The California-based company saw its share rise 5% in after-hours trading Monday and added as much as 8.4% in pre-market trading Tuesday.
ESPN+ is The Walt Disney Company’s (NYSE:DIS) direct-to-consumer sports video streaming service, offering thousands of MLB, NHL and other major sports league games, as well as international and college sports.
“Roku customers have enjoyed the ESPN channel for years. The launch of ESPN+ marks an exciting moment for the OTT sports experience, giving consumers more sports content from their favorite pastimes than ever,” said Scott Rosenberg, general manager of the platform business.
Like streaming competitors Netflix and Hulu, ESPN+ will offer exclusive, original content, including documentaries.
The service is available on Roku devices for US$4.99 a month of US$49.99 per year.