WFI, which is a family protection software suite, has logged 400 active users in its first week and 20,000 active users onsite.
The Android version of the WFI app is nearing completion, with full commercial deployment now planned for the week commencing 13 November 2017.
Once Android is deployed the full suite of WFI will be in market and marketing activity will start to shift from brand-building, education and lead generation, to more aggressive user acquisition.
Furthermore, early customer feedback and data from WFI usage has led to additional enhancements being incorporated into the WFI product for the upcoming full deployment.
Early engagement statistics
Since launch, marketing activity has focused on brand building, customer education and lead generation via public relations, content marketing, social media engagement and search marketing.
In the first week of launch there have been:
- 360,000 impressions on social media;
- 24,000 interactions via paid search;
- 14,000 visitors to the education sections of the WFI website; and
- 1,000 Facebook engagements (reactions, comments, shares).
In addition, early adopters of WFI have accounted for over 400 active users in the first week since launch.
Additional WFI enhancements
Following on from beta testing, additional features to be added include more granular charting capabilities in the parents portal and further enhancement to alert triggers.
Version 1.2 incorporating further optimisation to the user experience after initial customer feedback has been lodged with the Apple store and is expected to go live in this week.
Development of GPS-gated alerts, which give parents the ability to lock GPS gates to current locations such as the home, is well underway.