App distributor appScatter Group PLC (LON:APPS) is to market its platform to customers of ironSource, one of Israel’s fastest growing companies.
Appscatter’s platform cover more than more than 75 app stores and this deal will see it offered to ironSource’s community.
IronSource has one of the industry's largest in-app video ad networks and more than 80,000 developers use the company to monetise their apps.
That includes leading game developers such as Kongregate, Playrix, Zynga, Zeptolabs and Big Fish Games.
Through its SDK (software development kit) footprint, ironSource can reach 1.5bn unique active users every month.
Ironsource customers will receive a 20% discount for the first 12 months of use of the platform, while appScatter will also pay a commission of 10% of net revenues received from new users introduced.
Philip Marcella, appScatter’s chief executive, said: "We're thrilled to be partnering with ironSource and beginning an arrangement that will be commercially advantageous for all concerned.
Yevgeny Peres, VP Growth Developer Solutions at ironSource, added: "Our goal has always been to help app developers scale their app businesses, so it makes perfect sense to partner with a company like appScatter, which empowers app developers to quickly and easily penetrate new markets, connect to new users and increase revenues.”
Shares in appScatter rose by 3% to 80p.