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Allocate Software launches new product branding

Allocate Software (LON:ALL), the workforce optimisation technology expert, has launched new product branding to reflect the completion of its integration with Dynamic Change, the market leader in online governance for the healthcare sector.

Acquired last May for up to £9m over three years, Dynamic Change provides regulatory compliance, corporate governance, risk and performance management expertise to the UK healthcare market.

Allocate says the Dynamic Change acquisition and its integration helps cement its position as the largest supplier of workforce performance management solutions in the UK and leaves the organisation best placed to respond to the changing pressures facing the NHS today.

Indeed Allocate believes it “remains unique in being able to provide products that work across different groups: nurses, doctors, community workers and non-clinical staff.”

The new branding stretches across its core workforce management, governance, risk and compliance healthcare services.

Allocate Software's core capabilities will now come under one framework and will be universally known as the Allocate HealthSuite.

Covering four products, the Allocate HealthSuite includes HealthRoster, the market-leading workforce optimisation solution; HealthProcess, which streamlines and simplifies processing tasks; and HealthPerform, which covers monitoring, benchmarking and managing organisational performance; and HealthAssure, a the comprehensive governance, risk and compliance solution.

Allocate Software prides itself on delivering a complete solution for all healthcare organisations' rostering and governance needs. The rebranding exercise for its market leading healthcare suite will make it easier for customers to realise the range and complementary nature of its products, it says.

Ian Bowles, chief executive of Allocate Software, says, "We have never been better placed to respond to the challenges facing healthcare organisations today. As one service provider, we can deliver a range of complementary products while giving our customers the peace of mind that they're dealing with one single accountable source".

Allocate says the rebranding and integration of Dynamic Change builds upon the continuing strong performance across the Group. Its health solutions are now being used by over 400 organisations across ten countries.

Last week Allocate announced the acquisition of Australian rival RosterOn to help it grow its presence in the Australia healthcare market.

Allocate, which is paying A$3 million (or £2 million) for RosterOn, said the acquisition of a local provider of workforce management software with an established installed base of customers is in line with its strategy of providing scale and resources to accelerate its growth in the region.

Melbourne-based RosterOn is mainly focused on the healthcare market, with 70 percent of its revenues coming from 43 healthcare customers. The balance of revenues is spread across multiple sectors, including mining, logistics, manufacturing and retail.

The firm has developed an interpretation engine designed specifically for the Australian work environment, so that its software follows complex rules for wage fixing arrangements relating to minimum pay, minimum number of breaks per hour, minimum level of overtime compensation and pay-related activities (e.g. working through a break).