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Wangle Technologies engages media group to focus on commercialisation of WFI

The rapid growth in media coverage of Internet safety is proving beneficial for WFI.
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Roll-out of Wangle Family Insites (WFI) will initially target 6 million Australian families

Wangle Technologies Ltd (ASX:WGL) has engaged The Agenda Group to manage media and policy support for its parental control platform, Wangle Family Insites (WFI).

WFI is now available with a free 30 day trial via the Apple and Android App stores on a monthly or annual family subscription.

The engagement of the specialist Sydney-based agency will enable the company to develop stronger media relationships with mainstream media outlets.

This will assist in supporting WFI’s growth, particularly on Australia’s east coast.

WFI reaches 900,000 viewers on Today Tonight

Media planning, strategy and execution is already underway, with WFI featuring on the Seven Network’s Today Tonight program on Thursday night.

This reached a viewing audience of circa 900,000, and the segment can be seen on the Wangle Family Insite’s Facebook page.

Wangle raised $1.4 million in December to invest in brand and customer acquisition strategies.

READ: Wangle Technologies to focus on customer acquisition following $1.4 million placement

Media coverage of internet safety growing rapidly

Sean Smith, chief executive officer, said: “Media coverage of the issues surrounding safe use of the internet by children is growing each week.

“WFI is well placed to be instrumental in helping parents address the challenges raised, and our expertise in this area is being called upon more frequently by the press.

"This requires greater media management expertise to fully realise the media potential for company brand-building and growth, and The Agenda Group will assist in this area.”

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