Proactiveinvestors Australia engage:BDR Ltd Proactiveinvestors Australia engage:BDR Ltd RSS feed en Wed, 26 Jun 2019 18:19:18 +1000 Genera CMS (Proactiveinvestors) (Proactiveinvestors) <![CDATA[News - engage:BDR’s influencer marketing platform to drive ASHLEYlauren prom dress sales ]]> engage:BDR (ASX:EN1) has signed leading U.S. women’s fashion label ASHLEYlauren as a new IconicReach client.

IconicReach is an influencer marketing platform focused on providing custom-tailored solutions for direct response advertisers.

READ: engage:BDR completes AdCel software development kit and technical integration ahead of schedule

ASHLEYlauren is launching campaigns with IconicReach to increase brand awareness and drive foot traffic into stores and their online sales channels.

The ultimate goal is to increase dress sales during the brands busiest season: prom.

The campaign is targeting an increased in-store and online traffic through the reach of key microinfluencers, specifically to support existing retailers of ASHLEYlauren dresses, worldwide.

Influencers were given dresses of their choice and were asked to create unique and engaging content of them wearing the products.

The content will be published across the influencers’ Instagram accounts, engaging their audiences with local retail locations where the dresses would become tangible to their followers.


engage:BDR will also hyper-target retailers within a specific geographic radius and retarget users to perform actions on these local retailers’ ecommerce presence.

Wed, 06 Mar 2019 15:28:00 +1100
<![CDATA[News - engage:BDR completes AdCel software development kit and technical integration ahead of schedule ]]> Engage:BDR Ltd (ASX:EN1) has completed its new AdCel software development kit (SDK) ahead of schedule, finalising the technical integration between the two platforms 7 months after AdCel’s acquisition.

The new SDK provides an additional way to connect with publishers and the company expects the technology to translate to revenue contribution, higher efficiency and incremental customer adoption.

Several AdCel buyers started the integration process last year and 2-3 are expected to finish per quarter in 2019.


AdCel’s proprietary SDK allows direct integrations with app publishers who cannot otherwise connect with engage:BDR’s programmatic demand due to technical limitations.

The SDK technology is compatible with iOS and Android and can be integrated into 99% of modern apps in combination with Unity3d, Cocos2dx, Marmalade, React Native, Adobe Air, PhoneGap and Xamarin plugins.

It will allow publishers to protect their users with smart logic which prevents auto-redirects and accidental clicks as well as track every ad, enabling them to manage and report ad quality to buyers.

READ: engage:BDR adds two programmatic integrations, increasing daily transactions

Key features of the SDK include its super-lightweight size, its ability to accommodate display, rich media and video formats and its support for older operating system versions.

Additionally, the new technology has market standard callbacks for parallel integrations with other demand SDKS.

If ads go unsold on the programmatic platform, AdCel’s SDK can interface with third-party SDK’s to provide incremental fill of buyers or demand.

AdCel’s integration technology is also synchronised with their TRUTH Marketplace which works to eliminate ad fraud within AdCel’s inventory by verifying all traffic is real through user verification.

Sun, 03 Mar 2019 22:12:00 +1100
<![CDATA[News - engage:BDR adds two programmatic integrations, increasing daily transactions ]]> engage:BDR (ASX:EN1) has added two new programmatic integrations, MobFox and Chalk Digital, into its platform to expand reach and boost global commercial activity.

The company’s major key performance indicator is the number of integrations within its programmatic exchange.

As the volume of integrations grow, revenue increases which, the company says, at recent margins enables nearly a 40-50% contribution to gross profit.

Prominent data-driven mobile supply-side platform (SSP), MobFox, has significant customer reach in the Asia Pacific region with its advertising via connected TV and audio, where engage:BDR sees immediate opportunities.

Chalk Digital, an ad tech company, could boost the engage:BDR’s engagement and maximise the reach of its customers’ ads via hyper-targeting and intelligent learning features, ensuring the company’s ads are displayed to active users who are most likely to engage with their content.

READ: engage:BDR integrates leading US digital TV player into its platform, expands TV and video reach

Both integrations will work to scale engage:BDR’s 2019 strategy to expand reach and demand across all platforms.

Headquartered in Vienna with offices in New York, London and San Fransisco, MobFox offers inclusive support for all major ad formats including video, native and display, and is connected to more than 175 demand-side platforms utilised by 40,000 plus iOS and Android apps.

Chalk Digital’s intelligent mobile ad platform enables brands and advertisers to launch individualised mobile ad campaigns quickly with precise audience targeting capabilities.



