consumers to how they want to be marketed to.”

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Mon, 20 Nov 2017 18:36:00 +1100 https://www.proactiveinvestors.com.au/companies/news/187480/shareroot-stakes-early-claim-in-emerging-billion-dollar-market-187480.html
<![CDATA[News - ShareRoot achieves integration with Snapchat’s ad platform ]]> https://www.proactiveinvestors.com.au/companies/news/187170/shareroot-achieves-integration-with-snapchats-ad-platform-187170.html ShareRoot Ltd (ASX:SRO) is rolling out a world-first integration with Snapchat’s ad platform in the latest upgrade of its cloud-based platform for user-generated marketing content.

User-generated content or UGC refers to user-generated photos, videos, tweets, or other creative material, often shared socially, and used by brands for marketing or advertising purposes.

The new feature empowers client marketing campaigns by allowing to push image and video content sourced from ShareRoot’s UGC platform directly to Snapchat’s ad platform.

This integration is unique to ShareRoot’s UGC solution, and is not offered by any competitors, and is in addition to a similar integration with Facebook/Instagram ad platform.

Snapchat integration is likely to be a major catalyst for the company to secure revenue-accretive partnerships with third-party marketing and ad tech companies in the future.

While ShareRoot is not yet an official partner of Snapchat's ad platform, this is a significant first step towards building a relationship with the popular social media platform, which is forecast to achieve revenues of US$642.5 million in 2017.

Initial pilot customers will receive the new ad features over the coming months, with a further rollout in the first quarter 2018.

These ‘soft launches’ provide technical and market intelligence that will benefit the full commercial launch later in the year.

ShareRoot’s shares closed 20% higher on Monday, at $0.006.

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Tue, 14 Nov 2017 08:07:00 +1100 https://www.proactiveinvestors.com.au/companies/news/187170/shareroot-achieves-integration-with-snapchats-ad-platform-187170.html
<![CDATA[News - ShareRoot Ltd bags A$1 million to fund global growth strategy ]]> https://www.proactiveinvestors.com.au/companies/news/180346/shareroot-ltd-bags-a1-million-to-fund-global-growth-strategy-180346.html ShareRoot Ltd (ASX:SRO) has successfully completed an oversubscribed share placement to professional and sophisticated investors to raise A$1 million at A$0.006 per share.

The placement was strongly oversubscribed and ShareRoot elected to take some additional capital above the $700,000 it was seeking to raise, but did not take all of the significant demand received.

This placement strengthens ShareRoot’s financial position heading into the new financial year, with funds to be used to fund its global growth strategy and ongoing operations.

ShareRoot’s user-generated content (UGC) platform allows customers to search for user-generated media content across a range of social media platforms and request permission to use the content.

The customers can then effectively utilise these materials as part of their marketing campaigns.

ShareRoot’s cloud-based platform helps customers avoid the legal disputes and intellectual property headaches that can emerge from sharing user-generated content as part of their marketing efforts.

The company will now focus on the development of new protectable features for its UGC marketing platform.

This feature is planned to be rolled out progressively through 2017 and is expected to contribute to sales and revenue growth by providing customers with additional value and functionality.

ShareRoot’s user base has nearly doubled quarter-on-quarter to 180,000 users at the end of June, up from just under 100,000 active users at the end of March 2017.

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Wed, 05 Jul 2017 12:30:00 +1000 https://www.proactiveinvestors.com.au/companies/news/180346/shareroot-ltd-bags-a1-million-to-fund-global-growth-strategy-180346.html
<![CDATA[News - ShareRoot Ltd to lift cash as cloud-based platform expands ]]> https://www.proactiveinvestors.com.au/companies/news/180169/shareroot-ltd-to-lift-cash-as-cloud-based-platform-expands-180169.html ShareRoot Ltd (ASX:SRO) is heading to market with a capital raising, and the ASX has granted the company a trading halt to prepare.

ShareRoot recently outlined a significant milestone for its unique user-generated content (UGC) marketing platform, reaching 180,000 users at the end of June.

