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ShareRoot snares new contract and renews leading ticket marketplace StubHub

StubHub distributes tickets to more than 10 million live sports, music and theatre events.
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New contracts and extensions indicate investment in IT platform is paying dividends

ShareRoot Ltd (ASX:SRO) has secured a new contract with North American marketing agency 3Headed Monster.

The company has also negotiated a contract extension with the world’s largest ticket marketplace, StubHub.

The new agreement with 3Headed Monster is for a combination of user-generated content (UGC) acquisition subscription and the community conversion page solution.

These developments indicate that the recent capital injections which have been used to add features to ShareRoot’s products have paid dividends.

READ: ShareRoot raises $2.8 million due to strong demand

3Headed Monster is based in Texas and specialises in social content creation, product launch innovation and brand consulting.

StubHub world’s largest ticket marketplace

The company’s StubHub contract extension is also an important development for ShareRoot.

The group has renewed and enhanced its 2017 expansion subscription.

It now includes social community pages, shoppable content and product mapping, and UGC upload capabilities.

StubHub is the world’s largest ticket marketplace, with tickets available for over 10 million live sports, music and theatre events in more than 40 countries.

Recognition of value of consent-based content

Noah Abelson, chief executive officer, believes that securing a new contract with 3Headed Monster and a renewal with StubHub provides further validation that UGC-led marketing is becoming more commonplace.

Abelson said: “This is particularly the case among large brands and their agencies that recognise the value of consent-based content."

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