Significantly, multiple projects are already underway, with YPB expecting multi-million dollar contract revenues over the next few years.
The YPB Connect platform enables clients to protect their brands from the risks of counterfeits and theft, while providing the tools to connect directly with customers.
Understanding customer demographics and market
Over the next few months, YPB and Unilever will deploy YPB Connect in foot traffic analysis, helping Unilever and retailers understand their customer demographics and market.
These efforts will be aimed at existing customers and to create new ones through targeted social media campaigns and in-store activities all driven by YPB Connect.
Social media and e-commerce are burgeoning in Pakistan and much of South Asia given the young and tech-savvy demographic of the population.
Tracking products via YPB Securetrack
Additionally, YPB will help Unilever track products via YPB Securetrack to ensure that genuine Unilever products are delivered to the correct sub-distributors and to the markets for which it is intended.
Over the next five years, YPB and Unilever Pakistan is planning to develop joint projects and solutions to support Unilever in an extremely competitive market environment.