InvoCare Limited (InvoCare) is a private provider of services to the funeral industry in Australia. InvoCare operates 151 funeral locations, 12 cemeteries and crematoria. The Company’s traditional funeral home brands include Blackwell, Guardian, George Hartnett, Le Pine, Purslowe. It also includes White Lady Funerals, which are staffed purely by women, and Simplicity, which offers a simple approach. To cater for those families who are restricted financially, the Company has developed Value/Economy Funerals. The cemetery/crematoria business includes sites, such as Newcastle Memorial Park, Lakeside Memorial Park, Pinegrove Memorial Park, Forest Lawn Memorial Park, Lake Maquarie Memorial Park, Castlebrook Memorial Park, Albany Creek Memorial Park, Mt Thompson Memorial Gardens and Allambe Memorial Park. On March 1, 2007, the Company acquired Liberty Funerals Pty Limited. On December 13, 2007, the Company acquired the Chippers Funeral business assets.