Play LA Inc. was formed to address the needs of two converging groups…avid internet users with betting and gaming enthusiasts. The company’s goal is to provide timely, accurate and entertaining news and updates to a growing internet population, thereby affording advertisers with a loyal targeted audience to present their brand and product placement. Play LA publishes reviews, event coverage, player profiles, tips and strategy in English, French, German, Italian, and Spanish languages.

Our Assets

Play LA has assembled an enviable portfolio of assets. Our brands include BettingChoice, GuideToPoker and GuideToCasinos. We also own GuidetoBetting and GuidetoBingo, but have yet to develop these assets.

For more information about each of our assets, browse the list below:

English Websites

Italian Websites

German Websites

Spanish Websites

French Websites

Swedish Websites

Our Clients

http://www.888.com/	http://www.888sport.com
http://www.betfair.com/	http://www.betfred.com
http://www.betsson.com/	http://www.bet365.com/
https://www.bwin.com	http://www.intercasino.com/
http://www.888.com	http://www.everestpoker.com
http://www.interwetten.com	http://www.partypoker.com
http://www.pokerstars.com	http://www.totesport.com
http://www.virgingames.com	http://www.ladbrokes.com
http://www.littlewoodspoker.com	http://www.pkr.com
http://www.paddypower.com	http://www.paradisepoker.com
http://www.skybet.com	http://betting.stanjames.com/
http://www.unibet.com/	http://www.skypoker.com
http://www.vccasino.com	http://www.victorchandler.com/vcbet
http://www.victorchandler.com/uk/poker/	http://www.bluesq.com
http://www.virgingames.com/poker/	http://sports.williamhill.com/bet/EN

David Hallonquist
Chief Executive Officer and Director

Mr. Hallonquist is the Founder of Play LA.  He is an accomplished management professional with experience in Retail, Distribution, Marketing, and E-Business.  His expertise is in planning and implementing new developments and strategies, particularly in a start-up environment.  Mr. Hallonquist is the founder and President of Spotted Dog Media Inc., a private North Vancouver, BC based company that sells marketing, advertising and consulting services to the gaming industry.

Prior to founding Spotted Dog Media, Mr. Hallonquist held executive positions with two start-up companies focused on e-commerce in the health and gaming sectors.  His roles in business development dealt with the creation, strategy, and implementation of each company’s business models, as well as evaluating and penetrating new market sectors.  His career includes a seven year stint as founder, President and Director of Renaissance Golf Canada Inc., a golf products importer and distributor, which went public in 1996 on Canada’s CDNX Exchange.

Throughout most of the 1980s, Mr. Hallonquist was executive vice-president and general manager of Vancouver-based Video Only, a chain of retail consumer electronics stores operating throughout Western Canada.  In this role he oversaw the entire operating functions of the company, including budgeting, advertising, merchandise buying, inventory management, hiring and training and administration.

daveh@playlainc.com

H. Brian Cole
Chief Financial Officer and Director

Mr. Cole has 30 years of finance and accounting experience in a variety of industries in Barbados, St. Lucia, Jamaica, St. Vincent Guyana, Suriname, Martinique, Guadeloupe, Grenada and Antigua.  He is a member of the Registrant’s audit committee.  Mr. Cole has seven years experience as an internal auditor for Higgs & Hill Overseas Limited.  For the past 12 years, Mr. Cole has been serving as an independent consultant to various international enterprises.  Mr. Cole is a member of the Rotary Club of Barbados, having served as a Director in 1993 and Treasurer in 2002.

brian@playlainc.com

Steve W Latham
Director

Mr. Latham has a 20 year entrepreneurial career in the field of high technology and e-Commerce.  His past experience included successfully building Multi-Image Productions, the Fifth Dimension Group of Companies and Gateway Technology Inc.  He also headed up Corel Corporation’s international sales efforts in video conferencing technologies.

Mr. Latham served as a Director of Chartwell Technology Inc., a leading online gaming software developer whose shares are publicly traded on the TSX Exchange under the symbol “CWH”, after Chartwell acquired Gateway Technology Inc.  During his tenure with Chartwell Technology Inc., Mr. Latham assisted Chartwell in raising financing.

Roger R. Matthews
Director

Mr Matthews is the Founder and Managing Director of the Obelisk International Trust Group, a group of private companies based in the Channel Islands who specialise in corporate, trust and collective investment plans including consulting, management and administration services.

After studying at New College, Oxford and Aston Universities and then training as an accountant, he left England in 1971 and has worked in the offshore banking, finance and trust industry for 34 years.  He has held various executive roles with major international banks including the Bank of Bermuda and the Royal Bank of Canada and also one of Jersey’s leading law firms Michael Voisin and Co. He has worked in Bermuda, Hong Kong, Luxembourg, Guernsey and Jersey.  He serves as a director of several international investment management groups’ offshore structures and offshore mutual funds.  He has for several years worked closely with the Imara Group of Companies based in Botswana and South Africa, and is a Director of Obelisk and Chairman of the Group Audit Committee.

He was Vice-Chairman of the Society of Trust and Estate Practitioners in the Channel Islands for eight years and is the liaison officer between Guernsey and Jersey. He was the inaugural Chairman of the Guernsey Fund Managers Association.

Jamie Lidstone
Director

Mr. Lidstone is the Managing Director of Lotoshow, a Latin American gaming company.  Mr. Lidstone’s responsibilities include overall business strategy, marketing, business development and operations.  Prior to Lotoshow Mr. Lidstone held senior marketing and business development positions within the online gaming industry. He was Marketing Director for the Casino Rewards Group, responsible for the overall marketing and business development of 8 online casinos and 2 online poker rooms. During his tenure he oversaw significant growth of the group to become one of the worlds leading online gaming companies.

Mr. Lidstone has also consulted to a number of online gaming companies within the industry.  In this capacity, he assisted in developing and executing marketing and business strategies.  Prior to online gaming Mr. Lidstone was the Australian Marketing and Business Development director for online Auction site BidorBuy.

Mr. Lidstone has attended the University of New England and University of Sydney where he is on leave from his Masters in Marketing.

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