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Ipsidy partners with Colombian marketing group to launch new rewards program

Last updated: 02:47 27 Mar 2018 AEDT, First published: 18:39 26 Mar 2018 AEDT

rewards program
Ipsidy's platform has been developed to handle multiple languages and currencies

Identity management and electronic transaction processing services provider Ipsidy Inc (OTCMKTS:IDTY) has partnered with Ruta Amiga to launch the Colombia-based marketing group's new loyalty rewards program in the Latin American country.

Ipsidy's digital issuance platform allows companies to build and manage a mobile ecosystem of trusted agents, merchants and consumers to use pre-paid debit and loyalty cards to pay for goods and services in-store, online and in-app.

The platform includes a mobile wallet, an acquiring gateway, mobile point of sale system, a web portal, a loyalty module, and proximity marketing capability.

Importantly, Long Beach, NY-based Ipsidy has developed the platform for use in multiple languages and with multiple currencies.

'Exciting' project

"Ipsidy is pleased to partner with Ruta Amiga as it launches its new and exciting rewards program throughout Colombia," said Ipsidy chairman and chief executive Philip Beck.

"This project will further our goal of delivering solutions that allow our clients to build and manage trusted mobile ecosystems to grow their businesses in new ways."

Ruta Amiga general manager, Fiddel Alvarez, added: "The platform’s flexibility, robust capabilities and ease-of-use is an excellent fit for our requirements.

"We are confident that with Ipsidy as our technology partner, the Ruta Amiga program will be successful.”

Ipsidy shares were up 1.2% to US$0.26 in pre-market trading on Monday.

 

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