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Thred develops revenue models to monetise its Sweep app

The enterprise version of Thred's business model is called Agent Reality.
Smart phone
The Sweep app can be downloaded from the Google Play Store and the Apple Store

Thred Ltd (ASX:THD) has established viable and deliverable revenue models for its pioneering technology platforms Sweep and Agent Reality.

The nine models will enable the company to build strategic value and revenue.

A number of models are straightforward and quickly realisable while others require scalability and product-market fit testing before they can be fully validated and enacted.

READ: Thred receives positive early data from Sweep app launch

Geoff Marshall, managing director, said: “We have made significant progress developing these models and the products that underpin them.

“We are confident this strategy will deliver sustainable earnings in the future and have clear internal forecasts for 2018 and 2019.”

GeoChats Portal will scale quickly

The Sweep GeoChats Portal has commenced and Thred anticipates that it will scale quickly in 2018.

The portal allows Sweep to provide venue owners with access to participants in their Geo-Fence, which is a GPS-based fence controlled by Sweep.

Value is provided in the form of data and customer communication.

Other revenue models

Other Sweep revenue models to be implemented include Sweep Sponsored Venue, Sweep In-App Purchases and Sweep Sponsored Posts.

The sponsored venue model will allow venue owners and their associated suppliers to promote their products and location through Sweep via digital advertising.

This revenue model is expected to commence in early 2018.

The in-app purchases model is expected to begin in mid-2018, in line with anticipated volumes of monthly active users.

At scale, Sweep will deliver in-app purchases as integrations for enterprise clients, priced at between $0.99 and $9.99 per download, by way of example.

Sponsored posts model

The sponsored posts model is a traditional content feed that Sweep will introduce towards the end of the second quarter of 2018.

Advertisers pay Sweep on a traditional per 1,000 impressions basis and the model will see growth in line with increases in monthly active users.

READ: Thred appoints experienced technology executive to board

Thred has also identified Sweep Enterprise Data Warehouse and Sweep AR Advertising as revenue models.

The first will see Sweep selling data derived from users at an aggregated level to targeted third parties.

The company believes this model becomes saleable when triggered by a minimum 20,000 monthly active users.

Revenue is expected to be ongoing due to the uniqueness of Sweep’s geo-located and venue specific data.

The AR Advertising model will see Sweep deliver AR advertising following a typical cost per install model coupled with optional add-ons to the advertisements.

Advertisers pay for specific ads based on the number of impressions plus additional items like enticements or sophistication of ads.

Three Agent Reality revenue models

There are three revenue models for the Agent Reality app.

For Agent Reality White-Label GeoChats Sweep will provide its platform to generate revenue via bespoke GeoChat development as well as ongoing licensing to enterprises.

This revenue is realisable in the short-term with the expectation of agreements being finalised in the near future.

Agent Reality White-Label Augmented Reality is also realisable in the short-term.

Sweep will provide its technology platform to generate revenue via bespoke augmented reality development as well as ongoing licensing to enterprises.

The Agent Reality Compiled Code Licensing model is monetisable in the short-term.

Sweep provides its platform in the form of software libraries of its code.

This model works for brands or companies who have their own developer and simply wish to get ahead of the AR commercialisation curve before their competition.

View full THD profile View Profile

Thred Ltd Timeline

Newswire
November 02 2017

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