Sign up Australia
Proactive Investors - Run By Investors For Investors

Taptica CEO expects brand advertising growth in 2018, while GDPR and Facebook fallout unlikely to affect business

Hagai Tal said the revenue and underlying earnings margin of the brand advertising division were expected to increase through market growth and cost savings
Man using mobile phone on public transport
Tal said issues around Facebook and data protection were unlikely to affect the business

The chief executive of mobile advertiser Taptica International PLC (LON:TAP), Hagai Tal, has said that the group is expecting growth in its brand advertising division over 2018, with fallout from the Facebook scandal and new EU data protection rules unlikely to impact business.

During a question and answer session with investors, Tal said the revenue and underlying earnings (EBITDA) margin of the brand advertising division were expected to increase through market growth as well as cost efficiencies and savings, particularly in data acquisition costs.

READ: Taptica boosted by mobile advertising surge in US and China

He added that a decline in EBITDA margins had been influenced by the EBITDA-negative nature of its acquisition of Tremor, which the company has since improved.

When asked about the impact of the Facebook scandal and the new EU General Data Protection Regulation (GDPR) on Tapitca, Tal said the group felt comfortable about long-term growth and that the issues around Facebook and the GDPR were unlikely to affect the business model.

In a more general outlook for the coming year, Tal said the group was confident on delivering solid year-on-year growth in line with market expectations.

In mid-morning trading Thursday, Taptica shares were up 3.3% at 305p.

View full TAP profile View Profile

Taptica International Timeline

Related Articles

Cello
April 16 2018
Global pharmaceutical R&D is forecast to reach $182bn by 2022 having grown at near 4% annually since 2006
mobile phone
June 19 2018
The marketing group has already said profits for the full-year will be ahead of expectations despite only being halfway through its current financial year
Marketing and public relations
April 04 2018
"Our Beyond, MBooth and Publitek agencies have been stand-out performers, whilst we have achieved solid performances pretty much across the portfolio"

No investment advice

The information on this Site is of a general nature only. It does not take your specific needs or circumstances into consideration, so you should look at your own financial position, objectives and requirements and seek financial advice before making any financial decisions. You acknowledge and understand that neither the Company, its related bodies corporate, the information providers or their affiliates will advise you personally about the nature, potential value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter. You should read our FSG and any other relevant disclosure documents and if necessary seek persona advice prior to making any investment decision.

You understand and agree that no Content (as defined below) published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person.

You understand that in certain circumstances the Company, its related bodies corporate, the information providers or their affiliates may have received, or be entitled to receive, financial or other consideration in connection with promoting, and providing information about, certain entities on the Site and in communications otherwise provided to you.

You understand that price and other data is supplied by sources believed to be reliable, that the calculations herein are made using such data, and that neither such data nor such calculations are guaranteed by these sources, the Company, the information providers or any other person or entity, and may not be complete or accurate. From time to time, reference may be made in our marketing materials to prior articles and opinions we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

Before you act on any general advice we provide, please consider whether it is appropriate for your personal circumstances.

© Proactive Investors 2018

Proactive Investors Australia PTY LTD ACN:132787654 ABN:19132787654.

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use