One of the platform’s top feature is intelligent learning, which uses proprietary algorithms to constantly scan and assess apps and choose the most active within a targeted area or audience group.

The system learns with each campaign and adapts automatically.

Chalk Digital’s mobile location feature allows advertisers to pinpoint customers within a targeted area across thousands of mobile apps and can be scaled to teach users around the world.

- Jessica Cummins

Sun, 24 Feb 2019 20:41:00 +1100
<![CDATA[News - engage:BDR integrates leading US digital TV player into its platform, expands TV and video reach ]]> Engage:BDR (ASX:EN1) has integrated leading US digital TV player Comcast FreeWheel into its platform, further expanding its reach into the TV and video ecosystem.

As one of the largest video supply-side platforms with a focus on digital, FreeWheel will bring new top-tier TV network supply and reach across digital screens for engage:BDR.

Since FreeWheel is a Comcast subsidiary, Comcast’s TV networks are synced with the FreeWheel ad server platform for buyers to access and includes networks such as ESPN, Fox, Viacom and Charter.

The integration will not only enable access to premium TV publishers with a footprint in Asia Pacific and European regions but will provide access for engage:BDR to offer addressable TV to its customers.

Incremental growth in revenue

Engage:BDR said the integration will work to optimise ad monetisation, improve the company’s CTV and OTT presence and ultimately contribute to incremental growth in revenue.

It also said the company is confident this integration will contribute substantially to financial targets in the coming months.

READ: engage:BDR hits 175 integrations with new partnerships signed

Founded in 2007, FreeWheel seeks to automate media planning, buying and selling while maintaining transparency and production control to help improve advertisers buying plans.

FreeWheel has been instrumental in helping bridge the links between linear TV and digital, alongside its corporate sibling NBC Universal and works with publishers, advertisers and marketplaces to drive optimised transactions within the TV space.

- Jessica Cummins 

Sun, 17 Feb 2019 22:26:00 +1100
<![CDATA[Media files - engage:BDR plans to grow its business in Australia ]]> Wed, 13 Feb 2019 20:11:00 +1100 <![CDATA[News - engage:BDR hits 175 integrations with new partnerships signed ]]> Enage:BDR Ltd (ASX:EN1) has hit 175 integrations after signing three new partnerships including with European mobile app leader Appodeal.

Appodeal is one of the largest mobile software development kit (SDK) players in the European ecosystem with 60 demand sources in one SDK, saving developers from having to supplement different ad networks individually into their apps.

The Appodeal integration is a cornerstone move in expanding the company’s opportunities in the European marketplace.

Grow Asia-Pacific presence

The second integration is with Mobikok, a Chinese demand-side platform with business in China and the Asia-Pacific market.

Through this integration, EN1 hopes to grow its Asia-Pacific presence.

More than 20 billion impression opportunities

The third integration is with Showcase Ads, a leading self-serve demand-side advertisement network for marketing professionals and agencies.

Showcase Ads specialise in video, display and native advertisements with a reach of more than 750 million mobile web, in-app and desktop users worldwide.

The company has more than 20 billion daily impression opportunities through various user interactions.

READ: enage:BDR secures additional capital for growth opportunities

By partnering with Engage:BDR, these three integrations can gain momentum throughout the year and quickly provide revenue once they have been integrated.

Programmatic integrations are paramount to the company because they encompass the key revenue-driving component.

The more integrations EN1 has, the higher the supply and demand opportunities which further create a network effect of mutual benefits.

EN1 will release further updates in the coming months on when the new integrations go live and begin generating revenue.

- Jessica Cummins

Sun, 03 Feb 2019 22:35:00 +1100
<![CDATA[News - engage:BDR secures additional capital for growth opportunities ]]> engage:BDR Ltd (ASX:EN1) has amended its convertible securities agreement with CST Investment Fund to provide for raising up to US$ 5.2 million in addition to the US$ 675,000 already raised, for a total of US$ 5.875 million.

The revised terms provide immediate funding of an additional US$ 720,000 which would provide the opportunity to significantly increase engage:BDR’s revenue through additional publisher payments for incremental revenue growth.


The company will issue 800,000 loan notes to CST (increased from the previously reported figure of 750,000 notes).

The 800,000 loan notes will be purely debt instruments, with no conversion rights, and will have a maturity date of 90 days from the drawdown of funds.

The notes have an issue price of US$ 0.90 per note and a face value of US$ 1.00 per note and are secured.

engage:BDR will seek shareholder approval within 60 days to issue convertible notes to CST in replacement for the loan notes.

