Seeing Machines
Seeing Machines (LON: SEE) is an award winning technology company with a focus on vision based human machine interfaces. Seeing Machines technology platform is based on world-leading computer vision processing technologies that allow machines to see and track human faces and certain facial features. These technologies enable the development of new cutting edge products and applications, ranging from devices that improve road safety & save lives, to those that help manage eye disease and prevent loss of eyesight.
The company’s focus is on deploying its computer vision technologies, worldwide, in:
- Driver/operator safety products for transport markets through the DSS product range;
- The TrueField Analyzer® (TFA) product for vision testing devices for healthcare markets;
- New products in a range of markets including sports, entertainment, robotics and security through our faceAPI product; and
- Human performance measurement through our faceLAB® product.
Presentations & Company Media
Related Research & Media
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Company Statement:
Seeing Machines is an award winning technology company focused on designing vision-based human machine interfaces. Our forerunner product called faceLAB® provides head and face tracking, eye, eyelid and gaze tracking for human subjects within a 3-dimensional volume using a completely non-contact, video-based sensor.
faceLAB® is the industry's most robust and flexible non-contact vision-based system for tracking and acquisition of human facial features.
Seeing Machines is engaged in the research, development and production of advanced computer vision systems for research in human performance measurement, advanced driver assistance systems, transportation, biometric acquisition, situational awareness, robotics and medical applications.
Current Operations:
faceAPI - We Track Faces
faceAPI
faceAPI allows you to incorporate Seeing Machines world class face tracking technology into your own product or application. faceAPI provides a suite of image-processing modules created specifically for tracking and understanding faces and facial features. (Read More)
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The TrueField Analyzer
The TrueField® Analyzer (TFA) makes objective visual field testing a clinical reality. It combines objectivity with “non-contact” ease of use, making it easy for technicians and patients, and gives clinicians objectivity when assessing their patient’s condition. (Read More)

For more information on all Seeing Machines' products click here
faceAPI 3D headtracking requires only a webcam
Management
Ken Kroeger - CEO
Ken, aged 50, is a successful technology entrepreneur who founded Catalyst Interactive, an internationally recognised 3D simulation and training provider which was acquired by KBR (one of the world’s largest engineering, procurement, defence and construction companies) in 2008. At Catalyst, Ken grew the organisation from inception to an international business through technical innovation and sound leadership.
Ken’s background in technology, R&D, business management and international sales and marketing to defence, government and industry provides Seeing Machines with a strong commercial focus backed by the organisation’s proven R&D and engineering capability.
William Mobbs Bsc, MBA, MAICD - Non-executive Chairman
Mr Mobbs is a co-founder of ITL Limited, an ASX listed company and was until recently its CEO. Mr Mobbs has over 10 years experience developing, manufacturing, marketing and selling product into the global medical and healthcare industry. Bill has a strong track record for successfully turning product R&D into commercial outcomes in the medical and healthcare markets.
David Gaul - Non-executive Director
Mr Gaul is co-founder, non-executive director and past President of CEA Technologies, a highly successful technology company that designs and develops radar and communications technology. David was the Australian Technology Entrepreneur of the Year in 2003 and has over 20 years experience in high-tech commercialism. David is a founding fellow of the Australian Institute of Company Directors.
Rob Sale - Non-executive Director
Mr Sale has a long track record of success in establishing and developing technology start-ups. He grew Abacus Data Systems, an Australian IT services and software development company from 20 to over 100 staff and contractors, ultimately negotiating the sale of the business in 1999. Rob is a member of the CSIRO Sector Advisory Committee on Information Technology, Communications and Services and sits on one of CSIRO’s technology company boards. CSIRO is one of Australia’s largest and most diverse scientific and research organisations. Mr Sale is CEO of Diversionary Therapy Technologies Pty Limited.
Dr Trent Victor Ph. D., M. Sc. - Non-executive Director
Dr Victor is Product Area Manager for Driver Environment at Volvo Technology. Volvo Technology is a research and innovation company in the Volvo Group where new technologies, products and businesses are developed. Trent is responsible for co-ordination of research, innovation and product integration in the driver’s environment. He also has specific expertise in driver awareness products, such as drowsiness alert, distraction alert, interaction support (workload management), attention-sensitive driving support, impairment detection and distraction evaluation tools. Trent has been the key person behind Volvo’s involvement in Seeing Machines, ever since Volvo’s first research contract with the Australian National University in the 1990s.
Dr Alex Zelinsky Ph.D., BMath., SMIEEE, FAICD, FTSE. - Non-executive director
Prior to cofounding Seeing Machines Alex was Professor and Head of the Department of Information Engineering at the Australian National University. Alex is extensively published and is internationally recognised as a leader in the fields of robotics and computer vision. He has worked in the computer industry and has had extensive international experience as a project leader developing cutting edge technology. Alex has received numerous international awards and recognition for his work. In May 2005 Alex received the prestigious Australian Academy of Technological Sciences and Engineering Clunies-Ross Award for successful innovation involving the application of science and technology for the benefit of Australia.
For more information click here
Major Shareholders

Updated from Seeing Machines website 12.09.11
Contact Information
Seeing Machines is located in Australia with distributors in Europe, Asia and the USA.
Seeing Machines
Level 1, 11 Lonsdale St, Braddon
Canberra ACT 2612
AUSTRALIA
GPO Box 782
Canberra ACT 2601
AUSTRALIA
Phone: + [61] 2 6103 4700
Fax: + [61] 2 6103 4701
Email: info@seeingmachines.com
Technical
Corporate Information
NOMAD
Grant Thornton UK LLP
Finsbury Square
30 Finsbury Square
London EC2P 2YU
United Kingdom


