The company’s user base has nearly doubled quarter-on-quarter, up from just under 100,000 active users at the end of the March 2017 quarter.

The halt will remain in place until the opening of trade on Wednesday 5th July 2017, or earlier if an announcement is made to the market.

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Mon, 03 Jul 2017 09:30:00 +1000 https://www.proactiveinvestors.com.au/companies/news/180169/shareroot-ltd-to-lift-cash-as-cloud-based-platform-expands-180169.html
<![CDATA[News - ShareRoot’s shares rise on achieving substantial user growth ]]> https://www.proactiveinvestors.com.au/companies/news/179939/shareroots-shares-rise-on-achieving-substantial-user-growth-179939.html ShareRoot (ASX:SRO) has achieved a significant milestone for its unique user-generated content (UGC) marketing platform, reaching 180,000 users at the end of June.

The company’s shares were last trading 40% higher intra-day, at $0.007.

ShareRoot’s cloud-based UGC platform allows customers to search for user-generated media content across a range of social media platforms and request permission to use the content.

The customers can then effectively utilise these materials as part of their marketing campaigns.

ShareRoot’s platform helps customers avoid the legal disputes and intellectual property headaches that can otherwise emerge from sharing user-generated content as part of their marketing efforts.

The company’s user base has nearly doubled quarter-on-quarter, up from just under 100,000 active users at the end of the March 2017 quarter.

This increased engagement improves the overall effectiveness of client marketing campaigns and drives sales, leading to an increased visibility and awareness of ShareRoot’s UGC platform in the marketplace.

ShareRoot recently appointed UGC industry expert Scott Sorochak as chief revenue officer.

Sorochak was senior vice president of global sales and marketing at LiveFyre, a direct competitor of ShareRoot, and helped it through an accelerated growth period prior to its acquisition by Adobe in 2016.

ShareRoot’s total number of campaigns, a key metric for the company as it scales up its customer base, reached 110 during Q1 FY2017, up from 57 in Q1 FY2016, a 93% increase.

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Wed, 28 Jun 2017 13:00:00 +1000 https://www.proactiveinvestors.com.au/companies/news/179939/shareroots-shares-rise-on-achieving-substantial-user-growth-179939.html
<![CDATA[News - ShareRoot shares ride higher on signing Johnson & Johnson ]]> https://www.proactiveinvestors.com.au/companies/news/176554/shareroot-shares-ride-higher-on-signing-johnson-johnson-176554.html ShareRoot (ASX:SRO) has achieved a major breakthrough by signing Johnson & Johnson (NYSE:JNJ) as a customer of its user-generated content (UGC) marketing platform.

ShareRoot’s unique cloud-based UGC platform allows customers to search for user-generated media content across a range of social media platforms.

The customers can then effectively utilise these materials as part of their marketing campaigns.

ShareRoot’s platform helps customers avoid the legal disputes and intellectual property headaches that can otherwise emerge from sharing user-generated content as part of their marketing efforts.

Major multinationals, such as Johnson & Johnson, are increasingly waking up to the mounting risks involved in intellectual property litigation from sharing user-generated media content.

Johnson & Johnson will use ShareRoot’s UGC platform for experiential marketing at nine elite professional and international soccer matches across the U.S., including Major League Soccer events.

The engagement with Johnson & Johnson provides a significant validation of how ShareRoot’s software-as-a-service is becoming a vital tool for an increasing number of customers.

ShareRoot’s total number of campaigns, a key metric for the company as it scales up its customer base, reached 110 during Q1 FY2017, up from 57 in Q1 FY2016, a 93% increase.

The company has achieved growth in five consecutive quarters, with this trajectory set to continue.

ShareRoot is expected to announce several new campaigns, partnerships and other corporate initiatives in the coming months.

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Wed, 19 Apr 2017 10:00:00 +1000 https://www.proactiveinvestors.com.au/companies/news/176554/shareroot-shares-ride-higher-on-signing-johnson-johnson-176554.html