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Additional Information

Market:	AIM, TSX-V
Sector:	Software
EPIC:	SYNC,SYN

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Synchronica Full Synchronica profile here

Synchronica provides mobile push email and synchronization services to any mobile device around the globe. We're proud that our mobile synchronization and email software is built entirely on open industry standards, offering mobile services that are cost-effective, reliable, and accessible to all.

The award-winning product portfolio includes the flagship product Mobile Gateway, providing push email, synchronization, instant messaging (IM), backup and restore, and mobile connectivity to social networks. Synchronica's products are white-labeled and offered by mobile operators in emerging and developed markets to provide mass market messaging services, increasing data revenues and reducing churn.

Synchronica and Telefónica’s Movistar launch mobile Windows Live Messenger in Argentina

Monday, August 09, 2010

Synchronica (LON:SYNC) has added further weight to its addressable market, as a major mobile-telecom’s provider Movistar Argentina - part of the Telefónica Group (MSE: TEF, NYSE:TEF) - launched an instant messaging (IM) service based on Synchronica's Java-based Windows Live Messenger client.

Investors welcome the news, with Synchronica’s shares jumping over 10% on London’s AIM market.

“As Argentina's largest mobile operator, Movistar is ideally placed to use this new, highly addictive service to increase ARPU while also reducing churn," Synchronica chief executive Carsten Brinkschulte said.

The group cited the mobile operator’s product manager Vanina Angelini as saying“Mobile IM may well turn out to be the most important Value Added Service over the next couple of years, because it creates stickiness and reduces churn."

"We chose Synchronica's Java-based Windows Live client and its hosted IMPS platform because of the functionality and excellent usability the solution provides.”

Synchronica recently added the mobile IM technology platform through its recent acquisition of Colibria, which was completed back in March. "Movistar Argentina's decision to deploy our technology for their Windows Live Messenger service underlines the strategic importance of our acquisition of Colibria's IMPS business,” Brinkschulte added.

According to Synchronica, the company’s Java-based Windows Live Messenger client offers mobile users the same functionality that they get when accessing Windows Live Messenger from a PC. The Movistar service will be the first Java-based client for Windows Live Messenger, and subscribers will be able to access the service introductory discounted offer of US$2.50 for unlimited use during the first month.

"The affordable service ... enables subscribers to experience the full functionality of Windows Live Messenger on their mobile phones, by downloading Synchronica's Java-based client from the Movistar website. The Movistar service runs on Synchronica's hosted IMPS platform”, Synchronica stated.

Synchronica highlighted that this latest product launch is the technology’s second deployment since it acquired Colibria. The company said that the acquisition was designed to accelerate its entry into the fast-growing mobile IM sector, and help achieve its goal of becoming the leader in next-generation mobile messaging for emerging markets.

The technology is being integrated into Synchronica’s other products, with it being included in the Mobile Gateway suite, which is subsequently pre-loaded onto the company’s jointly-developed mobile device, the MessagePhone.

Last week, the MessagePhone launched in Latin America by a major operator with a large subscriber base of 20 million users.

According to Synchronica, the low-cost messaging-oriented handset provides affordable push email, synchronisation and mobile Instant Messaging services, additionally the MessagePhone also provides the user with a full HTML web browser and access to many popular social networking sites.

MessagePhone services are offered at less than US$15 per month to the subscriber.

The MessagePhone was jointly developed with Synchronica’s Korean manufacturing partner, KC Mobile. The product targets mobile customers in emerging markets, where the mobile internet is a cost-effective alternative to fixed-line/PC penetration which in many parts is patchy at best. The affordable mobile-device comes pre-loaded with Synchronica’s SaaS (Software as a Service) applications, and the company also receives a revenue share / commission from the handset sales.

Synchronica develops industry-standard mobile push email and synchronization products. Its portfolio includes the flagship Mobile Gateway product and the device Backup solution, Mobile Backup. Mobile operators in emerging and developed markets use Synchronica's white-labelled products to offer their consumer and business subscribers mobile email, PIM synchronization, and backup and restore services.

Headquartered in England, Synchronica also maintains a development centre in Germany, in addition to a regional presence in the US, Hong Kong and Dubai.

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