Over 50% of these users have joined Tinybeans in the past 20 months, while previously, it took the company nearly four years to attract its first million users.
Tinybeans uses first-party milestone data to give parents and families the big picture of their children’s lives by recording their memories and milestones in one safe space.
Interestingly, the two million user milestone was achieved at a pace quicker than what was outlined in the company’s initial public offering prospectus.
With the company reaching this key milestone at a fast pace, the management is expecting user and revenue growth trajectory to rapidly increase throughout 2018.
Tinybean’s hyper-engaged user-base has now recorded more than 25 million comments, 73 million ‘loves’ and 90 million memories using the Tinybeans platform.
New initiatives and functionalities such as the option to invite family members via text message are fuelling organic user growth, with this feature accounting for one in every three Tinybeans invites.
Tinybeans is well funded for future growth with $4.7 million in cash as at 30 September 2017.