The Marketing Group PLC’s (NASDAQ OMX:TMG) creative agency Channelzero has announced the launch of its ‘Water baby forever' campaign to celebrate the 90th birthday of the Speedo swimwear brand.
The marketing conglomerate said Channelzero had secured the Speedo contract following a pitch in January and would provide all content across key communication channels – digital, ecommunications, social and brand-site, retail and PR – for all markets, with a focus on the UK, China, France, Germany, Spain, USA and Australia.
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The group added that Channelzero had developed a campaign that features seven individual stories to create a sense of nostalgia and resonates with Speedo’s brand values.
TMG also said that Channelzero had collaborated with fellow conglomerate members One9ninety’s experts in social media; influencer specialist Narratrs and communications agency DAE to provide a genuine full-service response to the brief.
Mikey Taylor, TMG’s chief executive, said: “This campaign is an exceptional example of how we can respond to a multi-channel multi-market brief collaborating with our talented TMG colleagues in one9ninety, Narratrs and DAE. It is a real privilege to create this global brand campaign for Speedo on its 90th anniversary.”
The campaign launched on 17 April 2018 on Speedo’s international channels and will run until July 2018.