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Additional Information

Market:	AIM
Sector:	Software
EPIC:	STF

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smartFOCUS Group

smartFOCUS Group PLC (LSE:STF) is the creator of train of thought analysis, intelligent marketing software and leading edge digital marketing services that give highly intuitive email, RSS, SMS and microsite capability.

    * Everything we offer is designed with marketing in mind
    * Our company is built on both marketing experience and technical expertise
    * We develop and support our own technology

Headquartered in the UK, we operate globally from offices in Europe, Asia and the US – including our specialist US News & Media subsidiary smartFOCUS Astech. As well as high profile media brands our clients include leading financial services, telecoms, retail, utilities, travel and online gaming companies.

smartFOCUS wins lastminute.com account

Tuesday, March 02, 2010

Marketing software specialist smartFOCUS Group PLC (AIM: STF) said UK online travel and leisure retailer lastminute.com has selected its multi-channel marketing software and services to drive proactive customer life-cycle management and reactive marketing through the lastminute.com website.

Financial terms were not disclosed.

SmartFOCUS will deploy its Intelligent Marketing product to drive engagement with 1.65 million weekly visitors, to assist in increasing customer insight and driving personalised email, SMS, social media and other targeted marketing campaigns.

Last week, it launched a new marketing software procuct for social networks, which will allow placing a value on an individuals' influence across a range of social networking sites including Twitter, Facebook, LinkedIn, Delicious and Digg.

According to smartFOCUS, the new service allows marketers to track a consumer's online activity and behaviour through the viral process of social networking, and quantify the consumer’s value as a 'social advocate'. As such, the service enables marketers to optimise their approach to social network marketing by rewarding advocates based on the number and value of customers their behaviour has helped acquire, retain and affect.

In January, smartFOCUS said that Hachette Filipacchi Media US, the US subsidiary of the global magazine publisher, has chosen the company’s multi-channel marketing product, the smartMARKETER suite, to improve and manage its direct marketing and list rental.

The Hachette contract win added to a string of other deals secured recently. In December alone, the company announced several significant contract wins, one with Bournemouth-based financial services group Liverpool Victoria (LV=) to streamline its entire marketing strategy, and another with Rank Group (LSE: RANK), both to implement the digital marketing suite smartMARKETER.

Also in December, smartFOCUS signed a partnership agreement with Initiatives & Developments (Group ID), under which the French group will integrate, operate, and resell the full smartFOCUS Intelligent Marketing software suite as part of its loyalty management product to its European customers and prospects.

The company is supplying its software and services to more than 700 companies worldwide including AAA, ABN AMRO, ASOS, Centre Parcs, EasyJet, EMI, Epson Europe, Equifax, Eurocamp, Harrods, Hilton International, Landal Green Park, Manchester United FC, QVC, Rabobank, RCI-GVN, Société Générale and Sony Europe.

No investment advice

The Company is a publisher and is not registered with or authorised by the Financial Services Authority (FSA). You understand and agree that no content published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person. You further understand that none of the information providers or their affiliates will advise you personally concerning the nature, potential, advisability, value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter.

You understand that the Site may contain opinions from time to time with regard to securities mentioned in other products, including company related products, and that those opinions may be different from those obtained by using another product related to the Company. You understand and agree that contributors may write about securities in which they or their firms have a position, and that they may trade such securities for their own account. In cases where the position is held at the time of publication and such position is known to the Company, appropriate disclosure is made. However, you understand and agree that at the time of any transaction that you make, one or more contributors may have a position in the securities written about. You understand that price and other data is supplied by sources believed to be reliable, that the calculations herein are made using such data, and that neither such data nor such calculations are guaranteed by these sources, the Company, the information providers or any other person or entity, and may not be complete or accurate.

From time to time, reference may be made in our marketing materials to prior articles and opinions we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.