Forbidden Technologies (LON:FBT) continues to have success targeting the sports broadcasting sector, having bagged a new contract with deltratre, the sports media services company.
Deltatre has licensed Forbidden’s FORscene cloud-based video platform, and will incorporate it into the video production services it provides its clients.
The contract award came after deltatre integrated FORscene into its digital platform and successfully trialled the technology at some events.
FORscene will enable clips to be cut from live streams, edited and published to the multiple platforms as near-live highlights and enable faster syndication of content to global broadcasters.
Jim Irving, deltatre's commercial director, said: "Working with FORscene on some of the biggest sporting events last year, I realised how well it could complement our service offering. FORscene makes it easier and faster for our clients to create and publish high quality video."
Forbidden Technologies made a lot of players in the broadcasting business sit up and take notice last year when its platform was used to get footage of the games on to the Internet at the hurry-up; the company is looking to cash in on its Olympics success and is in discussions with a number of global businesses.
Getting collaborators on board is key to the company’s strategy. The company is not big enough to deal directly with every single potential customer out there, and it does not really want to reach the sort of size (in terms of headcount) where it would be able to deal with that size of customer base, chief executive Stephen Streater told Proactive Investors last month.
Far better, in the company’s view, is to use a collaborator as a conduit to those customers.
The Olympics success was a prime example of that model in operation.
“We didn’t sell to NBC directly, we sold to YouTube, and their clients used us for all Internet video for watching on the web – video on demand footage – in 65 countries. The point is, it would be quite hard for us to go out and sell to the sort of people that YouTube can sell to, so we’d rather sign up YouTube and get them to do it,” Streater explained.
As for the deal with global player deltatre, Streater said: "I was impressed by deltatre's understanding of client needs in the global sports market where deal sizes are significantly larger than in Broadcast Post. This collaboration positions us well for further sales in this lucrative sector and for our strategy of growth by developing partnerships."
Shares in Forbidden Technology surged 10% to 28.03p in the first hour of trading on the news.