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I Synergy Group launches mobile-friendly web portal for shopping loyalty program

Often users aren't able to get the full experience of accessing a website on their mobile phone.
two people using mobile devices
The upgrade ensures mobile users get the full experience when using the web portal

I Synergy Group Ltd (ASX:IS3) has launched a new mobile web portal for its retail loyalty affiliate program, MyKad Smart Shopper (MSS).

The newly launched web portal delivers an advanced user experience that allows faster access and reporting for affiliates, merchants and users.

New features include more detailed and timely reports, such as a breakdown of rewards earned, and program transaction records.

Enhancements intended to drive further growth of MSS

I Synergy’s division CEO Carlson Yow said: “The enhancements have been developed to meet an ever-growing market appetite for a more mobile integrated user experience.

“MSS is now delivering excellent return on investment to our merchants and affiliates, as well as providing great value to our users.

“The launch will be supported with a dedicated advertising campaign that targets the advocate market.”

READ: I Synergy Group expands retail presence ahead of improving 2018 performance

I Synergy has achieved solid year-on-year quarterly growth of 72% in the number of transactions for its affiliate program, rising from 70,294 in Q1 2017 to 120,925 in Q1 2018.

Furthermore, the company’s advertiser base increased 30% from 1,254 in Q1 2017 to 1,627 in Q1 2018.

Key new advertisers added to the affiliate program include KFC, Malaysia Airlines, Hotel Seri Malaysia and Zapals.

MyKad Smart Shopper program

MyKad Smart Shopper is a loyalty program that uses MyKad as its membership ID.

MyKad is a Malaysian identity card compulsory identity card for citizens aged 12 and above.

MSS members gain access to exclusive retail privileges at our participating merchants’ outlets.

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I Synergy Group Ltd Timeline

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