Software developer SocialGO (LON:SGO) said this morning it has released version two of its social networking package onto its main website.
The firm said the move marked a "significant" event in the evolution of the company's business model and meant it now offered a product for a broader customer-base.
The release of Version 2 marks a shift in the focus of the firm's platform away from a pure social networking offering to one that will allow its customers to build “self-standing” social websites that can, should the customer require it, be developed into fully-fledged social networks over time.
Version 2 has been designed for customers who want to leverage the emergence of the major social networking platforms such as Facebook and Twitter, whilst also wanting to maintain control over their image and presence in the online social media space, it said.
Alex Halliday, SocialGO's chief executive, said: "We are very excited to be launching the next generation of our platform after an intensive period of investment in product development.
"Social media is now a part of every new website being created and we believe that our new platform will give people a unique combination of website creation tools, social media integration and community features to closely match what consumers are seeking.
"We have learnt a lot from the first version of the platform, both in terms of the consumer needs and the way in which SocialGO should be marketed, merchandised and delivered.
"With the launch of the new SocialGO we feel confident that we have achieved our objective of creating a more mass market platform and initial indications based on customer feedback and sign-up activity show that the market has responded positively to the repositioning of the product and to the new software."
"We are now beginning to scale our sales and marketing activity and continuing development efforts to further expand the capabilities of the platform."
As part of the conversion process to version two, SocialGO has begun a wide ranging marketing and sales program starting with the replacement of its sales and marketing site - www.socialgo.com.
The company said it will continue to maintain its Version 1 platform and provide services to customers currently subscribed to the product but discontinue any new sign-ups.