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Jerrick Media CEO expects Vocal's page views to triple by end 2018

Published: 01:52 10 Apr 2018 AEST

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Readers can send money directly to content creators

Jerrick Media Holdings, Inc. (OTCMKTS: JMDA) CEO Jeremy Frommer met with Proactive Investors to discuss Vocal, a creator-focused social platform.

Frommer, a former hedge fund manager who was depicted in Michael Lewis' book "Flash Boys", launched the platform in 2016 with the goal of creating a long-form social publishing platform that differed from traditional social media in the way it interacts with content creators.

"Unlike most social platforms, we offer opportunities for those creators to participate in the revenues that we're directly realising from the content," said Frommer.

Vocal uses a proprietary algorithm to track views and monetize stories based on that data. Readers can send money directly to creators of content that they enjoy.

The site gets 6 million pageviews every month, according to the CEO. By the end of 2018, Frommer expects pageviews to triple.

Partnering with creators

The aim of the platform is to shift the focus to the relationship between the platform and the creator, helping writers, bloggers, and other freelancers to monetise their content.

"Our product is focused on the creator and the creative process. We partner with those creators. We help them monetize their content. We don't look at them as our product. We look at them as our partners," said Frommer.

The site features collections of stories, including open letters to President Donald Trump and stories about the best titles Netflix (NASDAQ:NFLX) has to offer. The company has a market value of US$5.9mln.

Frommer will be presenting at the New York City Microcap Conference being held April 9 and 10.

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