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Yowie Group releases Ranger Series into Woolworths stores

The company is working to get the new series released in other retail outlets.
Yowies
The collecting of Yowie figures on social media stemmed from Australia

Yowie Group Ltd (ASX:YOW) has released the much anticipated Ranger Series into Woolworths stores in Australia.

The chocolate confectionery company’s second series is in more than half of Woolworths stores and is expected to be released in other stores.

Universal Candy, the distributor of Yowie for Australia, is also working to get the Ranger Series released in other Australian retail outlets.

2 million units sold

After just nine months in the market, almost 2 million units have been sold and the company has won product of the year twice.

Mark Schuessler, Yowie Group chief executive officer and managing director, said: “Australian Yowie collectors are the most passionate, nothing gets in their way.

“The collecting and trading of Yowie figures on social media stemmed from Australia and we plan to keep the kids' smiles and surprises coming.”

READ: Yowie Group looks for fresh start with key appointment

The company recently appointed its head of North American operations and global chief operating officer Mark Schuessler as its new global chief executive officer.

The change comes as the company plans to revitalise U.S. sales growth and launch into Canada during 2018.

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Yowie Group Ltd Timeline

Newswire
May 13 2016
Newswire
February 11 2014

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