Spur is a South Africa based multi-brand restaurant franchisor with 590+ franchise outlets across Africa and Australia.
The 3-year agreement with Spur positions Mobecom as the exclusive provider of mobile based customer loyalty products and services for the entire Spur brand portfolio.
Mobecom will deliver mobile ordering solutions to a consumer base of over 2 million loyalty members with a 4.5% fee on all ordering revenue.
This represents one of several material contracts that were highlighted by the company in its recent relisting announcement, as being in the advanced stages of negotiation.
Mobecom’s proprietary airBux technology delivers customer engagement requirements, including both back-end (databases) and front-end technology (design, mobile applications and websites).
Spur Steak Ranches brand has the 7th largest loyalty program in South Africa with 1.95 million loyalty scheme members, representing a large transaction-based revenue opportunity for Mobecom.
Together with the existing Panarottis loyalty database already managed by Mobecom, this brings the total addressable ordering customer base to over 2 million.
The remaining Spur brands are expected to follow suit, with two new brands expected to contract with Mobecom early in CY 2018, increasing contractual recurring revenues by 15% in 2018.