Sign up Australia
Proactive Investors - Run By Investors For Investors

Wangle Technologies engages media group to focus on commercialisation of WFI

The rapid growth in media coverage of Internet safety is proving beneficial for WFI.
Picture of mobile phone
Roll-out of Wangle Family Insites (WFI) will initially target 6 million Australian families

Wangle Technologies Ltd (ASX:WGL) has engaged The Agenda Group to manage media and policy support for its parental control platform, Wangle Family Insites (WFI).

WFI is now available with a free 30 day trial via the Apple and Android App stores on a monthly or annual family subscription.

The engagement of the specialist Sydney-based agency will enable the company to develop stronger media relationships with mainstream media outlets.

This will assist in supporting WFI’s growth, particularly on Australia’s east coast.

WFI reaches 900,000 viewers on Today Tonight

Media planning, strategy and execution is already underway, with WFI featuring on the Seven Network’s Today Tonight program on Thursday night.

This reached a viewing audience of circa 900,000, and the segment can be seen on the Wangle Family Insite’s Facebook page.

Wangle raised $1.4 million in December to invest in brand and customer acquisition strategies.

READ: Wangle Technologies to focus on customer acquisition following $1.4 million placement

Media coverage of internet safety growing rapidly

Sean Smith, chief executive officer, said: “Media coverage of the issues surrounding safe use of the internet by children is growing each week.

“WFI is well placed to be instrumental in helping parents address the challenges raised, and our expertise in this area is being called upon more frequently by the press.

"This requires greater media management expertise to fully realise the media potential for company brand-building and growth, and The Agenda Group will assist in this area.”

View full profile View Profile

Timeline

No investment advice

The information on this Site is of a general nature only. It does not take your specific needs or circumstances into consideration, so you should look at your own financial position, objectives and requirements and seek financial advice before making any financial decisions. You acknowledge and understand that neither the Company, its related bodies corporate, the information providers or their affiliates will advise you personally about the nature, potential value or suitability of any particular security, portfolio of securities, transaction, investment strategy, or other matter. You should read our FSG and any other relevant disclosure documents and if necessary seek persona advice prior to making any investment decision.

You understand and agree that no Content (as defined below) published on the Site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable or advisable for any specific person.

You understand that in certain circumstances the Company, its related bodies corporate, the information providers or their affiliates may have received, or be entitled to receive, financial or other consideration in connection with promoting, and providing information about, certain entities on the Site and in communications otherwise provided to you.

You understand that price and other data is supplied by sources believed to be reliable, that the calculations herein are made using such data, and that neither such data nor such calculations are guaranteed by these sources, the Company, the information providers or any other person or entity, and may not be complete or accurate. From time to time, reference may be made in our marketing materials to prior articles and opinions we have published. These references may be selective, may reference only a portion of an article or recommendation, and are likely not to be current. As markets change continuously, previously published information and data may not be current and should not be relied upon.

Before you act on any general advice we provide, please consider whether it is appropriate for your personal circumstances.

© Proactive Investors 2018

Proactive Investors Australia PTY LTD ACN:132787654 ABN:19132787654.

Market Indices, Commodities and Regulatory News Headlines copyright © Morningstar. Data delayed 15 minutes unless otherwise indicated. Terms of use