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Sensera increases sales focus on $3 billion mining market

The company recently reported sales of US$2.07 million for the December half.
man in underground mine
During December the company appointed Ralph Schmitt as managing director and CFO

Sensera Ltd (ASX:SE1) continues to build momentum with sales into the mining industry with its sensor products and services.

The company provides awareness solutions for collision avoidance and underground tracking on mining sites.

Penetration of this market continues to gain momentum, with products and services sold into over 50 commercial mines.

Importantly, given the world has an estimated 62,000 commercial mines, Sensera has high growth potential for their products in this industry.

Sells products through German-based nanotron

Through the company’s wholly owned subsidiary based in Berlin, Nanotron Technologies GmbH, Sensera sells products and services using its wireless location-awareness technology.

Its biggest market is farm animals however second most advanced target market is in the mining sector.

Nanotron’s location technology utilised to track and monitor herds of farm animals plays a similar role on a mine site with the added value of safety through collision avoidance.

Nanotron’s biggest installation in the mining industry to date

Sensera’s biggest installation to date is at the Park Thermic coal mine in Turkey.

More than 2,300 miners and assets are tracked 24/7 throughout tens of kilometres of mining tunnels.

Using competitive advantage to take market share

Most of the tracking solutions in production today rely on high-speed fibre data networks installed throughout the mine.

In order to increase penetration, nanotron has developed products that work over existing lower speed data networks such as leaky feeder or wirelessly.

These advancements reduce overall infrastructure cost and complexity.

US manufacturing facility that also acts as a sales base

Sensera also manufactures a family of proprietary microdevices and sensor systems that serve the medtech, industrial, defense and aerospace markets.

The Boston facility has infrastructure to support manufacturing revenues of US$40 million per annum.

Furthermore, the Boston-based company headquarters acts as a sales base for the US market.

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