The convertible notes will have a maturity date 12 months from issue of the loan notes they replace.

Wed, 30 Jan 2019 17:42:00 +1100
<![CDATA[News - engage:BDR updates revenue and EBITDA guidance ]]> engage:BDR Ltd (ASX:EN1) has downgraded revenue and EBITDA guidance for its FY18 to $12-13 million revenue and a $4-5 million EBITDA loss.

This compares to the originally anticipated revenue of $21-23 million and $1.2-1.5 million EBITDA.

The updated EBITDA loss of $4-5 million is still an improvement on last year’s loss of $7.1 million.

The change to guidance was caused by the company being unable to secure the necessary capital to operate its business effectively.

Securing capital during the recent market turbulence has proved challenging although the company has a good track record of raising capital since its IPO. 

engage:BDR listed on the ASX in December 2017

Operating expenses lowered is a positive

The company expects operating expenses for the December quarter to be 53% lower than the same period last year.

Payroll alone was cut by 67% which included executive cuts.

Over the past year, full time employee headcount has decreased from 33 to 15 due to the increasing automation of programmatic revenue sources.

A significant cut on expenses also came from the reduction of extraneous tech costs that were no longer needed.

Thu, 27 Dec 2018 11:26:00 +1100
<![CDATA[News - Engage:BDR provides upbeat profit guidance on back of strong revenue growth and improved margins ]]> Engage:BDR Ltd (ASX:EN1) has provided an operational update and financial guidance, indicating the company has made a good start to 2018.

From a quantitative perspective, Engage is forecasting revenues in a range between $24 million and $24.5 million for the 12 months to December 31, 2018.

The provider of digital media and advertising services expects underlying earnings to be between $1.25 million and $1.5 million for the same period.

Strong revenue growth in January and February

The strong earnings outlook is underpinned by strong month-on-month programmatic revenue growth of 280% in January and 310% in February.

This reflects the robust performance by the advertising arm of the company’s business.

In addition, the company’s influencer marketing business IconicReach, originally expected to generate revenues of about $1.2 million with a 50% gross margin for the 2018 calendar year, is now expecting to do considerably better.

The company has already almost achieved that anticipated full calendar year revenue in just the first two months of 2018.

It now expects to achieve revenues in its influencer marketing business in the vicinity of $3 million for the 2018 year.

Cost reductions and revenue mix improve margins

Engage has been able to cut back costs in certain areas of its business.

This along with a changing revenue mix is expected to result in higher margins in 2018.

Margins increased from about 40% in fiscal 2016 to 48% in 2017 and they are still on the rise, suggesting underlying earnings could surprise on the upside.

Mon, 09 Apr 2018 15:47:00 +1000
<![CDATA[News - engage:BDR to market new Ripple competitive cryptocurrency ]]> engage:BDR Ltd (ASX:EN1) will become the agency of record for cryptocurrency IvyKoinTM and will handle all media buying and marketing activities.

The U.S.-based digital advertising company has signed an agreement with the Ripple competitive business, which is building a blockchain-based cryptocurrency.

IvyKoinTM is for business transactions particularly larger financial transactions and those requiring extensive verification.

Initial US$500,000 campaign

The agreement provides for an initial US$500,000 marketing campaign to be executed through engage:BDR’s influence marketing platform, IconicReach.

It also includes additional revenue for the delivery of native advertising and display advertising.

The initial campaign has been designed with a forward-looking approach, preparing the market for continued communications from the brand.

The agreement is expected to deliver revenues to engage:BDR exceeding the total of its IconicReach budgeted revenue for 2018 of $1.2 million.

Network of validators

IvyKoinTM is a decentralised network of validators, consisting of financial institutions and intermediaries.

The network uses the tokens to communicate transaction and customer data, and for settling balances.

Transactions on the IvyKoinTM network are initiated against a contract listed on the public Ethereum network.

This is done using tokens that are easily traded for their utility of facilitating payments in flat currency at their financial institutions.

It is a key differentiator from Ripple, the leading alternative to Bitcoin.

The target audience consists of businesses seeking a better way to facilitate large transactions internationally.

Investment from Change Financial Limited

IvyKoinTM has recently received a significant strategic investment from ASX-listed, USA-based Change Financial Limited (ASX:CCA) (OTCQX:CNGFF).

It has also been backed by a number of industry heavyweights including the former regional and business heads of PayPal and Westpac.

Thu, 08 Feb 2018 12:24:00 +1100