Phosphagenics Limited
Phosphagenics TPM delivery technology used by Le Métier de Beauté in US personal care product launch
Melbourne biotechnology company Phosphagenics (ASX: POH; OTCQX: PPGNY) announced today that the New York-based luxury beauty company, Le Métier de Beauté, will launch its new cosmetic treatment products, Peau de Vierge anti-aging collection, exclusively with Phosphagenics’ TPM delivery technology across the US this month.
To support the launch, Le Métier de Beauté will commence a significant marketing campaign focusing on Phosphagenics’ TPM delivery technology as the primary point of differentiation.
Phosphagenics core technology offering is built around the science and application of phosphorylation, a process where the addition of a phosphate group has been found to enhance the bioavailability, activity and safety of existing pharmaceuticals and nutraceuticals, as well as to assist in the production of drug delivery platforms.
In July, Phosphagenics announced that Le Métier de Beauté agreed to license to manufacture and sell products using Phosphagenics’ TPM technology.
The company said its strategy (outlined at the May AGM) to quickly and at low cost to the company, to enter the highly lucrative US personal care market has been achieved.
The arrangement with Le Métier de Beauté will enable an entry into profitable personal care market, imiting the company's financial exposure and maintaining substantial financial upside.
By partnering with Le Métier de Beauté, will allow Phosphagenics to remain focused on its core pharmaceutical development business.
Other Phosphagenics Limited news
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02/12/09 Phosphagenics initiates Phase 1B clinical trial for patented oxycodon patch
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15/09/09 Phosphagenics buoyed by success of oxycodone patch trial for drug delivery
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10/09/09 Phosphagenics moves step closer to a share of $1billion anti-flammatory drug market
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